Three Reasons Why Mobile Optimization is Critical

Three Reasons Why Mobile Optimization is Critical

More web traffic than ever now comes from mobile users. Not only are more website visits coming from mobile devices, but users are also spending nearly as much time per visit from mobile as they do from desktops. As a business owner, this means your website simply must be mobile-optimized if you want the most effective online presence (which, of course, you do). Not convinced? Here are three of the key benefits of optimizing your website.

Websites that are mobile-optimized convert more users.

First and most importantly, the simple fact is that mobile-optimized websites increase the number of visitors who become clients. Websites that implement features designed for mobile users, such as one-touch payment or simplified registration forms, convert more users on average. Just having a website that works at smaller sizes isn’t enough. If your website doesn’t specifically address common difficulties faced by mobile users, you may be missing out on paying customers.

Users are much more likely to stay on optimized websites.

There’s a reason that Google prioritizes your website in searches if it’s mobile friendly: users are much more likely to stay on it. Some numbers suggest that a user is five times more likely to leave a website if it is not mobile-friendly. Making tweaks to speed up loading times and make your content shine on phones is essential. If you don’t, many won’t even give your company a chance.

Mobile-optimized websites look more professional.

With so many visits coming from mobile users, a clean and usable mobile website can make a strong, lasting impression on potential clients. Nobody likes having to zoom or scroll awkwardly to find information on their phones, and websites with these problems can look amateurish. Even seemingly small issues, like links that are hard to tap, can turn users off to your brand.

We at Designs by Dave O. have extensive expertise in web development and mobile solutions. For more information about how we can help you optimize your website, contact us today.

What Is a Brand Refresh? When Is it Time?

What Is a Brand Refresh? When Is it Time?

Over time, every market and industry will evolve and change. In order to maintain success, it is important for your brand to keep up with and accommodate to these developments. If your business has used the same branding for years, you will likely profit enormously from a brand refresh. While it may seem like a daunting task, the process will improve and build brand awareness and provide you with a competitive edge. Moreover, it focuses the mind and addresses branding elements that may have been overlooked for years. Would that be of benefit to your company?

The basic rules and governing principles of branding are swiftly changing and growing. Millennials, influencer marketing, social media, and thought-leadership are just a few of the numerous new elements that are forcing companies to approach branding differently. It has become very difficult to build and maintain customer trust and brand loyalty, and positive customer relationships are challenging. Companies are vigorously competing for your customer’s attention. In order to understand this, all you need to do is look at your smartphone, laptop, or tablet. There is a constant barrage of extremely focused and targeted advertising based on a person’s demographics, interests, and internet usage.

Branding, refreshing, and rebranding are essential and powerful functions that can create success or failure. While at first look each seems similar, there are significant differences. While they originate from the same discipline, the difference between a rebrand and a refresh can be described similarly to demolishing and rebuilding a building versus a simple remodeling project. Does that make sense? It comes down to understanding your needs and accurately diagnosing issues. Do you need to start over from scratch or just modernize and revamp your existing identity?

In a brand refresh, your company’s mission and philosophy are essentially right. The issue is your customers have just not perceived it in the completely right way or have stopped noticing you. The need is to find a way to better articulate your message with an updated and revamped strategy. Therefore, a brand refresh is best for companies and organizations is widely recognized, but needs improvement without losing their strong identity.

What haven’t we covered yet that is important to you? If you would like to talk about a brand refresh or other related topics, please contact us.

What Should You Do With Negative Reviews?

What Should You Do With Negative Reviews?

The truth is that you can’t please everyone. Nobody can. What works for one person doesn’t for someone else.

Though this is hard to hear, it is important that you listen. No matter how good your work is, not everyone is going to be happy with it. You are going to get some negative reviews for your business simply because of that simple fact.

So, what should you do with your negative reviews?

Always remember that more people like to complain than leave glowing reviews. This means that you are more likely to get reviews where people are negative than good ones. You can’t take all of them to heart.

However, if you need to make some changes, do so. There are times when you might not realize that you are making certain mistakes until they are pointed out. If your review makes you think that you need to make some changes, find better ways to do something.

Don’t be afraid to apologize. Most business owners leave a little note when they get any reviews. For negative reviews, they ask if they could get in contact with the person so that they can find out exactly what happened (and make the necessary changes).

If you made a mistake, you might want to make amends for that. Many small business owners give coupons and discounts for people to give them another shot (and maybe change their review).

Though you might feel like it is the end of the world the day that you get a bad review, the truth is that people are more likely to leave bad reviews than glowing ones. People love to complain so they are quicker to leave negative reviews than positive ones.

