Reaching Your Audience Through Social Media

Reaching Your Audience Through Social Media

Companies today fall behind if they do not utilize social media outlets to reach their constituents. Companies should consider increasing the use of social media to better reach their online audiences.

Here are a few tips for easily adding Facebook marketing to your existing marketing plans:

  • For an effective Facebook page, content needs to be regular and consistent.  We suggest creating a weekly or monthly schedule for content and informational goals.  If a company is currently sharing or engaging on social media, continue with these original postings but supplement with planned material.
  • Content should be tailored to a company’s specific mission and audience but can include general inspirational or encouraging posts to engage followers.
  • Use the scheduling feature on Facebook to streamline this process. Companies can schedule everything out in advance so it’s easy and turnkey.
  • Consider running paid ads on Facebook.  Companies can set a monthly cap and commit to small amounts such as $5 per day.  This small investment quickly turns into new “likes” every day.  Each company will see different immediate return on ads but over the long run, having more followers will spread a company’s message more effectively.

At The DBDO Group, we offer a one-stop digital experience for small, medium and large clients. Our services include website development/design, social media design/development/management, search engine optimization, paid and organic Google ads, e-commerce solutions, mobile solutions, and hosting. We would love to work with your company to optimize your Facebook and social media outlets.  Please contact us today for more information

5 Website Design Questions to Ask Yourself

5 Website Design Questions to Ask Yourself

Let’s admit it. Designing your company’s website, though high on your to-do list, is something you probably don’t have time to actually sit down and accomplish. You may have a general design concept, but putting those fantastic ideas into practice is another thing entirely. The prospect of learning new concepts such as HTML, CSS, JavaScript, and the other technical terms involved in building a website are no doubt making you reconsider launching your own. Even with do-it-yourself website builders, the fantastic images you have in your mind for your website will always fall short of your expectations. Then again, maybe being creative just isn’t your greatest strength and you would rather have someone else design your website.

In any case, it is in your company’s best interest to hire someone experienced in website design that will draw in new customers by highlighting your products and services as well as offering you new and exciting ways to bring in more revenue with your current ones. Also, when you want to fill out PDF forms quickly without Adobe Acrobat. No watermarks or registration use sodapdf and learn more.

Here are five questions to ask yourself when you are considering your website’s design:

1. What are you trying to sell to your customers? Are you showcasing a product or service? Or are you offering your clients educational insight?

2. What is your customer base? Are you trying to engage with businesses or individuals? If they are individuals, gender, age, and geographic location all play a part in determining the tone of your website.

3. Will you need E-commerce? Are you considering selling your product or service online? If you invoice clients who then mail you checks, perhaps setting up a secure online payment system would be beneficial, but if you do this make sure to protect yourself with a CAP certification for cybersecurity, protecting the information of your customers is the key. Distributed Denial of Service will become a major problem as the internet of things evolves. The new internet-connected gizmos have catastrophic security but the number of devices available is exploding.

4. Could social media enhance your business? Having a presence on sites such as Facebook and Twitter can generate more traffic for your website and thus bring in more potential customers.

5. How often would you need your website updated? Is the news for your industry fast-paced? Do you run sales or specials frequently? Are you thinking of adding a blog to your website?

Even if you don’t have the answers to all of these questions, please contact us so we can design the best website for your company.

The 5 Most Important Pages on Your Website

The 5 Most Important Pages on Your Website

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

Let’s get right into it. Every website is different, but generally speaking, here are the four most important (and most-visited) pages on a website:

  1. Home Page
  2. About Page
  3. Blog
  4. Purchase and Delivery Page
  5. Contact Us Page

In my next series of posts, I’ll explain how to optimize each one of these pages. (And if your most-visited pages are different than the ones listed above, you’ll still learn a framework for optimizing any of the important pages on your website.)

What do I mean by “optimize” a webpage?

You’ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). I’m actually referring to something broader here, but the advice that I’m delivering will help to enhance both of those.

