Last month, Google announced that mobile is going to become a factor of where a site ranks as well as implementing a “mobile-friendly” description tag next to the link. This tag shows users which sites will play nice with their mobile device and which sites could have a slower load time or not offer the full experience of the desktop version.
On its webmaster blog, Google states:
“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Again, Google puts the focus on its users and the user experience. The best way to provide a seamless user experience across all devices is to have a Responsive Website Design (RWD). Now, you’ll only have one URL for your site instead of an m.brandwebsite.com redirect and all pages of your site are available for the user. Overall, this creates a much better experience for your website visitors.
In the past, a mobile redirect was an acceptable way to have your website show up for mobile device users to present the necessary pages of your site. Now, Google will be looking at the mobile-friendliness of your site on a page-by-page basis. Each page of your site must be ready to display on a tablet or smartphone or it will not show up in the first few search results. We would not recommend adding every page of your site on your m.brandwebsite.com redirect. We recommend moving forward with RWD to increase the lifespan of your website with future updates to how search engines index your site.
Google recommends using RWD over other design patterns.”
The first step though is figuring out if your site is mobile-friendly. Google has its own mobile-friendly test to see if your site is meeting these new requirements.
If you have any questions, on how to bring your Google Listing up and to make sure your site passes the “Mobile Friendly Test” Contact us.
We ONLY build Responsive Website Designs (RWD’s).