However, you still need to read them. You might realize that you need to make some changes. If you need to apologize and make amends, don’t be afraid too. You might even change your customers’ minds (and their reviews)!

Contact us for all of your website, SEO, and reputation management needs.

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy

Creating a content marketing strategy requires both research and planning. Visit Midas Letter Stock News for updates on the market. You’ll also need to dig into your goals and customers before you can map out your strategy going forward. Here’s everything you should consider when developing your plan…

Define Your Goal(s)

What do you want to get out of your content marketing? Are you looking to generate leads or email opt-ins? Or do you want to sell products directly? Needless to say, clearly understanding where you want to be is essential to actually get there.

Content marketing is a means to achieving specific business goals – don’t forget that.

Figure Out Your Target Audience Personas

Once you know your goals, you need to dig into the actual people you want to target. Audience personas can help you do that. I’m not talking about blindly listing off demographics – audience personas dig deep into your target audience to discover:

  • The problems they’re facing
  • What they need
  • What they’re interested in
  • How they talk (and how they like to be spoken to)

Brainstorm Content That Interests Your Personas

Next, you need to come up with the actual content that will interest your personas. Here’s where I see so many websites going wrong.

Your content does not need to directly promote your product or service. Instead, your content needs to tie to your audience personas. It needs to be something that they are interested in. Once they’re on your site, you can slowly introduce them to your product or service.

For example, if you sell resort vacations, you don’t need to write blog posts like “How to choose a resort vacation provider”. Instead, you can create content like “Top 7 Most Beautiful Island Resorts”. Those who are interested in island resorts may well be interested in a vacation provider sometime down the road.

Consider the Buyer’s Journey

If you’re developing a content marketing strategy for a business, your target readers are probably going through a predictable voyage called the buyer’s journey. To better sell your product, you’ll want to consider the different stages buyers go through:

  • Awareness – your potential buyer recognizes they have a problem that needs to be solved…they just don’t know the solution yet.
  • Consideration – your potential buyer researches all of the possible solutions to their problem.
  • Decision – your potential buyer hopefully becomes your actual buyer when they make their decision.

Try to create content that hits buyers at all stages. That way, you’ll be able to move them through from consideration to decision.

Create Your Editorial Calendar

Once you’ve brainstormed content that reaches your target audience personas and adheres to the buyer’s journey, you need to create an actual roadmap for how you’ll distribute your content.

Your editorial calendar takes the guesswork out of publishing. Instead of wondering, “which blog post should I write this week?” you’ll have everything mapped out in advance.

At the end of this post, I’ll discuss some handy WordPress tools which can help you integrate your editorial calendar with WordPress.

Nail Down Your Promotion Strategy

Here’s the dirty little secret of content marketing:

Content’s success is only as good as its promotion.

You might have the best content out there, but if you’re not getting eyeballs on it, not many people will notice.

To avoid that issue, you need to develop a solid content promotion strategy that you can apply to every post. Document this strategy in detail so that you can be consistent.

For example, if you’re promoting a standard blog post, you might follow a strategy like:

  • Share on social media accounts on the day of publishing
  • Email people who were mentioned in the post
  • Send a newsletter blast
  • Share again on social media accounts two weeks after publishing
  • Etc.
Dynamite Branding Tips to Get You Started

Dynamite Branding Tips to Get You Started

In the business world, let’s face it, competition is fierce. If you want to get a hold of the consumer and make a connection, you need to stand out. Yet, you don’t want to merely stand out just for the sake of standing out. You need an image that is consistent across all the platforms. What you really need is effective branding for your company. With a dynamite brand image, you connect with people and convert them to loyal customers. Here are 3 tips for effective branding.

Consistency is key

One key factor in making sure your branding is effective is having a consistent image across all platforms. Your customers must know that whether they look up your website, visit your place of business, or call you on the phone, they will have the same general impression about your company. Your image is stable and consistent. You decide what your image is or should be, but then make sure it doesn’t change.

Match tone with image

One aspect of branding can be defined as the tone of the company. Does the business have a casual, carefree “tone” or is it more upscale, classy, and dignified? Once you determine what the tone of the business is, make sure any images, logos, or color schemes and décor match this. In other words, if the tone is supposed to be upscale and classy, then you won’t want a website that has a bright cheery appearance. The tone and image do not match. Instead, you would want a sophisticated look with muted tones and script writing font.

Be concerned with the fine details

Don’t think that any detail can be overlooked when creating your brand image. The more carefully every detail matches with your branding image, the greater an impression it will make on others. The more people will remember it.

If you want to be sure your business gets the branding image that is sure to stand out, connect with Designs by Dave O. for more information!