When thinking about social media integration in website design, many only imagine the share buttons on blog pages. However, that certainly is not all of it. The internet has us all in motion, all the time. Essential keys to inbound marketing are keeping your social media audience continuous engaged, and converting visitors on your website to active customers. While many marketers integrate social media into almost every area of their campaigns, websites are often overlooked.
Your website and social media channels should work to promote your brand seamlessly. Unfortunately, many businesses are missing out on possible engagements, impression, and conversions. Today’s article highlights three of the best strategies for capitalizing on social media in website design, thus increasing your online exposure and content distribution.
1. Integrate Social on Your Homepage – One of the easiest ways to increase your exposure is adding your social feeds to your homepage. If you are suing social media effectively, your feed is filled with insider offers, dazzling images, and useful information. When you integrate Facebook and Twitter feeds into your website, customers see that you are active and engaging.
2. Add Social Media Follow Buttons – It is a good idea to place follow buttons in the header and footer of your website. This way, the navigation is available to a user no matter what page they are on. Of course, you don’t have to link to each of your social profiles. Focus on promoting those in which you are most active and have a solid presence.
3. Add Share Buttons to Product Pages – Most websites have share buttons integrated on blog pages, but if you have product pages, it is a good idea to add them there as well. You want to make it as easy as possible for your customers to share or recommend their favorite items. Moreover, the button placement should be obvious.
Ultimately, social media integration in website design is about getting customers involved in your promotion and content distribution. You are making it easier to follow and find you again, so they never miss an informative article, special promotion, or customer event. Integration helps you break through the online noise and keep attention on you.
What haven’t we covered yet that is important to you? If you would like to talk about the important of social media integration in website design, or a related topic, please contact us.