We have all heard the expression, “You never get a second chance to make a first impression.” With over 1 billion active websites worldwide, it has never been more important to stand out in a crowd. However, despite the vast number of websites, relatively few receive significant traffic. This is often caused by bad website design. Moreover, while a website may look great, it can still have a negative impact on your business.
If your website creates a poor user experience, your visitors are likely to not stick around very long. There are many other websites around that are useful and engaging. Therefore, your business must understand user behavior. Use these website design tactics and elements to succeed online.
1. Mobile-Friendly Design – Google reports that 80 percent are accessing the internet using a smartphone, and 57 percent are using more than one device. Your visitors expect to access your site whenever they want, wherever they want.
2. Lazy Loading – The increase in multi-device use has increased the demand for faster page loading times. Lazy loading will load the viewable area first and then download the rest of your site in chunks, increasing the overall speed.
3. Logical Navigation – A great looking website means little if users become frustrated trying to find what they are looking for. Every website needs simple, easy to understand navigation.
4. Remove Intrusive Elements – Your visitors have come to your site for a specific reason, either to buy your product or consume your content. Moreover, they expect to engage with your site on their terms. Therefore, remove all intrusive elements such as popups and auto-playing videos.
What haven’t we covered yet that is important to you? If you would like to talk about how bad website design can hurt your business, or need more information, please contact us.