Questions to Ask When Defining Your Brand

Questions to Ask When Defining Your Brand

Defining your brand is an important first step on the road to creating something memorable. This part of the process takes a lot of time and consideration because what you decide here will fuel all your future efforts.

One viable method of defining your brand is to sit back and ask yourself the following questions. Take your time to mull over each question, and feel free to involve your other team members so you can get additional input.

What purpose does my business serve?
This question is easily defined by naming your company’s niche. Your company might strive to provide eco-friendly cleaning products, or perhaps you assist customers in creating viable, effective marketing campaigns.

What are you trying to become the leading authority on?
This question is also straight-forward and will be directly tied to the purpose of your business. Do not think simply about what your company does, however. Think about what it does BEST. Are your cleaning products the only certified organic in your local area? Do you offer the only full range of marketing services?

What would you like to see your business accomplish, both short term and long term?
Think about the reason you initially began your business, outside of profits. What was the passion or drive behind it and where do you want that to take you? Look beyond the potential to make a profit. You may have dreamed of making your contribution in helping the environment or providing businesses with the highest quality of marketing with a unique spin only you can provide.

What do you want customers to associate with your company?
If you could choose just one or two things for your customers to say after purchasing one of your products or utilizing one of your services, what would it be? Although this could pertain to the offering itself, it does not have to. They could walk away bragging about the superb customer service, or the incredibly fast shipping.

The answers to these questions will provide you with a rough draft of your brand. It will provide the map of who your company is, what it stands for, and why customers will want to do business there. For more information on branding your company or to get a consultation for professional branding services to contact us today.

4 Reasons Why You Need Reputation Management

4 Reasons Why You Need Reputation Management

Okay, so you have your business, you have your products, your services, your marketing materials and your website, but do you have an online reputation? An online reputation is very important to have these days. People are going to talk about your business and whether they talk positively or negatively will greatly influence the success of your business. If you do not have an online reputation, here is a short but very pertinent list of some reasons why you NEED one and why/how to manage it.

4 Reasons Why You Need Reputation Management:

1. Think of the internet as word of mouth but on steroids. If you get a bad review, people will know about it. People are going to talk about your business and you are going to want to know what they are saying so you can either address their concerns or thank them for their brand loyalty.

2. If people are new to your business, they are going to search for you online and read all sorts of things. They are going to look at your website, social media and reviews and that is where all your reputation comes from.

3. If you do get a bad review, the way you handle it would be showcased to the rest of the online world. If your response to the negative review is positive and helpful, you will still end up looking like the good guys, thus keeping your reputation in tact.

4. More people see your online presence more than they see print ads and other promotional material. Managing your online reputation is important just because of the amount of traffic the internet gets.

Remember, everything you do online could be seen 24/7 by a great amount of people. Make sure to make your business look good, be honest and take care of your customers and clients both old and new.

For more information on online reputation management contact us

How Effective Keyword Research Can Streamline Your Search Engine Optimization

How Effective Keyword Research Can Streamline Your Search Engine Optimization

Search engine optimization can seem like a complex topic. Its many variables, from on-page optimization to responsive design, can quickly become overwhelming. But ultimately, it’s important to remember that SEO boils down to a simple concept: if you can create relevant content for the words and phrases your audience wants to see, your website will rank highly on search engines like Google and Bing.

Considering that simple underlying concept makes it clear just how important keyword research is to your SEO efforts. Every strategy has to begin with finding the words and phrases that your audience actually searches for. If you can find these phrases, you’re on your way to successful search engine optimization and high rankings.

Understanding SEO “Keywords”

If you’re not familiar with SEO, the term keyword can be misleading. It does not describe a single word; in fact, a keyword can be as long as an entire sentence. Keywords that are longer than one or two words are generally referred to as long-tail keywords.

In essence, an SEO keyword is the word or phrase that your audience types into a search bar. They may, for example, search for “best software to stream music” or “fashion outlet like risque bikinis in [city]”. Both of these examples are what digital marketers refer to as Keywords.

Finding the Right Keywords For Your Audience

Naturally, there are an infinite number of potential keywords you might want to rank for. But you cannot build a search engine optimization strategy without putting some focus to your efforts first, which is where keyword research comes into play.

It starts with a guess. What do you think members of your target audience would search for when looking for a service like yours? Once you have come up with a few potential phrases, plug them into a keyword research tool to evaluate their potential success.

