In today’s world, it is more important than ever to make sure your company’s name and brand are burned into people’s consciousness. The internet has made it imperative that your brand is immediately recognizable by likely consumers, and accurately linked to a particular product or service. Therefore, brand awareness is a prime objective of a large portion of advertising and marketing.
Many, when thinking of branding, will likely look towards the most obvious. These are things like a domain name, logo design, or even their website layout. However, one should not neglect different and more creative customer interaction points.
1. Unique Login or Sign-up – Use your login or sign-up pages as a creative space to express your brand. Consider how a company that uses a dinosaur motif to jazz up their website. Scroll over their “login” button and the word changes to “RAWRR!”. It is silly, but also memorable, which is extremely important for an online form builder.
2. Show Off Your Customer Service. – Many companies believe their customer service as one of their best attributes. Nonetheless, customer service may not be an intricate aspect of brand awareness. The online retailer Zappos allows customers to actually wear shoes for a year with a full money back guarantee. However, to drive their customer satisfaction message home, they place their 24/7 customer service hotline at the top of every page.
3. Begin with Transparency – Consider the website of the serial entrepreneur, David Oralevich. Rather than hiding behind a brand image or logo, David places himself front and center within his website design. Many businesses keep images of proprietors or staff to a small profile photo on an about page or not at all. Pat’s approach is more personal and authentic.
If you would like to talk about imaginative methods to build your business brand, or need more information, please contact us.
White space (also called negative space) is critical for effective website design. However, many companies want that empty space filled. But it is that empty space between elements that creates a real impact. It is the responsibility of good website designers to explain to clients how white space creates the proper tone and improves usability.
What is white space? In very basic terms, it is the space around website elements. While this is the most valuable part of a website design, many perceive white space as wasted real estate. Yet, when used correctly, it can transform a website design, helping guide visitors deeper into the sales funnel and increase conversions.
Effect of White Space in Website Design
1. Legibility – Readability and website usability go hand in hand. Proper spacing of text, paragraphs, and content elements will help visitors read your content.
2. De-Clutter – When a website design is cluttered and busy, your visitors can easily become distracted or frustrated. White space will help visitors stay focused and improve navigation.
3. Highlighting – Surrounding call-to-action buttons with white space is an extremely effective highlighting technique. This ensures your visitors understand the next step, which can be to sign up, buy now, or share.
4. Balance – When there is too little white space, it causes the website design to appear disorganized, which becomes a reflection of your company. However, too much white space is a result of too little content and limited user guidance.
Ultimately, white space is for improving a website’s overall appearance and usability. The goal is to create a web design that is easily understood and navigate. Moreover, when a website is not filled with clutter, information is more effectively delivered.
What haven’t we covered yet that is important to you? If you would like to talk about the importance of white space in website design, or need more information, please contact us.
You may not think of your website as a big deal. It’s just an online representation of your brand, so building it once and then forgetting about it may seem like enough effort. But in reality, that’s far from the case. In fact, here are 4 reasons why your website is and should be your most important marketing tool.
1) Your Audience Seeks it Out
Regardless of industry, websites tend to act as the first line of information for audiences interested in a specific website or brand. Through search engines, they seek out information about you on your website. What they see will play a crucial part in whether they decide to use your services.
2) It’s Always Accessible
Unlike your phone line or email address, your website doesn’t hold business hours. It’s always available, acting as a silent salesman to help your audience get more information about your business. If you set it up just right, you can even allow members of your target audience to get in touch with you through a contact form.
3) It Increases Your Credibility
A professional website can go a long way toward increasing your brand’s credibility in the eyes of your audience. Whether you use the space to talk about your expertise and experience, introduce your team, or share industry insights, you can direct your audience’s attention toward the most beneficial aspects of your business.
4) It Centers the Net of Your Marketing Activity
Ultimately, most of your marketing and promotional efforts link back to your website. You may use social media, but will often link to your website for more information. The same is true for email marketing, fliers, and brochures. And even if you don’t include a direct link, your audience will take initiative and search your website for more info. What they find, and how easily they find it, is directly connected to how well your website is built.
Is your website your most important marketing tool? If you don’t prioritize it, it may be time to do so. An always-available silent salesman that also boosts your credibility is an invaluable tool in trying to get customers and clients for your business. Of course, you also need to work with professionals who can build you a website that accomplishes each of the above goals. Contact us to learn more about the services you need to prioritize your website in your marketing efforts.
In business, you’re always seeking new and interesting ways to engage customers. Adding video to your website design is one key way to keep people interested and coming back. In fact, incorporating various live action clips can benefit almost any business — large or small. Some examples include:
By using video, tech companies can offer tips to users of desktop computers, laptops, tablets, smartphones, and more. Instead of simply telling visitors in writing how to do something, seeing the actual screens and the movement between commands will make it easier for people to understand and follow.
