Social Media-An Integral Component of Every Business

Social Media-An Integral Component of Every Business

Some businesses still have a tendency to think of social media as a nice add-on feature.  Perhaps part of the current trends, but certainly nothing that has as much impact as time-honored methods of interaction such as phone communication or TV ads.  Any business that judiciously embraces the concept that social media is as much a fundamental part of their corporate presentation to potential and current clients has likely sealed continuance of their business for years to come.

It is no secret that young consumers almost always turn to technology and social media as their first, rather than last, avenue of communication.  Texting and reviewing internet sites such as Pinterest and Instagram are everyday occurrences for the technology generation.  Eventually the young will grow into the group of consumers who will have the bulk of consumer economic power.  Businesses need to fully prepare to accommodate how their clientele would like to interact with them.

Adding a chat feature to the company website and monitoring it, is as important as listing the company phone number.  Many people in the process of making a large purchasing decision go online to evaluate the opinions of others listed on customer review sites and sites like Facebook and Twitter.  Offering clientele a place to review the service or product on website and social media outlets is essentially free advertising for a company.  Having attractive visual media for interested parties to share on sites like Instagram and Pinterest offers companies another avenue of effective brand advertising.

Capitalizing on the increased channels of customer interaction that social media offers is one of the key components of ensuring continued corporate success.  For more information on how to tailor your social media outlets to effectively communicate with both current and potential customers, please contact us.

Reaching Your Audience Through Social Media

Reaching Your Audience Through Social Media

Companies today fall behind if they do not utilize social media outlets to reach their constituents. Companies should consider increasing the use of social media to better reach their online audiences.

Here are a few tips for easily adding Facebook marketing to your existing marketing plans:

  • For an effective Facebook page, content needs to be regular and consistent.  We suggest creating a weekly or monthly schedule for content and informational goals.  If a company is currently sharing or engaging on social media, continue with these original postings but supplement with planned material.
  • Content should be tailored to a company’s specific mission and audience but can include general inspirational or encouraging posts to engage followers.
  • Use the scheduling feature on Facebook to streamline this process. Companies can schedule everything out in advance so it’s easy and turnkey.
  • Consider running paid ads on Facebook.  Companies can set a monthly cap and commit to small amounts such as $5 per day.  This small investment quickly turns into new “likes” every day.  Each company will see different immediate return on ads but over the long run, having more followers will spread a company’s message more effectively.

At The DBDO Group, we offer a one-stop digital experience for small, medium and large clients. Our services include website development/design, social media design/development/management, search engine optimization, paid and organic Google ads, e-commerce solutions, mobile solutions, and hosting. We would love to work with your company to optimize your Facebook and social media outlets.  Please contact us today for more information

5 Website Design Questions to Ask Yourself

5 Website Design Questions to Ask Yourself

Let’s admit it. Designing your company’s website, though high on your to-do list, is something you probably don’t have time to actually sit down and accomplish. You may have a general design concept, but putting those fantastic ideas into practice is another thing entirely. The prospect of learning new concepts such as HTML, CSS, JavaScript, and the other technical terms involved in building a website are no doubt making you reconsider launching your own. Even with do-it-yourself website builders, the fantastic images you have in your mind for your website will always fall short of your expectations. Then again, maybe being creative just isn’t your greatest strength and you would rather have someone else design your website.

In any case, it is in your company’s best interest to hire someone experienced in website design that will draw in new customers by highlighting your products and services as well as offering you new and exciting ways to bring in more revenue with your current ones. Also, when you want to fill out PDF forms quickly without Adobe Acrobat. No watermarks or registration use sodapdf and learn more.

Here are five questions to ask yourself when you are considering your website’s design:

1. What are you trying to sell to your customers? Are you showcasing a product or service? Or are you offering your clients educational insight?

2. What is your customer base? Are you trying to engage with businesses or individuals? If they are individuals, gender, age, and geographic location all play a part in determining the tone of your website.

3. Will you need E-commerce? Are you considering selling your product or service online? If you invoice clients who then mail you checks, perhaps setting up a secure online payment system would be beneficial, but if you do this make sure to protect yourself with a CAP certification for cybersecurity, protecting the information of your customers is the key. Distributed Denial of Service will become a major problem as the internet of things evolves. The new internet-connected gizmos have catastrophic security but the number of devices available is exploding.

4. Could social media enhance your business? Having a presence on sites such as Facebook and Twitter can generate more traffic for your website and thus bring in more potential customers.

5. How often would you need your website updated? Is the news for your industry fast-paced? Do you run sales or specials frequently? Are you thinking of adding a blog to your website?

Even if you don’t have the answers to all of these questions, please contact us so we can design the best website for your company.

