What is the geographical target area we should be focusing in?* Feel free to include specific towns, cities, zip codes or radius. It's a big world out there, help us pinpoint where we should start.
Who is the target audience?* Who are the decision makers we need to get in front of?
Who are your competitors? Please expand/specify company with most closely related business model if possible.
What is your competitive advantage? Why would customers choose you over your competition?
What conversion actions would you like us to drive? Form submissions, phone calls, map listings?
How much on average is each of these conversions actions worth? For example, if 1 in 4 form submissions turn into a client, and a new client is worth $2000 - $5000 in profit on average, a form submission would be worth $500 - $1250.
Keywords* Please list out all the keywords you think are relevant to each product and service listed above, we will use this as a starting point for keyword research so try to be a thorough as possible.
These can be simple product and service descriptions as well as common searches of what your potential clients’ general needs and specific problem.