The optimization I’m going to explain will create user optimized pages. In the pursuit of SEO and CRO by using regular tactics like the strategy of PBN backlinks; however, when it comes to this one we have to keep in mind that it can be risky if you don’t follow a good process when creating them. It’s easy to overlook the broader, big-picture idea. First and foremost, a site must be optimized for the user. SERPninja, a backlink-provider remains unrivalled in delivering powerful high-quality backlinks, which do not degrade over time, and which optimise webpages to the optimum. And Here’s how you can do that.

How to Optimize Each Page

The broad framework for optimizing these pages the same across your home page, About page, blog, and Contact Us page. There are two simple questions to ask of every page, and the specifics of optimizing those pages will flow from the answers to those two questions. The first question is all about the user, and the second question is all about you. Here we go:

Question 1:  What is the user looking for?

Remember, we’re focusing on the user. Why are they on the page to begin with? There are a few things you need to know:

  • Where did they come from? The idea here is to understand the origins of the user, so you can deliver relevant content.
    • Did they come from a search engine? (If so, which query?)
    • An email? (What kind of email?)
    • A navigation menu? (What option on the menu?)
  • What do they need to know? A single page can deliver a limited amount of information, so you need to determine what that information is going to be. You want them to knowsomething so that they will then do something (which is addressed in the next question). Remember: Less is more. The more information you load up on your main pages, the less likely the user is to remember any of it. Give them less, and they’re more likely to remember — and do — what you want them to.

Pro Tip: Use visuals such as explainer videos, diagrams, hero shots, and so on to help compact a lot of information to a single page. To get the most out of your visuals, make sure you correctly optimize your images and videos. 

Once you answer the question of what the user’s looking for, you’re halfway there. That brings us to question two.

Question 2:  What is my goal for the user?

Now, you need to ask the user to do something. This is where most pages fall short. One of the critical components of a web page is its call-to-action (CTA), and many website owners don’t realize that every single page of a website should contain at least one CTA.

The point of a home page isn’t for the user to see and depart. The point of a product page isn’t for the user to look and leave. The point of content marketing isn’t for user intake, but rather, for user marketing. If you retain only one thing from this article, let it be that every webpage needs a CTA.

Why am I so insistent? Because every shred of knowledge demands some response: A web page imparts knowledge, and that knowledge requires a response. So, what is it that you want the user to do? This is your goal for the user, and it must be clearly and starkly defined as you face the big optimization question.

The question is then, more specifically, what do I want the user to do? Knowledge alone is not enough. What is the application point for the page? Let’s look at some examples of webpages that do it well.

Tips for Optimizing Each Page

Now that I’ve given you a framework and a couple examples, here are a few, more specific tips from the Nashville SEO company to help you on your way to optimizing each of the four most important pages.

1) Home Page

  • Use a big headline, and place the most important information front and center.
  • Provide flow. Make it obvious where the user is supposed to go and what they are supposed to do next.
  • Make your Call To Action (CTA) as big and obvious as possible. A home page may allow for several different CTAs — make it easy for the user to choose by making CTA buttons large and easy to click. Oftentimes, a user uses the home page as a way of finding where on the site she wants to go. For this reason, you should make the navigation menu very clear.

2) About Page

  • Deliver the most important and relevant information above the fold. The user is on your About page for a reason — answer their question(s) without making them scroll.
  • Include at least one CTA. Remember, most people aren’t just looking for more informatio; they’re seeking a deeper level of engagement.

3) Blog (Don’t underestimate the power of a blog)

  • Organize information on your blog clearly, and make sure that information satisfies the reasons users might be on your blog. Most users will want to read the most recent articles, so provide these. You may also want to organize categories on the blog home page, such as “most recent,” “most popular,” or other forms of categorization.
  • Include CTAs that make it easy for the user to subscribe to the blog, download a free resource, and so on. Even though the user came to get information, you want them to get engaged and connected.
  • Provide CTAs in the core design of your blog so they appear on each individual blog post. In my experience, most blog visitors land on individual blog articles through organic search, instead of landing on your blog’s “home” page. To get these users engaged, put CTAs on the sidebars, in the footer, and other places.
  • One very important use of having a blog is that you can use white label SEO services to help it climb a higher rank on the search results. This automatically helps in your website getting the right exposure. Visit https://sites.google.com/view/white-label-seo-company-review to find the right information on white label SEO.

