Top Web Design Trends to Watch For in 2018

Top Web Design Trends to Watch For in 2018

One of the great things about web design is that it’s a constantly evolving thing. While each of the web design trends of 2018 will require a slight reconfiguration of how we design sites, they shouldn’t require that you completely redo your website. It’s simply a matter of upgrading or tweaking your design, to make it look a little differently this year.

Of course, doing away with bad design is always a good thing. Inefficient processes and outdated techniques should always be replaced once you have a smarter way of executing them. However, doing away with the old? Well, if 2018’s web design trends tell us anything, it’s that “old” design trends from 2017 aren’t going as far away as we might think. In fact, much of what I’m about to share is going to look quite familiar, just with a more modern twist.

So, let’s take a closer look at what each one entails as well as some real-world examples that demonstrate each web design trend nicely.

  1. Bright and bold minimalism and engaging photographic content
  2. Polished web applications
  3. Interactive content
  4. Asymmetry and brutalism inspired free-form
  5. Illustrations and animations
  6. Consistency and focus on understanding the end users
  7. More video, fluid shapes and use of gradients
  8. Mobile Prioritization

Let us know what you think!

3 Amazing Web Development Trends to Watch in 2018

3 Amazing Web Development Trends to Watch in 2018

Staying on top of web development trends is vital for every business and industry. However, it can be aggravating and confusing when it seems like the trends are updating or changing every few weeks. Things that were popular just a few years ago are now outdated. With 2017 just starting, this article shares some amazing web development trends expected to grow in 2018 and will start to dominate the internet.

The internet has become a powerful force in our lives. People are using it to communicate, handling personal finances or getting accounting services to do it for them, getting their news, shopping, and a whole lot more. In fact, it is very likely you have visited Facebook, or some other social site, today and will likely visit it again tomorrow. We have all developed habits around the internet, and those habits will not be broken easily. Web developers are aware of this, and need a clear understanding of what is coming. While there are many trends, this article includes those that are the ones to watch.

1. Artificial Intelligence – While for some artificial intelligence and machine learning conjures thoughts of Skynet and Terminators, these programs are already being successfully used by Google and other companies. For example, the Project Sidewalk, developed at the University of Maryland, makes use of artificial intelligence and machine learning will help disabled people successfully navigate cities.

2. Internet of Things – What is the internet of things (IoT)? Essentially, there is a long list of devices that existed before the internet and developers are working to connect them to the web, the so-called smart devices. Today, we predominantly see this with things like automobiles and televisions. Nonetheless, prepare for even your toaster to get an upgrade. The internet of things will create many opportunities, and web developers will need to watch it closely.

3. Conversational UI – Chatbots have come a long way from the original versions. Today, many companies have started using them for customer support. Conversational UI will become an important topic of web development and design in 2017, as more websites add conversational interfaces.

What haven’t we covered yet that is important to you? If you would like to talk about the amazing web development trends to watch in 2017, or other related topics, please contact us.

Moving Forward With an Exciting New Digital Footprint

Moving Forward With an Exciting New Digital Footprint

New years come new resolutions…is it time to think about updating your website for a fresh new look?   With the promise of healthy eating and using supplements as kratom capsules, being kind, continued financial success,  why not delve into your content marketing strategy for a plan. Get excited about an updated look for the year. Here are 3 tips to help propel your website into spring and beyond.

Consider refreshing your website

You may not want to do a complete renovation of your website, but a little bit of touch up may be in order. Just like with any other business endeavor, it needs updating from time to time; a website is no different. Consider your home page as the main starting point. This is where everyone lands when searching for your business or researching about your industry. You want your homepage to be attractive, visually compelling, and relevant in how it directs the user. Not only do you want it to look good, but you want to make sure the user is able to find the information he or she needs. The homepage is the first impression that a prospective client gets about your brand, so you want to make it your best. Research tells us people forms opinions based on just a fraction of a second, so make that first impression an excellent one.

