3 Key Social Media Tips for E-Commerce Businesses

Social media is essential if you are trying to sell products online. The name of the game is to create a social media following and then getting that following to purchase on social media or to drive buyers to your website.  I’ll quickly will discuss some secret social media strategies that Designs By Dave O can help get you results:

1) Partner with Instagram Influencers to Grow Sales

You are likely on Instagram and posting pictures of your products, videos of your customers using them, and sharing interesting infographics about your business or industry. But partnering with influencers on Instagram in your industry can really drive sales. For example, let’s say you sell tee shirts. You can partner with an influencer and have them post a picture of them wearing your shirt, with a link to order. Then give the influencer a portion or percentage of your sales. You get to tap into their audience and get fresh leads for your e-commerce business.

2) Utilize Facebook Groups

Be sure to join or create a Facebook Group surrounding your products or industry. Create a built-in customer base where you can make sales on your website or even right on the Facebook platform. Additionally, you can join other groups, provide value first, and then promote your products there. Most of these groups will have a day dedicated to promoting your products.

3) Use Twitter’s Search Functions

Sometimes you just need to get into the trenches and sell. Use Twitter’s search tools to find your potential customers. Let’s say you sell FitBits. You can search Twitter for “want to buy a FitBit” and then begin a conversation with them. As you progress with the conversation, you can direct them to your website to order.

By using these little known tips, you can set yourself apart from other e-commerce outfits who are using social media. Contact us for more Social Media tips that you can integrate into your E-commerce strategy.

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