Some businesses still have a tendency to think of social media as a nice add-on feature. Perhaps part of the current trends, but certainly nothing that has as much impact as time-honored methods of interaction such as phone communication or TV ads. Any business that judiciously embraces the concept that social media is as much a fundamental part of their corporate presentation to potential and current clients has likely sealed continuance of their business for years to come.
It is no secret that young consumers almost always turn to technology and social media as their first, rather than last, avenue of communication. Texting and reviewing internet sites such as Pinterest and Instagram are everyday occurrences for the technology generation. Eventually the young will grow into the group of consumers who will have the bulk of consumer economic power. Businesses need to fully prepare to accommodate how their clientele would like to interact with them.
Adding a chat feature to the company website and monitoring it, is as important as listing the company phone number. Many people in the process of making a large purchasing decision go online to evaluate the opinions of others listed on customer review sites and sites like Facebook and Twitter. Offering clientele a place to review the service or product on website and social media outlets is essentially free advertising for a company. Having attractive visual media for interested parties to share on sites like Instagram and Pinterest offers companies another avenue of effective brand advertising.
Capitalizing on the increased channels of customer interaction that social media offers is one of the key components of ensuring continued corporate success. For more information on how to tailor your social media outlets to effectively communicate with both current and potential customers, please contact us.