The Blog

3 Tips to Boost Your Website Design

If you want to attract more consumers to your business, then be sure to revisit your website design. With so many websites on the internet, you need to make sure your site is functional and visually attractive. Here are 3 tips to ensure the most out of your website....

How Bad Website Design Can Hurt Your Business

We have all heard the expression, "You never get a second chance to make a first impression." With over 1 billion active websites worldwide, it has never been more important to stand out in a crowd. However, despite the vast number of websites, relatively few receive...

Branding Basics – Part 2

In Part 1 of this series on branding, we discussed defining your brand, creating your logo, and putting that logo on everything. Here, in Part 2, we'll cover brand messaging, integrating your brand, and marketing your brand. Brand Messaging According to Pardot, brand...

Branding Basics – Part 1

Before we get into branding basics, let's define "branding" in the context of this discussion: Branding is what differentiates you and your offering from that of your competitors. With that definition in mind, let's get into some specific branding ideas to get you...

2017 Email Marketing

You know that consistency is an important part of successful email marketing. Every year, you promise this will be the year you create (and stick to) an email marketing plan. And every year, something comes up and your plan falls by the wayside. Stay focused,...

Developing Effective Websites for Sales

Inbound marketing is the most effective form of online sales, quickly replacing static advertising. The selling website (or landing page) is only the end point in your online sales system. Your website needs to be interactive and attractive. It should be customer...

Imaginative Methods to Build Your Business Brand

In today's world, it is more important than ever to make sure your company's name and brand are burned into people's consciousness. The internet has made it imperative that your brand is immediately recognizable by likely consumers, and accurately linked to a...

The Importance of White Space in Website Design

White space (also called negative space) is critical for effective website design. However, many companies want that empty space filled. But it is that empty space between elements that creates a real impact. It is the responsibility of good website designers to...

How Malware / Virus and Protection can benefit you

In today's world, our whole lives are online. We rely on the internet and devices such as our laptops and smartphones in our personal lives as well as business.  It's made many things quicker and easier. Unfortunately, its made it easier for the bad guys to get to you...

Using Video to Engage Customers

In business, you're always seeking new and interesting ways to engage customers. Adding video to your website design is one key way to keep people interested and coming back. In fact, incorporating various live action clips can benefit almost any business -- large or...

What To Do When You Make A Marketing Mistake

What to do when you make a marketing mistake, the 5 alternative fixes: Marketing is a very important part of business. It's what catches people's attention and can either draw them in or push them away. It is also very important to proofread the marketing materials...

3 Key Social Media Tips for E-Commerce Businesses

3 Key Social Media Tips for E-Commerce Businesses Social media is essential if you are trying to sell products online. The name of the game is to create a social media following and then getting that following to purchase on social media or to drive buyers to your...

Responsive Design = Flexible Design

Responsive design A concept that essentially describes the process in which a website is designed so that it responds to its environment.  Many start-up companies dream of an exciting layout for the website that will showcase their great products or services.  Yet it...

What Your Mom Never Told You About Snapchat

So, you want to know more about Snapchat? At the foundation of this popular mobile app is the ability to send pictures and videos that will self destruct just seconds after they are viewed. But there is so much more! Who Uses Snapchat? Snapchat is directed toward...

What Google Analytics Can Do For Your Business

Google Analytics It is the most popular and widely used tool to track and get information on what is actually happening on your website. It provides you with information on who is visiting your site, and where they are spending the most time, what kind of device they...

Pokemon Go: a brief explanation

For the past few weeks, PokemonGo has been taking over news headlines, social media, and gaming charts. Although the first Pokemon games  on hand-held consoles released over 20 years ago were originally intended for teenagers in different consoles, but now also play...

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