Responsive Design and Why You Need to Update Your Website

Responsive Design and Why You Need to Update Your Website

Odds are that your company has a website.  Nearly every business these days does. But when was your website designed?   If it was several years ago or even just a couple of years ago, then it is probably time to update it.  Why? Because today’s websites are more interactive and engaging than ever before.  They are sleek, modern and eye-catching. They are also responsive.

What is a responsive website?  To a web designer, it is a site that consists of flexible grids, layouts, images, and CSS media queries.  To a business owner, it is a website that looks great on all platforms, including smartphones, tablets, and laptops.  Old-school websites – ones that are not responsive – are frustrating for users.  The last thing that you want is a website that visitors find hard to use and easy to leave.  This is why you need to update your website.

So why does a responsive site improve the user experience?  Primarily because this is the age of the mobile web.  According to StatCounter, smartphone and tablet internet usage have now taken over desktop usage.  This means that your website has to render well on a small screen.

On smartphones, in particular, non-responsive websites have a habit of extending beyond the screen, making users “pinch and scroll” to read the content.  The text is often too small, and the site navigation is difficult.  This kind of frustrating experience is exactly what makes visitors abandon a site.  Many will not return.

A responsive website solves this problem by eliminating the need to “pinch and scroll.”  Content, including photos and videos, fits on the screen.  The text is larger and easy to read.  Links are easy to find and make site navigation a breeze. Visitors complete purchases, fill in forms and perform other desired actions quickly and easily.  This is the difference that a responsive website makes.

Are you ready to take your company website to the next level?  If so, then please contact us. Our one-stop shop is all you need to make your website the best it can be.

Tips to Create an Effective Landing Page

Tips to Create an Effective Landing Page

Your landing page is really important. If done correctly, your customers will quickly buy your products. If not, they will move on, without thinking about it too much.

So, how can you create an effective landing page? Here are some tips to help.

Your landing page needs to be clean and organized. Cluttered pages can be overwhelming for visitors. Many click away and find another website.

It also needs to be mobile-friendly. More people are viewing websites on their smartphones and other mobile devices. Because of this, your landing page needs to work on mobile devices.

It also has to have a clear call-to-action or your customers won’t know what is expected of them. If you want your visitors to do something, they need to know that. If you want them to sign up for your e-mail list, have a clear sign-up button. If you want them to buy, promote the product on your landing page. No matter what you want them to do, if they don’t know what it is, they can’t do it.

You may also want to have several landing pages, depending on where your visitors are coming from. Many business owners promote their website and products in many locations. They might have a different landing page for each product that they sell, as well as one for people who they find through social media and ones from their e-mail list. The more landing pages that you make, the more catered they will be, leading to more sales.

Don’t forget to test a page. You should always test your landing page. If you notice that it is not getting the action that you were hoping for, it is time to make some changes. If that doesn’t do it either, revise it again and again until you see the results that you want.

It is important to make the best landing page that you can. If not, your viewers will move on. For this reason, you need to make it clean with a call-to-action. Don’t forget to test your pages until you find one that gets the results that you deserve!

Contact us for all of your marketing needs.

Three Reasons Why Mobile Optimization is Critical

Three Reasons Why Mobile Optimization is Critical

More web traffic than ever now comes from mobile users. Not only are more website visits coming from mobile devices, but users are also spending nearly as much time per visit from mobile as they do from desktops. As a business owner, this means your website simply must be mobile-optimized if you want the most effective online presence (which, of course, you do). Not convinced? Here are three of the key benefits of optimizing your website.

Websites that are mobile-optimized convert more users.

First and most importantly, the simple fact is that mobile-optimized websites increase the number of visitors who become clients. Websites that implement features designed for mobile users, such as one-touch payment or simplified registration forms, convert more users on average. Just having a website that works at smaller sizes isn’t enough. If your website doesn’t specifically address common difficulties faced by mobile users, you may be missing out on paying customers.

Users are much more likely to stay on optimized websites.

There’s a reason that Google prioritizes your website in searches if it’s mobile friendly: users are much more likely to stay on it. Some numbers suggest that a user is five times more likely to leave a website if it is not mobile-friendly. Making tweaks to speed up loading times and make your content shine on phones is essential. If you don’t, many won’t even give your company a chance.

Mobile-optimized websites look more professional.

With so many visits coming from mobile users, a clean and usable mobile website can make a strong, lasting impression on potential clients. Nobody likes having to zoom or scroll awkwardly to find information on their phones, and websites with these problems can look amateurish. Even seemingly small issues, like links that are hard to tap, can turn users off to your brand.

