Having a good reputation is important in business and that includes online reputation management. Since much of business takes place on the internet, it is critical to pay attention to how we interact with customers and vendors online.
Monitoring Your Reputation Online
Depending on your company and industry, you may interact with customers and vendors in several locations on the internet. These suggestions can offer some help when monitoring your reputation online.
- Yelp and other review sites: If you are a business that is reviewed on sites such as Yelp, it is important to read and respond to your reviews. Many customers read reviews to determine whether to do business with you.
- Social media sites: Social media offers you the ability to have conversations with customers and vendors via chat or comments. If you respond to feedback quickly and work to resolve any problems or negative feedback, you can boost your online reputation.
- Blog: Responding to comments on your blog shows customers that you are interested in what they have to say. Lack of response can create anger or frustration.
- Landing pages: If you are running a campaign with landing pages, a fast response (within 24 hours) will benefit you in several ways. You will net more conversions, begin nurturing leads and boost your reputation. People respond positively to a quick response.
Reputation is Perception
Your online reputation is created through the perception of other people. While you can’t completely control their responses to your actions or inactions, you can work to manage them. By putting in place a system that will offer value to your prospects, customers, and vendors, you can improve and maintain a good online reputation. With the way people share information online these days, a good reputation will be shared among friends and relatives more quickly than you might realize. Contact us to learn more about reputation management for your company.