Whether home repair, auto repair, or a handyman service that covers everything, video can help such companies feature how-to demonstrations or offer quick-fix options. Every do-it-yourself man and woman will flock to such a website to watch these videos and to take advantage of specialized services for repairs that prove too complex and need a professional.
Dancers, singers, authors — actually anyone in an artistic field — will benefit from using video to promote themselves and their brand. From specialized dance videos to music videos to movie-like trailers of books, artists can effectively showcase their products and talents to increase their fan base and sales.
Regardless of one’s line of merchandise, video is the perfect way to show off available stock and how to use specific products. Actually seeing the color, the dimensions, and demonstrations of how certain featured items work will help to sell them and will keep customers coming back for more.
The possibilities for businesses are endless. For more ideas on how to incorporate video into your website, contact us at Designs by Dave O. Our dedicated, in-house specialists will help you execute a digital design strategy for a successful future.
What to do when you make a marketing mistake, the 5 alternative fixes:
Marketing is a very important part of business. It’s what catches people’s attention and can either draw them in or push them away. It is also very important to proofread the marketing materials you send out to the public. One mistake and you could be looked down upon. So what happens if you do make a marketing mistake?
First, you should realize that we are all human and we all make mistakes. Even the very best in the industry have made mistakes. The neat thing about mistakes is that they can either be fixed or be learned from.
Did you happen to catch our latest mailer? The title had a typo. The title stated that Designs by Dave O. was offering, “Free Website Website Hosting”. It’s very possible that most people did not catch that small mistake. Whether you caught it or not, think to yourself, how would you handle that mistake? Would you fix the typo and resend the mailer or would you find an alternative?
The most obvious solution for any mistake would be to fix it immediately. However, some mistakes do not have such an easy fix. Here are some alternatives to turn your marketing mistakes into something positive:
1. Made a typo or error on a marketing material? Give an offer to whoever brings the incorrect item to you. You can give them something for free or some sort of discount. This will turn your mistake into something fun and rewarding for the customer. It will change their opinion of you and your company.
2. Don’t always bring light to your mistake. If you make a simple typo error and it’s too late to fix it, don’t call attention to it. Don’t send out another item stating that you made a typo. Unless its false advertising, leave the mistake alone, sometimes people won’t even catch it.
3. If your mistake is bigger than just a typo and requires more than just a quick fix, make sure you always do right by the audience the material has reached. If you make a mistake such as unintentional false advertising, then send out an apology and a call to action to make things right again.
4. See it as a good thing. Like the phrase, “Any publicity is good publicity”, your mistake might catch people’s attention and they will check out your business or service regardless. They might start talking to their friends and family and before you know it, you’ve got word of mouth marketing happening! Your mistake just might be a blessing in disguise.
5. Having a plan in place to catch the mistakes before time. If you have a system in place or people to run your marketing ideas by first, then mistakes may not happen in the first place. It is very important to proofread and fact check before sending anything out to the public.
With these few alternative fixes in mind, you will do just fine if you make a marketing mistake. Remember, we are all human and all make mistakes, it’s how you handle them that makes the difference.
Contact us for more help and information.
3 Key Social Media Tips for E-Commerce Businesses
Social media is essential if you are trying to sell products online. The name of the game is to create a social media following and then getting that following to purchase on social media or to drive buyers to your website. I’ll quickly will discuss some secret social media strategies that Designs By Dave O can help get you results:
1) Partner with Instagram Influencers to Grow Sales
You are likely on Instagram and posting pictures of your products, videos of your customers using them, and sharing interesting infographics about your business or industry. But partnering with influencers on Instagram in your industry can really drive sales. For example, let’s say you sell tee shirts. You can partner with an influencer and have them post a picture of them wearing your shirt, with a link to order. Then give the influencer a portion or percentage of your sales. You get to tap into their audience and get fresh leads for your e-commerce business.
2) Utilize Facebook Groups
Be sure to join or create a Facebook Group surrounding your products or industry. Create a built-in customer base where you can make sales on your website or even right on the Facebook platform. Additionally, you can join other groups, provide value first, and then promote your products there. Most of these groups will have a day dedicated to promoting your products.
3) Use Twitter’s Search Functions
Sometimes you just need to get into the trenches and sell. Use Twitter’s search tools to find your potential customers. Let’s say you sell FitBits. You can search Twitter for “want to buy a FitBit” and then begin a conversation with them. As you progress with the conversation, you can direct them to your website to order.
By using these little known tips, you can set yourself apart from other e-commerce outfits who are using social media. Contact us for more Social Media tips that you can integrate into your E-commerce strategy.