We at Designs by Dave O. have extensive expertise in web development and mobile solutions. For more information about how we can help you optimize your website, contact us today.

What Is a Brand Refresh? When Is it Time?

What Is a Brand Refresh? When Is it Time?

Over time, every market and industry will evolve and change. In order to maintain success, it is important for your brand to keep up with and accommodate to these developments. If your business has used the same branding for years, you will likely profit enormously from a brand refresh. While it may seem like a daunting task, the process will improve and build brand awareness and provide you with a competitive edge. Moreover, it focuses the mind and addresses branding elements that may have been overlooked for years. Would that be of benefit to your company? For starters, an SEO company can not just help you market your business, but it can also help it grow drastically. Companies like On the map whom I have used for years and who you can find out about using http://www.islandernews.com/business/on-the-map-internet-marketing-looks-to-help-local-businesses/article_bacd0d54-d615-11e7-a2f5-5f415926d44c.html have personally helped me grow my business in terms of internal sales and have also helped me open more branches due to their over the top marketing strategies.

The basic rules and governing principles of branding are swiftly changing and growing. Millennials, influencer marketing, social media, and thought-leadership are just a few of the numerous new elements that are forcing companies to approach branding differently. It has become very difficult to build and maintain customer trust and brand loyalty, and positive customer relationships are challenging. Companies are vigorously competing for your customer’s attention. In order to understand this, all you need to do is look at your smartphone, laptop, or tablet. There is a constant barrage of extremely focused and targeted advertising based on a person’s demographics, interests, and internet usage.

Branding, refreshing, and rebranding are essential and powerful functions that can create success or failure. While at first look each seems similar, there are significant differences. While they originate from the same discipline, the difference between a rebrand and a refresh can be described similarly to demolishing and rebuilding a building versus a simple remodeling project. Does that make sense? It comes down to understanding your needs and accurately diagnosing issues. Do you need to start over from scratch or just modernize and revamp your existing identity?

In a brand refresh, your company’s mission and philosophy are essentially right. The issue is your customers have just not perceived it in the completely right way or have stopped noticing you. The need is to find a way to better articulate your message with an updated and revamped strategy. Therefore, a brand refresh is best for companies and organizations is widely recognized, but needs improvement without losing their strong identity.

What haven’t we covered yet that is important to you? If you would like to talk about a brand refresh or other related topics, please contact us.

What Should You Do With Negative Reviews?

What Should You Do With Negative Reviews?

The truth is that you can’t please everyone. Nobody can. What works for one person doesn’t for someone else.

Though this is hard to hear, it is important that you listen. No matter how good your work is, not everyone is going to be happy with it. You are going to get some negative reviews for your business simply because of that simple fact.

So, what should you do with your negative reviews?

Always remember that more people like to complain than leave glowing reviews. This means that you are more likely to get reviews where people are negative than good ones. You can’t take all of them to heart.

However, if you need to make some changes, do so. There are times when you might not realize that you are making certain mistakes until they are pointed out. If your review makes you think that you need to make some changes, find better ways to do something.

Don’t be afraid to apologize. Most business owners leave a little note when they get any reviews. For negative reviews, they ask if they could get in contact with the person so that they can find out exactly what happened (and make the necessary changes).

If you made a mistake, you might want to make amends for that. Many small business owners give coupons and discounts for people to give them another shot (and maybe change their review).

Though you might feel like it is the end of the world the day that you get a bad review, the truth is that people are more likely to leave bad reviews than glowing ones. People love to complain so they are quicker to leave negative reviews than positive ones.

However, you still need to read them. You might realize that you need to make some changes. If you need to apologize and make amends, don’t be afraid too. You might even change your customers’ minds (and their reviews)!

Contact us for all of your website, SEO, and reputation management needs.

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy

Creating a content marketing strategy requires both research and planning. Visit Midas Letter Stock News for updates on the market. You’ll also need to dig into your goals and customers before you can map out your strategy going forward. Here’s everything you should consider when developing your plan…

Define Your Goal(s)

What do you want to get out of your content marketing? Are you looking to generate leads or email opt-ins? Or do you want to sell products directly? Needless to say, clearly understanding where you want to be is essential to actually get there.

Content marketing is a means to achieving specific business goals – don’t forget that.

Figure Out Your Target Audience Personas

Once you know your goals, you need to dig into the actual people you want to target, figure out the area of your business, if you work in Amazon get yourself an Amazon agency that can help you market yourself. Audience personas can help you do that. I’m not talking about blindly listing off demographics – audience personas dig deep into your target audience to discover:

  • The problems they’re facing
  • What they need
  • What they’re interested in
  • How they talk (and how they like to be spoken to)

Brainstorm Content That Interests Your Personas

Next, you need to come up with the actual content that will interest your personas. Here’s where I see so many websites going wrong.

