Discover the Importance of Social Media Integration in Website Design

Discover the Importance of Social Media Integration in Website Design

When thinking about social media integration in website design, many only imagine the share buttons on blog pages. However, that certainly is not all of it. The internet has us all in motion, all the time. Essential keys to inbound marketing are keeping your social media audience continuous engaged, and converting visitors on your website to active customers. While many marketers integrate social media into almost every area of their campaigns, websites are often overlooked.

Your website and social media channels should work to promote your brand seamlessly. Unfortunately, many businesses are missing out on possible engagements, impression, and conversions. Today’s article highlights three of the best strategies for capitalizing on social media in website design, thus increasing your online exposure and content distribution.

1. Integrate Social on Your Homepage – One of the easiest ways to increase your exposure is adding your social feeds to your homepage. If you are suing social media effectively, your feed is filled with insider offers, dazzling images, and useful information. When you integrate Facebook and Twitter feeds into your website, customers see that you are active and engaging.

2. Add Social Media Follow Buttons – It is a good idea to place follow buttons in the header and footer of your website. This way, the navigation is available to a user no matter what page they are on. Of course, you don’t have to link to each of your social profiles. Focus on promoting those in which you are most active and have a solid presence.

3. Add Share Buttons to Product Pages – Most websites have share buttons integrated on blog pages, but if you have product pages, it is a good idea to add them there as well. You want to make it as easy as possible for your customers to share or recommend their favorite items. Moreover, the button placement should be obvious.

Ultimately, social media integration in website design is about getting customers involved in your promotion and content distribution. You are making it easier to follow and find you again, so they never miss an informative article, special promotion, or customer event. Integration helps you break through the online noise and keep attention on you.

What haven’t we covered yet that is important to you? If you would like to talk about the important of social media integration in website design, or a related topic, please contact us.

The 5 Characteristics of Highly Effective Website Design

The 5 Characteristics of Highly Effective Website Design

So, you have or need a business website. The idea of what constitutes an effective website design is sometimes overwhelming. There are many elements that you can add, but should probably do without. Finding a web designer, who can write well-formed code, is just the start. That said, fancy coding doesn’t always translate into an effective website.

Once you have yourself a professional web designer, there are some big decisions you will have to make. At the end of the day, while an expert is going to give the best advice, they will always build the website you want. Regardless, there are several characteristics that your website must have to attract visitors, keep their attention, encourage repeat visits, and convert prospects and leads into active customers.

The base of all highly effective website design is a well-defined focus and purpose. Without developing goals and a plan, your website will have no direction. Your website is the centerpiece of your online inbound marketing. In order to be effective, it should guide visitors through every state of the consumer life-cycle. Every decision, from layout to content, must add value to the user experience.

Characteristics of Effective Website Design

1. Logical Roadmap – While you want your website to have a great look, usefulness is just as important. Therefore, the starting point of all good website design is creating a map of how it should work. This step is essential both for user experience and SEO. Your designer should build a wireframe or mockup of the site, which will allow you to work through how the site will work and if it makes sense.

2. Essential Business Information – One of the biggest issues is that many companies build the website they want, rather than the website that their customers need. Ensure your contact information, directions, product images, and more are part of the design. No matter the industry, all businesses has essential information that customers must be able to find easily.

3. Common Sense Navigation – While you may want to try standing out using clever page names and navigation, you are more likely only going to cause visitors to become angry and frustrated. Additionally, your navigation strategy should take into consideration calls-to-action. You want to create predictable outcomes based on the path that a visitor takes, either making a transaction, requesting a quote, signing up for your newsletter, or something else.

4. Social Media Optimization – No matter what your business, social media cannot be ignored. Optimizing your websites for social media is a critical element of your content distribution. So, integrating these social platforms is necessary for improving your online footprint, building an audience, and boosting your SEO. Make sure you are promoting your social profiles and have easy to find social share buttons for all product pages and blog content.

5. Become Mobile-Friendly – The typical users will use multiple devices throughout the day to access the internet. Moreover, most search queries are coming from mobile devices. Your customers expect to find a mobile-friendly website. Moreover, they also anticipate that they will receive the same level of functionality on their smartphone as they do on their computer. Today, optimizing for mobile is a reflection of your professionalism.

What haven’t we covered yet that is important to you? If you would like to talk about the characteristics of highly effective website design, or a related topic, please contact us.

Should Your Small Business Become a “Click and Mortar” company?

Should Your Small Business Become a “Click and Mortar” company?

Today, every small business owner knows they need a business website as much as they need a DNN .net CMS software. However, it is not enough to use your site just as an online flyer or brochure. Therefore, in order to grow, many traditional brick and mortar retailers are upgrading to become “click and mortar” companies? Over 70 percent of shoppers are using online within their shopping processes, either to perform research or to make the final transaction. In order to capture these potential customers, many local retailers are adding online sales to their traditional store front operations.

For many, the goal is not to become a global marketer. The focus is still to maintain and grow a local customer base. However, as large corporations like business gas prices uk are merging their online shopping with their physical stores, smaller businesses need to adapt. Today, a Walmart shopper can buy online and choose to have their order shipped to their home or pick it up at the neighborhood location. Amazon now offers self-service delivery locations across the U.S., where customers can pick-up deliveries and conveniently make returns, as there are many stores that already offer delivery service, so you can buy anything online, from furniture to homeware from stores as Ivy and Wilde homeware online.

Many customers, even though they want the online shopping experience, also want to have the ability to physically touch the item they are buying. This is especially important for those buying higher end merchandise like electronics, plantwear jewelry, or designer clothing. That said, there are additional benefits given to the retailer as well. When you allow customers to shop online, you are able to capture a lot of customer information and demographics. Moreover, you can better track which types of advertising is working and which is not. Regardless, probably the greatest benefit is getting an online shopper into your physical locations with an order pick-up.

