New years come new resolutions…is it time to think about updating your website for a fresh new look? With the promise of healthy eating, being kind, continued financial success, why not delve into your content marketing strategy for a plan. Here at Designs by Dave O., we’ve decided to really start fresh by moving the office with the help of hillsmoving.ca, to another office building in the heart of Ontario. We have also updated our website and due to this, came up with this article. So please enjoy the following tips we came up with. Get excited about an updated look for the year. Here are 3 tips to help propel your website into spring and beyond.
Consider refreshing your website
You may not want to do a complete renovation of your website, but a little bit of touch up may be in order. Just like with any other business endeavor, it needs updating from time to time; a website is no different. Consider your home page as the main starting point. This is where everyone lands when searching for your business or researching about your industry. You want your homepage to be attractive, visually compelling, and relevant in how it directs the user. Not only do you want it to look good, but you want to make sure the user is able to find the information he or she needs. The homepage is the first impression that a prospective client gets about your brand, so you want to make it your best. Research tells us people forms opinions based on just a fraction of a second, so make that first impression an excellent one.
Personalize your website
Give your website personality by adding more human elements to it. This means devoting a page with staff pictures, short bios about the staff members, and videos. Videos enhance customer connection, as well. Studies reveal that people have the ability to emotionally bond with brands, so take advantage of this by letting them get to know your staff.
Make sure your website reflects your brand
Your brand image needs to be breathed into every aspect of your company including (and maybe especially) your website. This may be the first experience a person has with your company and you want that person to get a feel for what your company represents. What is your brand image? Is it obvious in the graphics, color scheme, the language of your website? With a good website development, your brand shines through and captivates the audience.
At Designs By Dave O. we develop all aspects of website development and design. Contact us to discover how we can revitalize your web presence.