Building an SEO Strategy: A Beginner’s Guide

by | Jun 12, 2024

Ranking high on search engines requires a well-planned SEO strategy.

Our search engine marketing specialists have put together a beginner’s guide for you. Every business aims to rank at the top of Google’s search results. Since half of all clicks go to the first three listings, it’s definitely a goal worth pursuing. Getting onto the first page of Google doesn’t happen by chance; it requires a carefully crafted plan. Here at Informatics, we call this an SEO strategy.

If you’re new to search engine optimization, here’s how to get started:

Identify relevant keywords.

Keywords are specific words or phrases that people use when searching for information online. They are crucial for helping search engines understand the content of a webpage and matching it to relevant user queries.

By incorporating relevant keywords into your website content, you can increase your chances of appearing in search engine results for those specific terms without having to pay for sponsored ads.

But how do you determine which keywords to use?

Identify terms worth targeting.

Once you have a large collection of terms you rank for and terms you’ve discovered, seek assistance for a deeper analysis. We can create your complete keyword list and even provide estimated monthly search volumes and keyword difficulty scores for each.

It’s important to note that the keywords you should target are not always the ones with high volumes. Striking a balance between search volume and difficulty is crucial. Highlight, underline, or bold those with significant traffic potential but lower competition scores (usually anything under 50).

Optimize and create content.

After identifying the keywords you want to target, create a plan to:

  • optimize your website’s current content and 
  • create new, keyword-rich content.

To ensure success, we develop a content calendar to help us monitor and stay on top of both tasks. Remember that your keywords should not only be included in your body copy. You should also naturally incorporate them in key spots such as metadata, header tags, and URLs.

Advanced SEO

It’s important to understand that search engine optimization is a long-term effort requiring varying commitment levels. In highly competitive search landscapes, businesses need to do more—such as building backlinks, breaking keywords into clusters, writing pillar pages, and deploying other high-level SEO tactics.

Whether you need help getting started, want to implement aggressive SEO initiatives, or are unsure, Informatics is your go-to digital marketing agency for search engine marketing services.