4) Purchase and Delivery Page

  • Even when it sounds like common sense for most of us, some people don’t get it, but is Vital for you to have a friendly and easy layout where they can access and place orders for your products in an easy way, in special if your customer circle is mostly elderly based. Make sure to keep your site update, with visible options and short (but clear) instructions, also product delivery need to be done by professionals able to work in shape and time, never use the regular postal service, here you can check the best pick and pack services South Carolina based.

5) Contact Us Page

  • Put the information they’re looking for above the fold — an email address, phone number, contact form, map, mailing address, and so on. Of all four of these webpages, the Contact Us page implies the most detailed level of intent on the part of the user.
  • Use CTAs that allow the user to contact you easily (since, presumably, that’s why they came to your Contact Us page). Make the CTA really obvious, and engage them by gratifying their intent instantly, using CTA copy like ”Chat now!” “Email now!”.

In conclusion, here’s how to optimize pages like a pro: Look at your most visited pages, figure out why users are there, give them what they want, and ask them for an action in return. Regardless of your most-visited pages or even the nature of your website, you can create more engaged users.

Have questions?  Reach out…
daveo@designsbydaveo.com
516.415.0555

Why Responsive Design Is Important

Why Responsive Design Is Important

What Is Responsive Design?

Responsive Design is when the design and development of the website should respond to the users device like screen size and orientation. When the user switches from their iPad to iPhone, the website should automatically change to the correct resolution and image size to the current device.

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” Jeffrey Veen

Things to Consider

Redesign your website. If you have not updated your website since tablets and cellphones have become popular, then yes you should update your website. Before cellphones and tablets, making a website was a little easier. You did not have to worry about creating a website that will accommodate with several different types of devices. You only had to worry about a computer display. Your website will have very low traffic if it does not work well on other devices.

  1. Consider the most important content for mobile devices. Everybody knows when designing a website simple is better. Most people do not have time to go through tons of information to get one simple answer. Just about everyone looks up what they are looking for on their smart phone. The easier it is to navigate through your website, the better. The smart phone screens are already small, so having a simple website is best for mobile viewers.

Always Keep In Mind

Start small – Make sure your website response well with mobile devices. Creating your design around a mobile view first is always best.

Check content – Simple is better. Make sure your content on your website can be see on all devices.

Customer’s point of view – Look at your website from your customer’s point of view. Is it easy or difficult is it to find basic information on your services or products?

The Best Time To Tweet

The Best Time To Tweet

The 4.8 million-tweet research study

Wow, we learned so much looking at the awesome stats from those who use Buffer! Here were some of the takeaways we came up with. I’d love to hear what catches your eye, too!

  • Early mornings are the best time to tweet in order to get clicks.
  • Evenings and late at night are the best time, on average, for total engagement with your tweets
  • In some cases, the most popular times to post are opposite of the best times to post.
  • Popular times and best times to tweet differ across time zones.

The most popular time to tweet:  Noon to 1:00 p.m.

We’ve taken the data from all tweets sent through Buffer to find the most popular times for posting to Twitter. Looking at all tweets sent across all major time zones, here is an overview of the most popular times to tweet.

  • Noon to 1:00 p.m. local time, on average for each time zone, is the most popular time to tweet
  • The highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m.
  • The fewest tweets are sent between 3:00 and 4:00 a.m.

Happy Tweeting!

Update Your Website With Fresh And Engaging Content

As a part of the internet world, your website is a living being. Every addition or update you make to your website is going to immediately come alive on the internet. The updates you make will play a critical part in the interaction with your customers, clients, visitors, and the search engine they are using.

However, if you are operating a website that rarely sees any updates, your website may no longer be viewed as a living being because there has not been anything new or interesting added. Search engines are havens for new and fresh content. So, if you make sure you update your website with fresh and high-quality content, the search engines will appreciate you for it.

It does not matter if you are starting your first website or if you own your business website, frequently adding content to your website is great for SEO as well as your target audience, you just need to find the best local SEO services in your area, so that they can advise you on what the best strategies for your business are. Your target audience expects your business to remain alive and active. You can remain active by publishing content on a frequent basis. Your website can stay alive by giving your audience the latest updates and address their needs at all times.