Personalize your website

Give your website personality by adding more human elements to it. This means devoting a page with staff pictures, short bios about the staff members, and videos. Videos enhance customer connection, as well.  Studies reveal that people have the ability to emotionally bond with brands, so take advantage of this by letting them get to know your staff.

Make sure your website reflects your brand

Your brand image needs to be breathed into every aspect of your company including (and maybe especially) your website. This may be the first experience a person has with your company and you want that person to get a feel for what your company represents. What is your brand image? Is it obvious in the graphics, color scheme, the language of your website? With a good website development, your brand shines through and captivates the audience.

At Designs By Dave O. we develop all aspects of website development and design. Contact us to discover how we can revitalize your web presence.

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Especially if you are new to the channel, social media can be confusing. A number of simple symbols allow you to tag users you know or contribute to conversations with people you don’t, unlocking significant communication and marketing possibilities.

But of course, that’s only true if you know how to use it. If you are a social media novice, consider this your guide on how to use a # or @ to engage in more strategic communications.

The Hashtag: #

In social media, you will hear the # symbol referred to as a hashtag. Simply put, it’s the easiest way to contribute to conversations other users may be having about a topic on the network.

For example, during this past season of Game of Thrones, millions of users shared their thoughts on plot twists and spoilers using #GameofThrones. Their Tweets, Facebook, and Instagram posts were seen by everyone else looking at the same hashtag.

Using this symbol only comes with a single rule: it has to consist of one word. You can turn any word into a hashtagged ‘topic,’ but it makes sense to first search the network you’re on to make sure other users are using it and you are actually contributing to a conversation.

The User Tag: @

Unlike the hashtag, which allows you to communicate with everyone on the network following a specific topic (even if they are not your followers or friends), the @ symbol lets you tag friends and users you know in your message.

When you use @ followed by the person’s user name (@UserName, for example), Facebook, Instagram, Twitter, and any other social network sends a notification to the person you’ve tagged. They can now more easily engage with your post, not needing to have searched it out.

The specific rules of the @ symbol vary based on network. Facebook, for example, only lets you tag users you are friends with. Twitter, on the other hand, allows you to tag any of the millions of users on the network. However, if you begin a tweet with a tagged user rather than tagging the user in the middle of the post, that Tweet will not appear on your public timeline.

In short, # and @ are the two symbols you are most likely to use in your social media outreach. The next step, then, is learning how to strategically use them to better communicate on social media. And that’s where we come in! Contact us today to learn more about them, and become an expert on your social network of choice.

A Short Introduction to Using Google Analytics

A Short Introduction to Using Google Analytics

You’ve probably thought about using Google Analytics and probably have some motivation to use it, somehow. This post offers some advice on how to use Google’s many Web analytics tools for planning and managing online marketing campaigns.

The Basics:

Anyone who wants to be found online needs to know what keywords and key phrases to use. Some of this is common sense, but not enough for someone to get by on nothing but common sense. You are a landscape design firm in Nashville, so ‘landscape design’ and ‘Nashville’ need to be used liberally. That’s the common sense part.

Not only do you need to figure out what keywords and key phrases to target on your Web pages and in your ads, you need to figure out how well your content and ads work. This is the second task where Google Analytics is a vital asset.

Reports:

Create a free Google Analytics account, learn the basics and you’ll have a much easier time reaching people online for a reasonable amount of money. A recent article on Search Engine Land describes some reports that you should probably learn to use:

1. The traffic acquisition report – Do you know how often people actually click your ads? This report tells you. Access it by going to Acquisition –> Overview. You can dig a bit deeper and find out what pages those visitors arrive on and how many came from what sources.

2. Content efficiency report – You have lots of content and keeping track of what is working best to engage your audience is getting complicated. This report helps.

3. New versus returning visitors – Getting new visitors is almost as good as getting previous visitors to come back once or more. This report tells you how you are doing on both counts. To run the report, go to Audience –> Behavior –> New versus returning.

Now you know a little more about finding and using the right keywords to get your site notices. If you could use some help with digital marketing, contact us to see how we can help you reach your marketing goals.