You’ve gotten them to your site. But how do you keep them there? You not only need a great product, but you’ve got to represent that product in the best light possible. Failing to do so could mean lost opportunities. Below are 3 web design blunders that could be costing you business.
Forced Registration or Sign-up – Make it easy for the customer to interact with you, but don’t make doing so required to do business with you. It only keeps them from getting what they came for. And keeping them what they came for could make them give up, and move on.
Failing to Narrow Your Target Audience – A website that attempts to cater to everyone appears cluttered and unorganized. In addition, it makes things hard to find. Casting too wide a net will distract the customers that actually want to do business with you. And not all customers are a good fit for your company. Narrowing down your focus helps ensure you are building a relationship with those customers that will truly receive the greatest benefit of what your company offers.
Hidden Contact Information – If someone wants to do business with you, make it as easy as possible to contact you by any means necessary. That includes phone and email. Make this information easily accessible on every page in an unobtrusive manner.
Fixing these items isn’t a mere inconvenience. They should get as much attention as any other risk that could cause damage to your business. Designs By Dave O. is ready to help make your website a shining reflection of your business.