Your content does not need to directly promote your product or service. Instead, your content needs to tie to your audience personas. It needs to be something that they are interested in. Once they’re on your site, you can slowly introduce them to your product or service.

For example, if you sell resort vacations, you don’t need to write blog posts like “How to choose a resort vacation provider”. Instead, you can create content like “Top 7 Most Beautiful Island Resorts”. Those who are interested in island resorts may well be interested in a vacation provider sometime down the road.

Consider the Buyer’s Journey

If you’re developing a content marketing strategy for a business by using the Best Solo Ads, your target readers are probably going through a predictable voyage called the buyer’s journey. To better sell your product, you’ll want to consider the different stages buyers go through:

  • Awareness – your potential buyer recognizes they have a problem that needs to be solved…they just don’t know the solution yet.
  • Consideration – your potential buyer researches all of the possible solutions to their problem.
  • Decision – your potential buyer hopefully becomes your actual buyer when they make their decision.

Try to create content that hits buyers at all stages. That way, you’ll be able to move them through from consideration to decision.

Create Your Editorial Calendar

Once you’ve brainstormed content that reaches your target audience personas and adheres to the buyer’s journey, you need to create an actual roadmap for how you’ll distribute your content.

Your editorial calendar takes the guesswork out of publishing. Instead of wondering, “which blog post should I write this week?” you’ll have everything mapped out in advance.

At the end of this post, I’ll discuss some handy WordPress tools which can help you integrate your editorial calendar with WordPress.

Nail Down Your Promotion Strategy

Here’s the dirty little secret of content marketing:

Content’s success is only as good as its promotion.You might have the best content out there, but if you’re not getting eyeballs on it, not many people will notice, this why it is recommend that people look for a professional from Bronx SEO Clicks to make sure all marketing strategies are being used correctly, you need lots of strategy and help from even a digital agency to have a professional with you.

To avoid that issue, you need to develop a solid content promotion strategy that you can apply to every post. In fact I used Legiit to find the best SEO Gigs on any marketplace design for the content. Document this strategy in detail so that you can be consistent.

For example, if you’re promoting a standard blog post, you can follow a strategy like:

  • Share on social media accounts on the day of publishing
  • Email people who were mentioned in the post
  • Send a newsletter blast
  • Share again on social media accounts two weeks after publishing
  • Etc.
Dynamite Branding Tips to Get You Started

Dynamite Branding Tips to Get You Started

In the business world, let’s face it, competition is fierce. If you want to get a hold of the consumer and make a connection, you need to stand out. Yet, you don’t want to merely stand out just for the sake of standing out. You need an image that is consistent across all the platforms. What you really need is effective branding for your company. With a dynamite brand image, you connect with people and convert them to loyal customers. Here are 3 tips for effective branding.

Consistency is key

One key factor in making sure your branding is effective is having a consistent image across all platforms. Your customers must know that whether they look up your website, visit your place of business, or call you on the phone, they will have the same general impression about your company. Your image is stable and consistent. You decide what your image is or should be, but then make sure it doesn’t change.

Match tone with image

One aspect of branding can be defined as the tone of the company. Does the business have a casual, carefree “tone” or is it more upscale, classy, and dignified? Once you determine what the tone of the business is, make sure any images, logos, or color schemes and décor match this. In other words, if the tone is supposed to be upscale and classy, then you won’t want a website that has a bright cheery appearance. The tone and image do not match. Instead, you would want a sophisticated look with muted tones and script writing font and for this, the Gotham Font Family would be a great option since it is one of the best fonts to make your designs stand out.

Be concerned with the fine details

Don’t think that any detail can be overlooked when creating your brand image. The more carefully every detail matches with your branding image, the greater an impression it will make on others. The more people will remember it.

If you want to be sure your business gets the branding image that is sure to stand out, connect with Designs by Dave O. for more information!

Questions to Ask When Defining Your Brand

Questions to Ask When Defining Your Brand

Defining your brand is an important first step on the road to creating something memorable. This part of the process takes a lot of time and consideration because what you decide here will fuel all your future efforts. In my time working with experts at UI UX agency based in Singapore, I learned the most viable method of defining your brand is to sit back and ask yourself the following questions. Take your time to mull over each question, and feel free to involve your other team members so you can get additional input.

What purpose does my business serve?
This question is easily defined by naming your company’s niche. Your company might strive to provide eco-friendly cleaning products, or perhaps you assist customers in creating viable, effective marketing campaigns.

