The Blog

Tips to Create an Effective Landing Page

Your landing page is really important. If done correctly, your customers will quickly buy your products. If not, they will move on, without thinking about it too much. So, how can you create an effective landing page? Here are some tips to help. Your landing page...

Three Reasons Why Mobile Optimization is Critical

More web traffic than ever now comes from mobile users. Not only are more website visits coming from mobile devices, but users are also spending nearly as much time per visit from mobile as they do from desktops. As a business owner, this means your website simply...

What Is a Brand Refresh? When Is it Time?

Over time, every market and industry will evolve and change. In order to maintain success, it is important for your brand to keep up with and accommodate to these developments. If your business has used the same branding for years, you will likely profit enormously...

What Should You Do With Negative Reviews?

The truth is that you can't please everyone. Nobody can. What works for one person doesn't for someone else. Though this is hard to hear, it is important that you listen. No matter how good your work is, not everyone is going to be happy with it. You are going to get...

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy Creating a content marketing strategy requires both research and planning. Visit Midas Letter Stock News for updates on the market. You’ll also need to dig into your goals and customers before you can map out your strategy...

Dynamite Branding Tips to Get You Started

In the business world, let’s face it, competition is fierce. If you want to get a hold of the consumer and make a connection, you need to stand out. Yet, you don’t want to merely stand out just for the sake of standing out. You need an image that is consistent across...

Questions to Ask When Defining Your Brand

Defining your brand is an important first step on the road to creating something memorable. This part of the process takes a lot of time and consideration because what you decide here will fuel all your future efforts. One viable method of defining your brand is to...

4 Reasons Why You Need Reputation Management

Okay, so you have your business, you have your products, your services, your marketing materials and your website, but do you have an online reputation? An online reputation is very important to have these days. People are going to talk about your business and whether...

5 Reasons Why You Need a Management and Finance Strategy

As a business owner, it's important you have a good reputation. If you're wondering why this is so important both online and off today, there are several factors you should consider as to why you need Reputation Management: Many people conduct online research before...

Top Web Design Trends to Watch For in 2018

One of the great things about web design is that it’s a constantly evolving thing. While each of the web design trends of 2018 will require a slight reconfiguration of how we design sites, they shouldn’t require that you completely redo your website. It’s simply a...

3 Amazing Web Development Trends to Watch in 2018

Staying on top of web development trends is vital for every business and industry. However, it can be aggravating and confusing when it seems like the trends are updating or changing every few weeks. Things that were popular just a few years ago are now outdated. With...

Moving Forward With an Exciting New Digital Footprint

New years come new resolutions...is it time to think about updating your website for a fresh new look?   With the promise of healthy eating, being kind, continued financial success,  why not delve into your content marketing strategy for a plan. Here at Designs by...

A Short Introduction to Using Google Analytics

You've probably thought about using Google Analytics and probably have some motivation to use it, somehow. This post offers some advice on how to use Google's many Web analytics tools for planning and managing online marketing campaigns. The Basics: Anyone who wants...

Reputation Management

Having a good reputation is important in business and that includes online reputation management. Since much of business takes place on the internet, it is critical to pay attention to how we interact with customers and vendors online. Monitoring Your Reputation...

4 Reasons Why You Need To Keep Your Website Up-To-Date

Every business owner understands the importance of having a website. A website has a large impact on a thriving and successful business. In fact, a website can provide many excellent opportunities to help your business grow. However, keeping your website up-to-date is...

Are These Web Design Blunders Costing You Business?

You've gotten them to your site.  But how do you keep them there?  You not only need a great product, but you've got to represent that product in the best light possible.  Failing to do so could mean lost opportunities.  Below are 3 web design blunders that could be...

Responsive Website Development

In the past, businesses didn't need to worry too much about their site displaying properly on mobile phones and tablets. Now, users are surfing the web and using the internet across a variety of devices, all with varying screen sizes and resolutions. What does this...

3 Tips to Boost Your Website Design

If you want to attract more consumers to your business, then be sure to revisit your website design. With so many websites on the internet, you need to make sure your site is functional and visually attractive. Here are 3 tips to ensure the most out of your website....

How Bad Website Design Can Hurt Your Business

We have all heard the expression, "You never get a second chance to make a first impression." With over 1 billion active websites worldwide, it has never been more important to stand out in a crowd. However, despite the vast number of websites, relatively few receive...

Branding Basics – Part 2

In Part 1 of this series on branding, we discussed defining your brand, creating your logo, and putting that logo on everything. Here, in Part 2, we'll cover brand messaging, integrating your brand, and marketing your brand. Brand Messaging According to Pardot, brand...

Branding Basics – Part 1

Before we get into branding basics, let's define "branding" in the context of this discussion: Branding is what differentiates you and your offering from that of your competitors. Like strategically using a business canvas model template for your startup. With that...

2017 Email Marketing

You know that consistency is an important part of successful email marketing along with better keyword using you can have with products like the one in this Moz Review and Pricing. Every year, you promise this will be the year you create (and stick to) an email...

Developing Effective Websites for Sales

Inbound marketing is the most effective form of online sales, quickly replacing static advertising, since we all know is difficult to find good sellers and sometimes we end up using services as Indigo HR sales recruitment to find them. That's why the selling website...

Imaginative Methods to Build Your Business Brand

In today's world, it is more important than ever to make sure your company's name and brand are burned into people's consciousness. The internet has made it imperative that your brand is immediately recognizable by likely consumers, and accurately linked to a...

The Importance of White Space in Website Design

White space (also called negative space) is critical for effective website design. However, many companies want that empty space filled. But it is that empty space between elements that creates a real impact. It is the responsibility of good website designers to...

How Malware / Virus and Protection can benefit you

In today's world, our whole lives are online. We rely on the internet and devices such as our laptops and smartphones in our personal lives as well as business.  It's made many things quicker and easier. Unfortunately, its made it easier for the bad guys to get to you...

Using Video to Engage Customers

In business, you're always seeking new and interesting ways to engage customers. Audio/visual equip is widely and successfully used offline. Adding video online to your website design is one key way to keep people interested and coming back. In fact, incorporating...