You want your audience to stay informed and updated about your business’s latest developments. Sometimes the latest developments can just be an announcement about a service or product, or anything that may be related to your business or the industry. When your audience is always informed about the latest products and services, you will do your part in ensuring they are always engaged.

One of the objectives at PlacementSEO Franchise Work is to engage your audience, this will strengthen brand loyalty. The strategies used can differ depending on if you want to promote the corporate brand, your franchise locations, or even franchise development, but it will all be working towards embracing customer loyalty. Loyalty is not something you are automatically given, it is something you have to earn.  You will be able to increase your search engine ranking as the returning traffic increases because the traffic adds tremendous value to your website.

When you continuously produce fresh and engaging content, you will ensure your visitors are always informed and this will keep them coming back for more. You will have various opportunities to convince your target audience about the advantages and benefits you can provide, and creating consistent content will prove that you are well-informed about the content you have been producing.

In addition to fresh content making visitors spend more time on your website, adding fresh and engaging content will likely turn into leads, plus they make sure to work with the best marketing agents out there. When you publish content that is customer-centric, you will not only sell your brand, but you will also educate them. Are you ready to update your website with more content? Are you ready to engage your target audience?

Contact us today for more information.

The Bitcoin System

The Bitcoin currency system’s complexity cannot be overstated. This is one of the main problems that needs to be overcome, because if people do not trust the system, they will not use it to a large degree. Some type of authenticity mechanism must be put in place to convey to the general public that the Bitcoin currency system is legitimate. With this in mind, some Bitcoin currency proponents are now proposing that it should be regulated like a currency – or commodity – exchange, since more and more people is learning about this and how the free bitcoin faucet work from sites like thedrum.com and others.

Problems surrounding the Bitcoin price system are exacerbated when one considers that there are fewer than 10 core developers of the system. This is a problem, because such tight control of a very complex system raises significant skepticism among potential customers and the prospect of a truly decentralized cryptocurrency exchange. Marketing the Bitcoin currency system as an “open source code” design – and one that is politically neutral, transnational, decentralized and accessible by everyone to monitor – is a helpful strategy. Trading software reviews will assist in finding trading opportunities in the markets. However, it is highly unlikely that enough people will ever spend the amount of time on the GitHub Repository or sourceforge.net to develop the understanding and confidence in the system’s design, functionality, and checks and balances to garner the level of support that Bitcoin needs to solidify it as a mainstream currency system. Get high profits with https://the-bitcoinrevolution.com/.

To complicate matters even further, perhaps the greatest issue surrounding the Bitcoin currency system pertains to a process coined “Bitcoin Mining.” In essence, Bitcoin mining pertains to a process where “miners” collate digital peer-to-peer transactions that have recently taken place in the Bitcoin currency system. Once these transactions have been compiled, the Bitcoin miners generate a digital block ledger to account for the transactions. These transactions represent all activity in the Bitcoin currency system since the time in which its cumulative global block chain ledger book was last updated. This type of cumulative ledger has been maintained since the Bitcoin digital currency system’s inception in 2009.

While U.S. policy makers and regulators are taking more of an unbridled approach to Bitcoin regulation, it is important to note that some companies in the U.S. are taking a proactive approach toward restricting the use of all digital currencies. For example, Apple (Nasdaq:AAPL
AAPL
Apple Inc
174.73
+0.34%

) is one of the most recent companies to ban the use of all crypto-currency applications from its systems. With this in mind, U.S. investors should remember the caveat emptor principle before participating in the Bitcoin currency system.

Bitcoin mining maintains the Bitcoin currency system’s integrity by reconciling all legitimate transactions, and parsing out all problematic transactions, such as the potential for users to double spend their Bitcoins (visit Bitcoin code website for more details. In return for the miners’ use of their time and resources, they receive compensation in the form of newly created Bitcoins. This, in turn, increases the number of Bitcoins in circulation and helps grow the Bitcoin currency system in an efficient, effective and accountable manner. Unfortunately, while the idea of a Bitcoin mining operation can be viewed as a working solution to developing a robust digital currency system, it is also easy to imagine how this type of system could be manipulated by a small group of sophisticated code developers for financial gain.

Read more: DC Forecasts cryptocurrency news.