What are you trying to become the leading authority on?
This question is also straight-forward and will be directly tied to the purpose of your business. Do not think simply about what your company does, however. Think about what it does BEST. Are your cleaning products the only certified organic in your local area? Do you offer the only full range of marketing services?

What would you like to see your business accomplish, both short term and long term?
Think about the reason you initially began your business, outside of profits. What was the passion or drive behind it and where do you want that to take you? Look beyond the potential to make a profit. You may have dreamed of making your contribution in helping the environment or providing businesses with the highest quality of marketing with a unique spin only you can provide.

What do you want customers to associate with your company?
If you could choose just one or two things for your customers to say after purchasing one of your products or utilizing one of your services, what would it be? Although this could pertain to the offering itself, it does not have to. They could walk away bragging about the superb customer service, or the incredibly fast shipping.

The answers to these questions will provide you with a rough draft of your brand. It will provide the map of who your company is, what it stands for, and why customers will want to do business there. For more information on branding your company or to get a consultation for professional branding services to contact us today.

4 Reasons Why You Need Reputation Management

4 Reasons Why You Need Reputation Management

Okay, so you have your business, you have your products, your services, your marketing materials and your website, but do you have an online reputation? An online reputation is very important to have these days. People are going to talk about your business and whether they talk positively or negatively will greatly influence the success of your business. If you do not have an online reputation, here is a short but very pertinent list of some reasons why you NEED one and why/how to manage it.

4 Reasons Why You Need Reputation Management:

1. Think of the internet as word of mouth but on steroids. If you get a bad review, people will know about it. People are going to talk about your business and you are going to want to know what they are saying so you can either address their concerns or thank them for their brand loyalty.

2. If people are new to your business, they are going to search for you online and read all sorts of things. They are going to look at your website, social media and reviews and that is where all your reputation comes from.

3. If you do get a bad review, the way you handle it would be showcased to the rest of the online world. If your response to the negative review is positive and helpful, you will still end up looking like the good guys, thus keeping your reputation in tact.

4. More people see your online presence more than they see print ads and other promotional material. Managing your online reputation is important just because of the amount of traffic the internet gets.

Remember, everything you do online could be seen 24/7 by a great amount of people. Make sure to make your business look good, be honest and take care of your customers and clients both old and new.

For more information on online reputation management contact us

How Effective Keyword Research Can Streamline Your Search Engine Optimization

How Effective Keyword Research Can Streamline Your Search Engine Optimization

Search engine optimization can seem like a complex topic. Its many variables, from on-page optimization to responsive design, can quickly become overwhelming. With the help of and by visiting Albany SEO INC, you will be able to learn everything you need to know about search engine optimization, but ultimately, it’s important to remember that SEO boils down to a simple concept: if you can create relevant content for the words and phrases your audience wants to see, your website will rank highly on search engines like Google and Bing.

Considering that simple underlying concept makes it clear just how important keyword research is to your SEO efforts. Every strategy has to begin with finding the words and phrases that your audience actually searches for. If you can find these phrases, you’re on your way to successful search engine optimization and high rankings.

Understanding SEO “Keywords”

If you’re not familiar with SEO, the term keyword can be misleading. It does not describe a single word; in fact, a keyword can be as long as an entire sentence. Keywords that are longer than one or two words are generally referred to as long-tail keywords.

In essence, an SEO keyword is the word or phrase that your audience types into a search bar. They may, for example, search for “best software to stream music” or “fashion outlet like risque bikinis in [city]”. Both of these examples are what digital marketers refer to as Keywords. Local optimization training helps you to optimize all of your content, products and services by using appropriate keywords.

Finding the Right Keywords For Your Audience

Naturally, there are an infinite number of potential keywords you might want to rank for. But you cannot build a search engine optimization strategy without putting some focus to your efforts first, which is where keyword research comes into play.

It starts with a guess. What do you think members of your target audience would search for when looking for a service like yours? Once you have come up with a few potential phrases, plug them into a keyword research tool to evaluate their potential success.

SEMRush has compiled a list of some of the most common keyword research tools. They typically give you three key data points:

  • Search volume, or the number of people that search for this specific keyword in a given time.
  • Competitiveness, describing just how difficult it would be to rank highly for this keyword given the other available search results.
  • Alternatives, showing you other, similar keywords that may perform better for your purposes.

Picking the right keywords for your website and business ultimately comes down to finding the right balance between the first two datapoint. You need to find words or phrases with a relatively high monthly search volume, but a difficulty level around 60 or less. Using the alternative options as well, try to nail down about 10 keywords that are both relevant your business and fit that criteria. Availing assistance from companies such as RoofEngine is an excellent way of developing your business as they offer a various number of services which can help your business in the long run.