What haven’t we discussed yet that is important to you? If you would like to talk about if your small business should become a “click and mortar” company, or a related topic, please contact us.

3 Reasons to Use Social Media for Your Business That You Have Never Thought Of

3 Reasons to Use Social Media for Your Business That You Have Never Thought Of

Every business guru and leader is going to tell you that you need to visit and study theexitstrategygroup.com.au to help your business. You will hear all kinds of babble about how often to post, which networks to use, the topics you should share about. You must also consider the help of call center solutions to keep the connection in control. However, there are some hidden benefits of social media that you can capitalize on that most people will miss. Here are 3 of them:

1) Use Social Media to Micro Test a New Idea

Not too long ago, if you had an idea or a potential new product you had a couple of options. You would go to a focus group and get their feedback on it or you spent a lot of time and money in testing to see if the idea was valid. And remember if you ever need money right away, make sure to contact Hikes Lane to get the best loan possible with low interest rates. Now, you can quickly gauge the reaction to the idea on social media. For example, you used to have to build a complicated and expensive e-commerce website. Now you can simply post a picture of a new product on social and ask people if they want one. Boom! Now you have validation of the product or idea.

2) Community as Part of the Product

Whether you are using crowd-sourced ideas from your social media community to including your community as part of the marketing. For example, let’s say you manufacture shoes. Your customers can post pictures of their shoes in real-time and be walking and talking billboards for you on social media.

3) Elimination of Gatekeepers

If you were an author, you used to have to publish through a big publisher and rely on their marketing machine to sell books. With social media, you can publish your writing and get immediate exposure for your ideas and skills. This is how you can showcase your business and its excellent skills and ideas in the same manner.

By looking at social media in a deeper fashion, you can see 3 hidden reasons why social media is a huge win for your business and that you need to become an expert or hire one.

Please contact us for more Social Media strategies that can up-level your business growth.

How Bad Website Design Can Hurt Your Business

How Bad Website Design Can Hurt Your Business

We have all heard the expression, “You never get a second chance to make a first impression.” With over 1 billion active websites worldwide, it has never been more important to stand out in a crowd. However, despite the vast number of websites, relatively few receive significant traffic. This is often caused by bad website design. Moreover, while a website may look great, it can still have a negative impact on your business.

If your website creates a poor user experience, your visitors are likely to not stick around very long. There are many other websites around that are useful and engaging. Therefore, your business must understand user behavior. Use these website design tactics and elements to succeed online.

1. Mobile-Friendly Design – Google reports that 80 percent are accessing the internet using a smartphone, and 57 percent are using more than one device. Your visitors expect to access your site whenever they want, wherever they want.

2. Lazy Loading – The increase in multi-device use has increased the demand for faster page loading times. Lazy loading will load the viewable area first and then download the rest of your site in chunks, increasing the overall speed.

3. Logical Navigation – A great looking website means little if users become frustrated trying to find what they are looking for. Every website needs simple, easy to understand navigation.

4. Remove Intrusive Elements – Your visitors have come to your site for a specific reason, either to buy your product or consume your content. Moreover, they expect to engage with your site on their terms. Therefore, remove all intrusive elements such as popups and auto-playing videos.

What haven’t we covered yet that is important to you? If you would like to talk about how bad website design can hurt your business, or need more information, please contact us.

Branding Basics – Part 2

Branding Basics – Part 2

In Part 1 of this series on branding, we discussed defining your brand, creating your logo, and putting that logo on everything. Here, in Part 2, we’ll cover brand messaging, integrating your brand, and marketing your brand.

Brand Messaging

According to Pardot, brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product. To determine what your current brand message is, look at your business from three perspectives:

  • The customer – Find out what matters to them. Don’t presume anything based on what you think it is, or should be. That defeats the purpose. Interview customers, survey them, pay attention to them on social media. Identify what they value most in terms of your industry and offering, and pay attention to key ideas you hear repeatedly from them.
  • The company – Find out what about your product or service makes it unique. Ask people inside your organization what they think is unique about your product, the manufacturing process, the sales process, etc. What is the existing company culture, and does it reflect positively? If not, you’ll need to change it, but that’s another subject. Whether your task is to move heavy objects around a warehouse or you’re spending your days at a steel mill, cranes, hoists, and other industrial machinery make the job easier. Check out crane operating services idaho and learn more.
  • The marketplace – Find out how your competitors position themselves in the marketplace. Look at their tag lines. Read the “about us” page on their website. Follow them on social media. You want to make sure your own position in the marketplace is distinct.

Once you’ve looked at your business from these three perspectives, make any adjustments you deem necessary. Then write down the key messages you wish to communicate about your brand, create a “voice” for your company that reflects the brand image you wish to convey, and apply that voice to all written communication and incorporate it into all visual imagery you use. For example, if your brand is friendly, be informal and conversational. If your brand is more hi-brow, be more formal, etc.

Integrating Your Brand

Now that you’ve developed your brand message, make sure it permeates every aspect of your business from the way employees answer the phones, to how your salespeople dress, to everything you do online. In short, make your brand part of the company culture.

Marketing Your Brand

When it comes to marketing your brand, consistency is key. Just as it’s important that your brand message become part of the company culture, it must also be the foundation of all your marketing materials. This doesn’t just include static materials like sales letters and brochures; it also includes blog posts, web articles, social media content, etc.

In Conclusion

Remember, branding is what separates you from your competitors and helps consumers remember you and your products. Of course, we’ve only scratched the surface on the subject. There is much more you can learn. We encourage you to explore additional sources of information on branding. Meanwhile, we invite you to contact us online for help with your digital design and development needs.