The Blog

How Bad Website Design Can Hurt Your Business

We have all heard the expression, “You never get a second chance to make a first impression.” With over 1 billion active websites worldwide, it has never been more important to stand out in a crowd. However, despite the vast number of websites,...

Branding Basics – Part 2

In Part 1 of this series on branding, we discussed defining your brand, creating your logo, and putting that logo on everything. Here, in Part 2, we’ll cover brand messaging, integrating your brand, and marketing your brand. Brand Messaging According to Pardot,...

Branding Basics – Part 1

Before we get into branding basics, let’s define “branding” in the context of this discussion: Branding is what differentiates you and your offering from that of your competitors. With that definition in mind, let’s get into some specific...

2017 Email Marketing

You know that consistency is an important part of successful email marketing. Every year, you promise this will be the year you create (and stick to) an email marketing plan. And every year, something comes up and your plan falls by the wayside. Stay focused,...

Developing Effective Websites for Sales

Inbound marketing is the most effective form of online sales, quickly replacing static advertising. The selling website (or landing page) is only the end point in your online sales system. Your website needs to be interactive and attractive. It should be customer...

Imaginative Methods to Build Your Business Brand

In today’s world, it is more important than ever to make sure your company’s name and brand are burned into people’s consciousness. The internet has made it imperative that your brand is immediately recognizable by likely consumers, and accurately...

The Importance of White Space in Website Design

White space (also called negative space) is critical for effective website design. However, many companies want that empty space filled. But it is that empty space between elements that creates a real impact. It is the responsibility of good website designers to...

Using Video to Engage Customers

In business, you’re always seeking new and interesting ways to engage customers. Adding video to your website design is one key way to keep people interested and coming back. In fact, incorporating various live action clips can benefit almost any...

What To Do When You Make A Marketing Mistake

What to do when you make a marketing mistake, the 5 alternative fixes: Marketing is a very important part of business. It’s what catches people’s attention and can either draw them in or push them away. It is also very important to proofread the marketing...

3 Key Social Media Tips for E-Commerce Businesses

3 Key Social Media Tips for E-Commerce Businesses Social media is essential if you are trying to sell products online. The name of the game is to create a social media following and then getting that following to purchase on social media or to drive buyers to your...

Responsive Design = Flexible Design

Responsive design A concept that essentially describes the process in which a website is designed so that it responds to its environment.  Many start-up companies dream of an exciting layout for the website that will showcase their great products or services.  Yet it...

What Your Mom Never Told You About Snapchat

So, you want to know more about Snapchat? At the foundation of this popular mobile app is the ability to send pictures and videos that will self destruct just seconds after they are viewed. But there is so much more! Who Uses Snapchat? Snapchat is directed toward...

What Google Analytics Can Do For Your Business

Google Analytics It is the most popular and widely used tool to track and get information on what is actually happening on your website. It provides you with information on who is visiting your site, and where they are spending the most time, what kind of device they...

Who Want to Place High in Search Engine Results?

Search Engine Optimization is a technique that ensures a website will organically place high in the search engine results. The higher a website places in the ranking, the greater the chance of increased traffic to the website.    Ultimately leads to a better revenue...

Pokemon Go: a brief explanation

For the past few weeks, PokemonGo has been taking over news headlines, social media, and gaming charts. Although the first Pokemon games on hand-held consoles released over 20 years ago were originally intended for teenagers, the new Pokemon Go app has users of all...

Tips for Staying Healthy When Working Behind a Desk All Day

For anyone who works behind a desk all day – which is the majority of Americans, it can be difficult to stay in shape when you’re sitting down for 8+ hours day in and day out. Many of us are tired after the day is over and usually don’t make it to the gym, or cook a...

Madison Square Garden – New York, NY 12.30.98

http://phish.in/1998-12-30 Epic night…Check it out Set 1: Chalk Dust Torture, Big Black Furry Creature from Mars, Wilson > Roggae, Sparkle > The Moma Dance, The Old Home Place, Sample in a Jar, Frankie Says > Maze, Loving Cup, Reba Set 2: Down with Disease >...

Deciding on an Effective Company for Website Development

Trying to find the best company for website development can seem to be a daunting task, especially if you are a small business surrounded by many options!  However, a few simple steps can help you to determine what your needs are and allow for you to narrow your...

4 Effective Ways to Promote an E-Commerce Site

The rise of e-commerce has forced traditional brick-and-mortar retailers and department stores to rethink their operations. It’s estimated that more than half of all global Internet users have purchased at least one product online. Of course, this is good news...
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