Tracking Your Success Over Time

Once you find the keywords with the highest chance of success, it’s time to build, with L.A SEO Experts, your SEO strategy. Of course, predictions are not always accurate, so it’s crucial to evaluate just how successful your keyword research actually was over time.

That evaluation can be as simple as typing in the keyword(s) in question into Google, and seeing where you rank. But of course, you can also be more strategic.

Keyword research is not the only component of a successful search engine optimization strategy. At the same time, it’s the crucial first step you need to take before any of your other efforts can be successful.

Google Analytics allows you to determine just how many visitors you got from specific search keywords. If the keywords you had researched don’t show up on that report, it may be time to go through the process again and find new keywords to rank for. Web Chimpy is your best online marketing consultant and SEO expert.

Through the variety of tips and tools mentioned above, you can get started in your keyword research and building an effective SEO strategy. And if you need help in the process, we’re here for you. Contact us to learn about our services and let us help you improve your website for optimal search rankings.

Who Are You? How Being Fully Transparent Builds Customer Trust

Who Are You? How Being Fully Transparent Builds Customer Trust

Customers want to know who they are doing business with. But how can they know this if you fail to provide any useful information on your website about you are? Taking the time to craft an informative About Us page will go a long way to establishing a long-term relationship with your customer as well as one built on trust.

Give Them a Face – People love to put a face with the name. Your About Us page should contain photos of key personnel in your company. Accompany each photo with a brief description of that person’s role. Also, provide contact information for each person. Let your customers know that you are a real business, run by real people, and that they can contact you easily if necessary.

Tell Your Story  It’s okay to let your light shine on your About Us page. In fact it is a great idea to do so, because it gives the customer insight your company’s “personality”. This insight is important to making the customer feel comfortable doing business with you.

Full Contact Info – Ensure that the contact information you provide is complete and accurate. This would include your email address, a social media contact. and of course, you should be able to provide great Office Telephone systems to your customers. Failing to provide detailed contact information gives the impression that you don’t really value the relationship at all. And that certainly is not the impression you want your customers to get. Give them options for how to contact you.

Transparency is key in establishing a long-term relationship built on trust with your customers.  A well-crafted About Us page is the start to that relationship.  Contact us for more information.

5 Reasons Why You Need a Management and Finance Strategy

As a business owner, it’s important you have a good reputation. If you’re wondering why this is so important both online and off today, there are several factors you should consider as to why you need Reputation Management:

  • Many people conduct online research before spending money today. You need to know what they’re looking for so you can tailor your marketing message to meet their needs.
  • And defining the finance of the business is also important, since this determines how well the business is going, and what changes are necessary to produce better results and eventually make more money. 2019 financial help is a useful tool in this respect.
  • A strategy that can be used according to advance systems | workforce management solutions, is start the business with less capital, since that much is not necessary for the initial process of the business, find more because most of it could be get through a payday loan from even a site online, after a good research since the rates and terms of loans online vary significantly from lender to lender. Reading the website Simple Pay Day reveals that one could pay as high a rate of 3,000% APR for a loan taken out for no more than a month
  • You need to build up your clients’ trust in your business’ credibility. If you receive any negative feedback online, it’s difficult to turn it around again. If you do manage to recover, it will cost you a lot of money to do so. Preventing this from happening in the first place is actually much less expensive.
  • It’s important to always put your best face forward since you never know who’s watching you who you’ll do business with in the future. These are similar to clients, but with different agendas. Nonetheless, the same thing holds true about negative images.
  • When negative press occurs online, it’s really difficult to “make it go away.” Considering how fast news travels today, all it takes is a few seconds for this to occur and ruin your brand forever.
  • Your successful business’ foundation is your professional staff. Since headhunters often look at this without considering the facts behind a business you’ll want to only hire people with a good online reputation.

The recent post by Oink Money, have made their mark and from reading them, its clear that, online reputation management is much more than a buzzword. It’s a reality and for this reason, you need a reputation management strategy in place. If you need help enacting one, contact us.

Top Web Design Trends to Watch For in 2018

Top Web Design Trends to Watch For in 2018

One of the great things about web design is that it’s a constantly evolving thing. While each of the web design trends of 2018 will require a slight reconfiguration of how we design sites, they shouldn’t require that you completely redo your website. It’s simply a matter of upgrading or tweaking your design, to make it look a little differently this year.