Announcing the Launch of the New DBDO Digital Website

Announcing the Launch of the New DBDO Digital Website

DBDO Digital is proud to announce the launch of our new site at dbodigital.com! This new site represents the evolution of Designs By Dave O., our long-running web and e-commerce design and customization business. We’re still offering all of the services that we previously provided, just with a new look and some new features to provide an even better experience for our customers.

DBDO Digital provides a full range of services aimed at taking your idea for an online business presence from concept to reality in the fastest and most cost-effective way possible. We offer web design, e-commerce implementation, social media marketing and help with logo design and shaping the overall image of your brand. Our web designs are also sensitive to the growing segment of users who interact with the online space through their phones and tablets, and we can implement responsive technology in the sites we build as well as help you establish a more mobile-friendly browsing experience in your existing sites.

Our new site features an online portfolio of some of our previous work as well as customer testimonials. We’re also very excited about the launch of our new blog, in which we’ll be sharing some of our favorite tips for designing your site, improving your social media channels and implementing SEO techniques for all your online content — among other awesome topics!

Feel free to contact us with any questions about the new site, or if you’re interested in our services. We’re always happy to review your situation and let you know what we can do for you.

The 5 Most Important Pages on Your Website

The 5 Most Important Pages on Your Website

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

Let’s get right into it. Every website is different, but generally speaking, here are the four most important (and most-visited) pages on a website:

  1. Home Page
  2. About Page
  3. Blog
  4. Purchase and Delivery Page
  5. Contact Us Page

In my next series of posts, I’ll explain how to optimize each one of these pages. (And if your most-visited pages are different than the ones listed above, you’ll still learn a framework for optimizing any of the important pages on your website.)

What do I mean by “optimize” a webpage?

You’ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). I’m actually referring to something broader here, but the advice that I’m delivering will help to enhance both of those.

The optimization I’m going to explain will create user optimized pages. In the pursuit of SEO and CRO by using regular tactics like the strategy of PBN backlinks; however, when it comes to this one we have to keep in mind that it can be risky if you don’t follow a good process when creating them. It’s easy to overlook the broader, big-picture idea. First and foremost, a site must be optimized for the user. SERPninja, a backlink-provider remains unrivalled in delivering powerful high-quality backlinks, which do not degrade over time, and which optimise webpages to the optimum. And Here’s how you can do that.

How to Optimize Each Page

The broad framework for optimizing these pages the same across your home page, About page, blog, and Contact Us page. There are two simple questions to ask of every page, and the specifics of optimizing those pages will flow from the answers to those two questions. The first question is all about the user, and the second question is all about you. Here we go:

Question 1:  What is the user looking for?

Remember, we’re focusing on the user. Why are they on the page to begin with? There are a few things you need to know:

  • Where did they come from? The idea here is to understand the origins of the user, so you can deliver relevant content.
    • Did they come from a search engine? (If so, which query?)
    • An email? (What kind of email?)
    • A navigation menu? (What option on the menu?)
  • What do they need to know? A single page can deliver a limited amount of information, so you need to determine what that information is going to be. You want them to knowsomething so that they will then do something (which is addressed in the next question). Remember: Less is more. The more information you load up on your main pages, the less likely the user is to remember any of it. Give them less, and they’re more likely to remember — and do — what you want them to.

Pro Tip: Use visuals such as explainer videos, diagrams, hero shots, and so on to help compact a lot of information to a single page. To get the most out of your visuals, make sure you correctly optimize your images and videos. 

Once you answer the question of what the user’s looking for, you’re halfway there. That brings us to question two.

Question 2:  What is my goal for the user?

Now, you need to ask the user to do something. This is where most pages fall short. One of the critical components of a web page is its call-to-action (CTA), and many website owners don’t realize that every single page of a website should contain at least one CTA.

The point of a home page isn’t for the user to see and depart. The point of a product page isn’t for the user to look and leave. The point of content marketing isn’t for user intake, but rather, for user marketing. If you retain only one thing from this article, let it be that every webpage needs a CTA.

Why am I so insistent? Because every shred of knowledge demands some response: A web page imparts knowledge, and that knowledge requires a response. So, what is it that you want the user to do? This is your goal for the user, and it must be clearly and starkly defined as you face the big optimization question.

The question is then, more specifically, what do I want the user to do? Knowledge alone is not enough. What is the application point for the page? Let’s look at some examples of webpages that do it well.

Tips for Optimizing Each Page

Now that I’ve given you a framework and a couple examples, here are a few, more specific tips from the Nashville SEO company to help you on your way to optimizing each of the four most important pages.

