The rise of e-commerce has forced traditional brick-and-mortar retailers and department stores to rethink their operations. It’s estimated that more than half of all global Internet users have purchased at least one product online. Of course, this is good news for e-commerce websites. But if you really want to capitalize on this trend, you need to effectively promote your e-commerce site.
Millions of advertisers have used Google AdWords to promote their products and services, so why aren’t you? Using the pay-per-click (PPC) network AdWords, you can promote you e-commerce website and its respective products to a narrow, highly targeted demographic, paying only when a prospect clicks your ad. If your e-commerce site sells pet supplies, you can target your ads to people searching for “dog toys,” “dog collar,” “dog leash,” etc. Because these searches are relevant to your site’s products, you’ll have a high conversion rate.
Of course, AdWords isn’t the only PPC network out there. Bing Ads is another powerful PPC network that can drive tons of highly targeted traffic to your e-commerce site. It focuses specifically on Bing and Yahoo search traffic, along with some select partner websites.
Google Shopping Ads
Not to be confused with AdWords, Shopping Ads is a self-serving advertising platform offered by Google. What makes this digital marketing platform particularly effective, however, is its focus on physical products. Shopping Ads go beyond the standard format of pure-text ads. They include the product name, photo, price, store and more. You can even set up extensions such as customer reviews and store availability to further enhance your Shopping Ads.
Give Away Your Product for Free
I know what you’re probably thinking: how am I supposed to earn money on a product if I give it away for free? You obviously won’t earn money initially, but hosting contests and sweepstakes in which you give away a product is an excellent way to build brand recognition while spreading the word about your e-commerce site in the process. Alternatively, you can give away a product in exchange for an honest review. Just inform the recipient that he or she must disclose this mutual relationship in their review.
Start an Email Newsletter
Email marketing remains a time-tested and effective way to promote websites, get a customized SMG Newsletters services to get started today. If you have an e-commerce site that you’d like to promote, try setting up newsletters on other sites, collecting prospective customers’ email addresses. Once you’ve harvested enough, you can send these prospects promotional material, pitching your e-commerce site and its products.
To learn more about e-commerce promotion and other digital marketing strategies, contact us today.