Of course, doing away with bad design is always a good thing. Inefficient processes and outdated techniques should always be replaced once you have a smarter way of executing them. However, doing away with the old? Well, if 2018’s web design trends tell us anything, it’s that “old” design trends from 2017 aren’t going as far away as we might think, you can try checking the UK web design trends which are the latest in the market to developing any new website. In fact, much of what I’m about to share is going to look quite familiar, just with a more modern twist.

So, let’s take a closer look at what each one entails as well as some real-world examples that demonstrate each web design trend nicely.

  1. Bright and bold minimalism and engaging photographic content
  2. Polished web applications
  3. Interactive content
  4. Asymmetry and brutalism inspired free-form
  5. Illustrations and animations
  6. Consistency and focus on understanding the end users
  7. More video, fluid shapes and use of gradients
  8. Mobile Prioritization

Let us know what you think!

3 Amazing Web Development Trends to Watch in 2018

3 Amazing Web Development Trends to Watch in 2018

Staying on top of web development trends is vital for every business and industry. However, it can be aggravating and confusing when it seems like the trends are updating or changing every few weeks. Things that were popular just a few years ago are now outdated. With 2017 just starting, this article shares some amazing web development trends expected to grow in 2018 and will start to dominate the internet, so you will find different business online, from marketing companies to outsourced accounting firms that will help you manage your business online.

The internet has become a powerful force in our lives. People are using it to communicate, handling personal finances or getting accounting services to do it for them, getting their news, shopping, and a whole lot more. In fact, it is very likely you have visited Facebook, or some other social site, today and will likely visit it again tomorrow. We have all developed habits around the internet, and those habits will not be broken easily. Web developers are aware of this, and need a clear understanding of what is coming. While there are many trends, this article includes those that are the ones to watch.

1. Artificial Intelligence – While for some artificial intelligence and machine learning conjures thoughts of Skynet and Terminators, these programs are already being successfully used by Google and other companies. For example, the Project Sidewalk, developed at the University of Maryland, makes use of artificial intelligence and machine learning will help disabled people successfully navigate cities.

2. Internet of Things – What is the internet of things (IoT)? Essentially, there is a long list of devices that existed before the internet and developers are working to connect them to the web, the so-called smart devices. Today, we predominantly see this with things like automobiles and televisions. Nonetheless, prepare for even your toaster to get an upgrade. The internet of things will create many opportunities, and web developers will need to watch it closely.

3. Conversational UI – Chatbots have come a long way from the original versions. Today, many companies have started using them for customer support. Conversational UI will become an important topic of web development and design in 2017, as more websites add conversational interfaces.

What haven’t we covered yet that is important to you? If you would like to talk about the amazing web development trends to watch in 2017, or other related topics, please contact us.

Moving Forward With an Exciting New Digital Footprint

Moving Forward With an Exciting New Digital Footprint

New years come new resolutions…is it time to think about updating your website for a fresh new look?   With the promise of healthy eating, being kind, continued financial success,  why not delve into your content marketing strategy for a plan. Here at Designs by Dave O., we’ve decided to really start fresh by moving the office with the help of hillsmoving.ca, to another office building in the heart of Ontario. We have also updated our website and due to this, came up with this article. So please enjoy the following tips we came up with. Get excited about an updated look for the year. Here are 3 tips to help propel your website into spring and beyond.

Consider refreshing your website

You may not want to do a complete renovation of your website, but a little bit of touch up may be in order. Just like with any other business endeavor, it needs updating from time to time; a website is no different. Consider your home page as the main starting point. This is where everyone lands when searching for your business or researching about your industry. You want your homepage to be attractive, visually compelling, and relevant in how it directs the user. Not only do you want it to look good, but you want to make sure the user is able to find the information he or she needs. The homepage is the first impression that a prospective client gets about your brand, so you want to make it your best. Research tells us people forms opinions based on just a fraction of a second, so make that first impression an excellent one.

Personalize your website

Give your website personality by adding more human elements to it. This means devoting a page with staff pictures, short bios about the staff members, and videos. Videos enhance customer connection, as well.  Studies reveal that people have the ability to emotionally bond with brands, so take advantage of this by letting them get to know your staff.

Make sure your website reflects your brand

Your brand image needs to be breathed into every aspect of your company including (and maybe especially) your website. This may be the first experience a person has with your company and you want that person to get a feel for what your company represents. What is your brand image? Is it obvious in the graphics, color scheme, the language of your website? With a good website development, your brand shines through and captivates the audience.

At Designs By Dave O. we develop all aspects of website development and design. Contact us to discover how we can revitalize your web presence.