1) Home Page

  • Use a big headline, and place the most important information front and center.
  • Provide flow. Make it obvious where the user is supposed to go and what they are supposed to do next.
  • Make your Call To Action (CTA) as big and obvious as possible. A home page may allow for several different CTAs — make it easy for the user to choose by making CTA buttons large and easy to click. Oftentimes, a user uses the home page as a way of finding where on the site she wants to go. For this reason, you should make the navigation menu very clear.

2) About Page

  • Deliver the most important and relevant information above the fold. The user is on your About page for a reason — answer their question(s) without making them scroll.
  • Include at least one CTA. Remember, most people aren’t just looking for more informatio; they’re seeking a deeper level of engagement.

3) Blog (Don’t underestimate the power of a blog)

  • Organize information on your blog clearly, and make sure that information satisfies the reasons users might be on your blog. Most users will want to read the most recent articles, so provide these. You may also want to organize categories on the blog home page, such as “most recent,” “most popular,” or other forms of categorization.
  • Include CTAs that make it easy for the user to subscribe to the blog, download a free resource, and so on. Even though the user came to get information, you want them to get engaged and connected.
  • Provide CTAs in the core design of your blog so they appear on each individual blog post. In my experience, most blog visitors land on individual blog articles through organic search, instead of landing on your blog’s “home” page. To get these users engaged, put CTAs on the sidebars, in the footer, and other places.
  • One very important use of having a blog is that you can use white label SEO services to help it climb a higher rank on the search results. This automatically helps in your website getting the right exposure. Visit https://sites.google.com/view/white-label-seo-company-review to find the right information on white label SEO.

4) Purchase and Delivery Page

  • Even when it sounds like common sense for most of us, some people don’t get it, but is Vital for you to have a friendly and easy layout where they can access and place orders for your products in an easy way, in special if your customer circle is mostly elderly based. Make sure to keep your site update, with visible options and short (but clear) instructions, also product delivery need to be done by professionals able to work in shape and time, never use the regular postal service, here you can check the best pick and pack services South Carolina based.

5) Contact Us Page

  • Put the information they’re looking for above the fold — an email address, phone number, contact form, map, mailing address, and so on. Of all four of these webpages, the Contact Us page implies the most detailed level of intent on the part of the user.
  • Use CTAs that allow the user to contact you easily (since, presumably, that’s why they came to your Contact Us page). Make the CTA really obvious, and engage them by gratifying their intent instantly, using CTA copy like ”Chat now!” “Email now!”.

In conclusion, here’s how to optimize pages like a pro: Look at your most visited pages, figure out why users are there, give them what they want, and ask them for an action in return. Regardless of your most-visited pages or even the nature of your website, you can create more engaged users.

Have questions?  Reach out…
daveo@designsbydaveo.com
516.415.0555

Why Responsive Design Is Important

Why Responsive Design Is Important

What Is Responsive Design?

Responsive Design is when the design and development of the website should respond to the users device like screen size and orientation. When the user switches from their iPad to iPhone, the website should automatically change to the correct resolution and image size to the current device.

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” Jeffrey Veen

Things to Consider

Redesign your website. If you have not updated your website since tablets and cellphones have become popular, then yes you should update your website. Before cellphones and tablets, making a website was a little easier. You did not have to worry about creating a website that will accommodate with several different types of devices. You only had to worry about a computer display. Your website will have very low traffic if it does not work well on other devices.

  1. Consider the most important content for mobile devices. Everybody knows when designing a website simple is better. Most people do not have time to go through tons of information to get one simple answer. Just about everyone looks up what they are looking for on their smart phone. The easier it is to navigate through your website, the better. The smart phone screens are already small, so having a simple website is best for mobile viewers.

Always Keep In Mind

Start small – Make sure your website response well with mobile devices. Creating your design around a mobile view first is always best.

Check content – Simple is better. Make sure your content on your website can be see on all devices.

Customer’s point of view – Look at your website from your customer’s point of view. Is it easy or difficult is it to find basic information on your services or products?

The Best Time To Tweet

The Best Time To Tweet

The 4.8 million-tweet research study

Wow, we learned so much looking at the awesome stats from those who use Buffer! Here were some of the takeaways we came up with. I’d love to hear what catches your eye, too!

  • Early mornings are the best time to tweet in order to get clicks.
  • Evenings and late at night are the best time, on average, for total engagement with your tweets
  • In some cases, the most popular times to post are opposite of the best times to post.
  • Popular times and best times to tweet differ across time zones.

The most popular time to tweet:  Noon to 1:00 p.m.

We’ve taken the data from all tweets sent through Buffer to find the most popular times for posting to Twitter. Looking at all tweets sent across all major time zones, here is an overview of the most popular times to tweet.

  • Noon to 1:00 p.m. local time, on average for each time zone, is the most popular time to tweet
  • The highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m.
  • The fewest tweets are sent between 3:00 and 4:00 a.m.

Happy Tweeting!