Companies today fall behind if they do not utilize social media outlets to reach their constituents. Companies should consider increasing the use of social media to better reach their online audiences.
Here are a few tips for easily adding Facebook marketing to your existing marketing plans:
- For an effective Facebook page, content needs to be regular and consistent. We suggest creating a weekly or monthly schedule for content and informational goals. If a company is currently sharing or engaging on social media, continue with these original postings but supplement with planned material.
- Content should be tailored to a company’s specific mission and audience but can include general inspirational or encouraging posts to engage followers.
- Use the scheduling feature on Facebook to streamline this process. Companies can schedule everything out in advance so it’s easy and turnkey.
- Consider running paid ads on Facebook. Companies can set a monthly cap and commit to small amounts such as $5 per day. This small investment quickly turns into new “likes” every day. Each company will see different immediate return on ads but over the long run, having more followers will spread a company’s message more effectively.
At The DBDO Group, we offer a one-stop digital experience for small, medium and large clients. Our services include website development/design, social media design/development/management, search engine optimization, paid and organic Google ads, e-commerce solutions, mobile solutions, and hosting. We would love to work with your company to optimize your Facebook and social media outlets. Please contact us today for more information