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Especially if you are new to the channel, social media can be confusing. A number of simple symbols allow you to tag users you know or contribute to conversations with people you don’t, unlocking significant communication and marketing possibilities.

But of course, that’s only true if you know how to use it. If you are a social media novice, consider this your guide on how to use a # or @ to engage in more strategic communications.

The Hashtag: #

In social media, you will hear the # symbol referred to as a hashtag. Simply put, it’s the easiest way to contribute to conversations other users may be having about a topic on the network.

For example, during this past season of Game of Thrones, millions of users shared their thoughts on plot twists and spoilers using #GameofThrones. Their Tweets, Facebook, and Instagram posts were seen by everyone else looking at the same hashtag.

Using this symbol only comes with a single rule: it has to consist of one word. You can turn any word into a hashtagged ‘topic,’ but it makes sense to first search the network you’re on to make sure other users are using it and you are actually contributing to a conversation.

The User Tag: @

Unlike the hashtag, which allows you to communicate with everyone on the network following a specific topic (even if they are not your followers or friends), the @ symbol lets you tag friends and users you know in your message.

When you use @ followed by the person’s user name (@UserName, for example), Facebook, Instagram, Twitter, and any other social network sends a notification to the person you’ve tagged. They can now more easily engage with your post, not needing to have searched it out.

The specific rules of the @ symbol vary based on network. Facebook, for example, only lets you tag users you are friends with. Twitter, on the other hand, allows you to tag any of the millions of users on the network. However, if you begin a tweet with a tagged user rather than tagging the user in the middle of the post, that Tweet will not appear on your public timeline.

In short, # and @ are the two symbols you are most likely to use in your social media outreach. The next step, then, is learning how to strategically use them to better communicate on social media. And that’s where we come in! Contact us today to learn more about them, and become an expert on your social network of choice.

A Short Introduction to Using Google Analytics

A Short Introduction to Using Google Analytics

You’ve probably thought about using Google Analytics and probably have some motivation to use it, somehow. This post offers some advice on how to use Google’s many Web analytics tools for planning and managing online marketing campaigns.

The Basics:

Anyone who wants to be found online needs to know about SearchUp they can help you to find what keywords and key phrases to use. Some of this is common sense, but not enough for someone to get by on nothing but common sense. You are a landscape design firm in Nashville, so ‘landscape design’ and ‘Nashville’ need to be used liberally. That’s the common sense part.

 

Not only do you need to figure out what keywords and key phrases to target on your Web pages and in your ads, you need to figure out how well your content and ads work. This is the second task where Google Analytics is a vital asset.

Reports:

Create a free Google Analytics account, learn the basics and you’ll have a much easier time reaching people online for a reasonable amount of money. A recent article on Search Engine Land describes some reports that you should probably learn to use:

1. The traffic acquisition report – Do you know how often people actually click your ads? This report tells you. Access it by going to Acquisition –> Overview. You can dig a bit deeper and find out what pages those visitors arrive on and how many came from what sources.

2. Content efficiency report – You have lots of content and keeping track of what is working best to engage your audience is getting complicated. This report helps.

3. New versus returning visitors – Getting new visitors is almost as good as getting previous visitors to come back once or more. This report tells you how you are doing on both counts. To run the report, go to Audience –> Behavior –> New versus returning.

Now you know a little more about finding and using the right keywords to get your site notices. If you could use some help with digital marketing, contact us to see how we can help you reach your marketing goals.

Reputation Management

Reputation Management

Having a good reputation is important in business and that includes online reputation management. Since much of business takes place on the internet, it is critical to pay attention to how we interact with customers and vendors online.

Monitoring Your Reputation Online

Depending on your company and industry, you may interact with customers and vendors in several locations on the internet. These suggestions can offer some help when monitoring your reputation online.

  • Yelp and other review sites: If you are a business that is reviewed on sites such as Yelp, it is important to read and respond to your reviews. Many customers read reviews to determine whether to do business with you.
  • Social media sites: Social media offers you the ability to have conversations with customers and vendors via chat or comments. If you respond to feedback quickly and work to resolve any problems or negative feedback, you can boost your online reputation.
  • Blog: Responding to comments on your blog shows customers that you are interested in what they have to say. Lack of response can create anger or frustration.
  • Landing pages: If you are running a campaign with landing pages, a fast response (within 24 hours) will benefit you in several ways. You will net more conversions, begin nurturing leads and boost your reputation. People respond positively to a quick response.

Reputation is Perception

Your online reputation is created through the perception of other people. While you can’t completely control their responses to your actions or inactions, you can work to manage them. By putting in place a system that will offer value to your prospects, customers, and vendors, you can improve and maintain a good online reputation. With the way people share information online these days, a good reputation will be shared among friends and relatives more quickly than you might realize. Contact us to learn more about reputation management for your company.

