Defining your brand is an important first step on the road to creating something memorable. This part of the process takes a lot of time and consideration because what you decide here will fuel all your future efforts.
One viable method of defining your brand is to sit back and ask yourself the following questions. Take your time to mull over each question, and feel free to involve your other team members so you can get additional input.
What purpose does my business serve?
This question is easily defined by naming your company’s niche. Your company might strive to provide eco-friendly cleaning products, or perhaps you assist customers in creating viable, effective marketing campaigns.
What are you trying to become the leading authority on?
This question is also straight-forward and will be directly tied to the purpose of your business. Do not think simply about what your company does, however. Think about what it does BEST. Are your cleaning products the only certified organic in your local area? Do you offer the only full range of marketing services?
What would you like to see your business accomplish, both short term and long term?
Think about the reason you initially began your business, outside of profits. What was the passion or drive behind it and where do you want that to take you? Look beyond the potential to make a profit. You may have dreamed of making your contribution in helping the environment or providing businesses with the highest quality of marketing with a unique spin only you can provide.
What do you want customers to associate with your company?
If you could choose just one or two things for your customers to say after purchasing one of your products or utilizing one of your services, what would it be? Although this could pertain to the offering itself, it does not have to. They could walk away bragging about the superb customer service, or the incredibly fast shipping.
The answers to these questions will provide you with a rough draft of your brand. It will provide the map of who your company is, what it stands for, and why customers will want to do business there. For more information on branding your company or to get a consultation for professional branding services to contact us today.