SEMRush has compiled a list of some of the most common keyword research tools. They typically give you three key data points:

  • Search volume, or the number of people that search for this specific keyword in a given time.
  • Competitiveness, describing just how difficult it would be to rank highly for this keyword given the other available search results.
  • Alternatives, showing you other, similar keywords that may perform better for your purposes.

Picking the right keywords for your website and business ultimately comes down to finding the right balance between the first two datapoint. You need to find words or phrases with a relatively high monthly search volume, but a difficulty level around 60 or less. Using the alternative options as well, try to nail down about 10 keywords that are both relevant your business and fit that criteria.

Tracking Your Success Over Time

Once you find the keywords with the highest chance of success, it’s time to build your SEO strategy. Of course, predictions are not always accurate, so it’s crucial to evaluate just how successful your keyword research actually was over time.

That evaluation can be as simple as typing in the keyword(s) in question into Google, and seeing where you rank. But of course, you can also be more strategic.

Google Analytics, for example, allows you to determine just how many visitors you got from specific search keywords. If the keywords you had researched don’t show up on that report, it may be time to go through the process again and find new keywords to rank for.

Keyword research is not the only component of a successful search engine optimization strategy. At the same time, it’s the crucial first step you need to take before any of your other efforts can be successful.

Through the variety of tips and tools mentioned above, you can get started in your keyword research and building an effective SEO strategy. And if you need help in the process, we’re here for you. Contact us to learn about our services and let us help you improve your website for optimal search rankings.

Who Are You? How Being Fully Transparent Builds Customer Trust

Who Are You? How Being Fully Transparent Builds Customer Trust

Customers want to know who they are doing business with. But how can they know this if you fail to provide any useful information on your website about you are? Taking the time to craft an informative About Us page will go a long way to establishing a long-term relationship with your customer as well as one built on trust.

Give Them a Face – People love to put a face with the name. Your About Us page should contain photos of key personnel in your company. Accompany each photo with a brief description of that person’s role. Also, provide contact information for each person. Let your customers know that you are a real business, run by real people, and that they can contact you easily if necessary.

Tell Your Story  It’s okay to let your light shine on your About Us page. In fact it is a great idea to do so, because it gives the customer insight your company’s “personality”. This insight is important to making the customer feel comfortable doing business with you.

Full Contact Info – Ensure that the contact information you provide is complete and accurate. This would include your email address, a social media contact. and of course, you should be able to provide great Office Telephone systems to your customers. Failing to provide detailed contact information gives the impression that you don’t really value the relationship at all. And that certainly is not the impression you want your customers to get. Give them options for how to contact you.

Transparency is key in establishing a long-term relationship built on trust with your customers.  A well-crafted About Us page is the start to that relationship.  Contact us for more information.

5 Reasons Why You Need a Management and Finance Strategy

 

As a business owner, it’s important you have a good reputation. If you’re wondering why this is so important both online and off today, there are several factors you should consider as to why you need Reputation Management:

  • Many people conduct online research before spending money today. You need to know what they’re looking for so you can tailor your marketing message to meet their needs.
  • And defining the finance of the business is also important, since this determine how well the business is going, and what changes are necessary to produce better results and eventually make more money.
  • A strategy that can be used is start the business with less capital, since that much is not necessary for the initial process of the business, find more because most of it could be get through a payday loan from even a site online, after a good research since the rates and terms of loans online vary significantly from lender to lender. Reading the website Simple Pay Day reveals that one could pay as high a rate of 3,000% APR for a loan taken out for no more than a month
  • You need to build up your clients’ trust in your business’ credibility. If you receive any negative feedback online, it’s difficult to turn it around again. If you do manage to recover, it will cost you a lot of money to do so. Preventing this from happening in the first place is actually much less expensive.
  • It’s important to always put your best face forward since you never know who’s watching you who you’ll do business with in the future. These are similar to clients, but with different agendas. Nonetheless, the same thing holds true about negative images.
  • When negative press occurs online, it’s really difficult to “make it go away.” Considering how fast news travels today, all it takes is a few seconds for this to occur and ruin your brand forever.
  • Your successful business’ foundation is your professional staff. Since headhunters often look at this without considering the facts behind a business you’ll want to only hire people with a good online reputation.

 

Clearly, online reputation management is much more than a buzzword. It’s a reality and for this reason, you need a reputation management strategy in place. If you need help enacting one, contact us