4 Reasons Why You Need To Keep Your Website Up-To-Date

4 Reasons Why You Need To Keep Your Website Up-To-Date

Every business owner understands the importance of having a website. A website has a large impact on a thriving and successful business. In fact, a website can provide many excellent opportunities to help your business grow. However, keeping your website up-to-date is just as important as making one. An up-to-date website ensures that your business remains fresh and professional. Vape business should always be updated online so customers can find products like beginner vape pens and vaporizers. With that said, here are 4 reasons why you need to keep your website updated:

1. First Impression: Whether you realize it or not, your website is a reflection of your business. Keeping your website’s visual appeal in-tact is essential. This means that you should always strive to keep your website looking professional, inviting, and with useful information. This will leave a lasting first impression on potential customers.

2. Mobile-Friendly: Almost everyone own a mobile device that they use on a daily basis to access the internet. As technology and the mobile market continues to advance, people are now more likely to access your website through their smartphone or tablet. Having a responsive and mobile-friendly website makes it easier for people to browse and shows that you are up-to-date with current technology trends.

3. Heavy Content: We all love to provide great content. After all, it helps to establish your credibility as an expert in your field. However, going overboard with too much content will make your website hard to read, and could possibly increase your bounce rate. You should always strive to keep a balance of text and visual content to ensure that you don’t overwhelm visitors.

4. Content Optimization: In the world of the internet, content optimization for search engines are everything. Without optimization, your rankings will suffer. Updating your website with the right optimization will ensure that your website is more attractive to both users and search engines, driving more traffic to your business.

Website’s have certainly evolved overtime. They have become an integral part of a business’s success. If you have any questions about updating your website, contact us and we’ll gladly help.

Are These Web Design Blunders Costing You Business?

Are These Web Design Blunders Costing You Business?

You’ve gotten them to your site.  But how do you keep them there?  You not only need a great product, but you’ve got to represent that product in the best light possible.  Failing to do so could mean lost opportunities.  Below are 3 web design blunders that could be costing you business.  

Forced Registration or Sign-up – Make it easy for the customer to interact with you, but don’t make doing so required to do business with you. It only keeps them from getting what they came for.  And keeping them what they came for could make them give up, and move on.

Failing to Narrow Your Target Audience – A website that attempts to cater to everyone appears cluttered and unorganized.  In addition, it makes things hard to find.  Casting too wide a net will distract the customers that actually want to do business with you.  And not all customers are a good fit for your company. Narrowing down your focus helps ensure you are building a relationship with those customers that will truly receive the greatest benefit of what your company offers. Find out more information here.

Hidden Contact Information – If someone wants to do business with you, make it as easy as possible to contact you by any means necessary.  That includes phone and email.  Make this information easily accessible on every page in an unobtrusive manner.

Fixing these items isn’t a mere inconvenience.  They should get as much attention as any other risk that could cause damage to your business.  Designs By Dave O. is ready to help make your website a shining reflection of your business.

Responsive Website Development

Responsive Website Development

In the past, businesses didn’t need to worry too much about their site displaying properly on mobile phones and tablets. Now, users are surfing the web and using the internet across a variety of devices, all with varying screen sizes and resolutions. What does this mean for your website?

Your site needs to be able to respond to the device it is being viewed within. This means, simply, that your site should be accessible, attractive, and retain its core functionality, no matter how visitors choose to access it. Thankfully, most good website development teams have been preparing for this.

Having a responsive website design provided by a professional web design company is very important, and search engines like Google have begun to factor in the accessibility and load speed of your site in mobile browsers, into their search engine ranking algorithm. Think about how often you visit your favorite sites from your phone or tablet, chances are it’s quite frequently.

Of course, creating a good user experience is a factor in designing your site for a premium experience across as wide a variety of devices as is possible. A good place to start is to check out what other professionals are doing, a quick look at http://fusionvegas.com/services/ will bring you up to speed on the lingo and on what is the standard. You want your website navigation to be perfect, and your images to scale appropriately, so that no part of your website gets lost in translation when viewed on mobile devices.

There is one more thing you should consider. Website translation will allow your business to reach a much larger number of possible clients, and raise your online profile significantly. Contact Certified Web Page Translators to learn more about the benefits you can get from translating your website.

There are some things that cannot be accomplished on smaller screens, and sometimes having a responsive element of your website is not feasible, but these types of situations can be overcome with the right SEO Agency advising you. Contact us to talk more about your current web needs.