Odds are that your company has a website. Nearly every business these days does. But when was your website designed? If it was several years ago or even just a couple of years ago, then it is probably time to update it. Why? Because today’s websites are more interactive and engaging than ever before. They are sleek, modern and eye-catching. They are also responsive.
What is a responsive website? To a web designer, it is a site that consists of flexible grids, layouts, images, and CSS media queries. To a business owner, it is a website that looks great on all platforms, including smartphones, tablets, and laptops. Old-school websites – ones that are not responsive – are frustrating for users. The last thing that you want is a website that visitors find hard to use and easy to leave. This is why you need to update your website.
So why does a responsive site improve the user experience? Primarily because this is the age of the mobile web. According to StatCounter, smartphone and tablet internet usage have now taken over desktop usage. This means that your website has to render well on a small screen.
On smartphones, in particular, non-responsive websites have a habit of extending beyond the screen, making users “pinch and scroll” to read the content. The text is often too small, and the site navigation is difficult. This kind of frustrating experience is exactly what makes visitors abandon a site. Many will not return.
A responsive website solves this problem by eliminating the need to “pinch and scroll.” Content, including photos and videos, fits on the screen. The text is larger and easy to read. Links are easy to find and make site navigation a breeze. Visitors complete purchases, fill in forms and perform other desired actions quickly and easily. This is the difference that a responsive website makes.
Are you ready to take your company website to the next level? If so, then please contact us. Our one-stop shop is all you need to make your website the best it can be.