Do professional web designers use Wix?

by | Nov 27, 2023

The web design landscape has evolved significantly over the past decade, with the emergence of website builders like Wix offering a user-friendly alternative to traditional coding methods. 

This has led to a debate about whether professional web designers still use Wix or have moved on to more advanced platforms and techniques.

In this article, we’ll explore Wix’s role in the professional web design world, examine its strengths and limitations, and discuss the situations in which it might be an appropriate choice for professional designers. 

Whether you’re a business owner considering using Wix for your website or a budding web designer contemplating the platform’s viability, this article will provide insights into the world of professional web design and the role of Wix within it.

Difference Between Wix Web Designers and Professional Web Designers

Feature Professional Web Designers Wix Users
Skillset Extensive knowledge of HTML, CSS, and JavaScript Limited or no coding knowledge is required
Customization High degree of customization and control Templates and drag-and-drop interface limit customization
Scalability Ability to handle complex websites and growth May face limitations with larger or more complex websites
SEO Expertise in optimizing websites for search engines Basic SEO tools and features
Design Emphasis on unique and tailored designs Templates may restrict design flexibility
Cost Project-based pricing Monthly subscription fees
Target Clients Businesses with specific needs and budget Individuals or small businesses with limited budgets


Expert web designers prefer custom coding.

Expertise and skill are crucial in web design for providing exceptional user experiences and creating visually appealing websites. For several reasons, professional web designers often prefer custom coding over website builders like Wix. 

Custom coding gives designers complete control over every aspect of the website’s functionality and design, ensuring a unique and tailored user experience. It also provides the flexibility to optimize the website for performance, search engine optimization, and customization to meet specific client requirements. 

Writing clean, efficient, and optimized code allows web designers to create fast, responsive websites and deliver a seamless user experience across different devices and browsers. 

Do professional web designers use Wix?

Why professionals don’t use Wix?

  1. Limited design flexibility
  2. Lack of custom coding options
  3. Slow loading speeds
  4. Limited search engine optimization capabilities
  5. Difficulty integrating advanced features
  6. Less control over website security measures

Wix may limit design capabilities

it is important to note that while Wix offers a user-friendly platform for building websites, it does have limitations in terms of design capabilities. 

Wix templates may restrict the creativity and freedom that professional web designers seek when creating unique and innovative websites. The pre-designed layouts and limited customization options may not fully align with a designer’s vision or a client’s specific needs. 

Professional sites need advanced features.

Professional websites, particularly those developed by experienced web designers, require advanced features to meet the specific demands of their clients and target audience. 

These advanced features go beyond the basic functionality offered by simple website builders. Professional sites often incorporate complex e-commerce systems, advanced user authentication and membership systems, robust analytics and tracking capabilities, and seamless integration with third-party tools and services. 

These features are crucial for businesses that require secure online transactions, personalized user experiences, and data-driven decision-making. Additionally, professional sites often require custom design elements, responsive layouts, and optimized performance to ensure an exceptional user experience across different devices and platforms. 

Therefore, professional web designers usually prefer platforms or frameworks that provide the necessary tools and flexibility to implement these advanced features effectively.

Do professional web designers use Wix?

Advanced features for professional sites

  1. Custom coding options
  2. E-commerce capabilities
  3. Responsive design
  4. SEO optimization
  5. Analytics and tracking tools
  6. Integration with third-party apps and plugins

Wix templates can look generic

Wix templates, while convenient and user-friendly for beginners or those with limited design experience, can sometimes appear generic compared to professionally designed websites

This is because many users often use Wix templates, resulting in a lack of uniqueness and originality. The limited customization options within Wix templates can also contribute to a generic feel, as they may not fully align with a professional website’s specific branding or design requirements. 

While Wix does provide some flexibility through its drag-and-drop editor, professional web designers often prefer platforms or frameworks that offer more extensive customization capabilities to create truly unique and tailored designs for their clients.

Alternatives to Wix

  1. Custom coding
  2. WordPress themes
  3. Squarespace templates
  4. Adobe Dreamweaver
  5. Joomla templates
  6. Drupal themes

Custom design offers unique branding

When it comes to establishing a strong and memorable brand identity, custom design plays a crucial role. Professional web designers can create websites that reflect their clients’ brands’ unique values, personalities, and aesthetics by opting for a custom design approach. 

This allows for the creation visually appealing and distinctive websites that stand out. Professional web designers can create a cohesive and impactful brand experience that resonates with the target audience by carefully considering color schemes, typography, imagery, and layouts. 

Custom design offers the flexibility to incorporate specific branding elements, including logos, brand messaging, and visual elements, ensuring a consistent and memorable brand presence online. 

With custom design, businesses can differentiate themselves and leave a lasting impression on their visitors, helping to establish a strong and recognizable brand identity.


In conclusion, while Wix may be a popular website creation platform, professional web designers do not commonly use it. This is due to its limited customization options and lack of advanced coding capabilities. 

Professional web designers often prefer to use more robust and versatile tools to create unique and high-quality websites for their clients. 


Why do professional web designers choose to use Wix as their website-building platform?

Professional web designers may use Wix as their website-building platform for several reasons. Firstly, Wix offers a user-friendly drag-and-drop interface, allowing designers to create and customize websites without coding knowledge.

Do professional web designers find Wix a user-friendly and efficient website creation tool?

Many professional web designers have mixed opinions about Wix. While some find it user-friendly and efficient, others believe it has limitations and prefer more advanced website-building platforms. Ultimately, the perception of Wix as a tool for professional web design depends on individual preferences, skill levels, and the project’s specific requirements.

Are there any limitations or drawbacks that professional web designers experience when using Wix compared to other website-building platforms?

Yes, professional web designers may face limitations or drawbacks when using Wix compared to other website-building platforms. Wix’s drag-and-drop interface may restrict their ability to customize and fine-tune designs. The platform’s pre-designed templates may limit originality and creativity. Furthermore, Wix’s SEO capabilities may not be as advanced as other platforms, potentially impacting search engine rankings. 

How does using Wix affect professional web designers’ overall quality and customization options?

Using Wix can positively and negatively affect professional web designers’ overall quality and customization options. On one hand, Wix provides a user-friendly drag-and-drop interface and pre-designed templates, making it easy for non-designers to create a website.