Responsive Design and Why You Need to Update Your Website

Responsive Design and Why You Need to Update Your Website

Odds are that your company has a website.  Nearly every business these days does. But when was your website designed?   If it was several years ago or even just a couple of years ago, then it is probably time to update it.  Why? Because today’s websites are more interactive and engaging than ever before.  They are sleek, modern and eye-catching. They are also responsive.

What is a responsive website?  To a web designer, it is a site that consists of flexible grids, layouts, images, and CSS media queries.  To a business owner, it is a website that looks great on all platforms, including smartphones, tablets, and laptops.  Old-school websites – ones that are not responsive – are frustrating for users.  The last thing that you want is a website that visitors find hard to use and easy to leave.  This is why you need to update your website.

So why does a responsive site improve the user experience?  Primarily because this is the age of the mobile web.  According to StatCounter, smartphone and tablet internet usage have now taken over desktop usage.  This means that your website has to render well on a small screen.

On smartphones, in particular, non-responsive websites have a habit of extending beyond the screen, making users “pinch and scroll” to read the content.  The text is often too small, and the site navigation is difficult.  This kind of frustrating experience is exactly what makes visitors abandon a site.  Many will not return.

A responsive website solves this problem by eliminating the need to “pinch and scroll.”  Content, including photos and videos, fits on the screen.  The text is larger and easy to read.  Links are easy to find and make site navigation a breeze. Visitors complete purchases, fill in forms and perform other desired actions quickly and easily.  This is the difference that a responsive website makes.

Are you ready to take your company website to the next level?  If so, then please contact us. Our one-stop shop is all you need to make your website the best it can be.

Tips to Create an Effective Landing Page

Tips to Create an Effective Landing Page

Your landing page is really important. If done correctly, your customers will quickly buy your products. If not, they will move on, without thinking about it too much.

So, how can you create an effective landing page? Here are some tips to help.

Your landing page needs to be clean and organized. Cluttered pages can be overwhelming for visitors. Many click away and find another website.

It also needs to be mobile-friendly. More people are viewing websites on their smartphones and other mobile devices. Because of this, your landing page needs to work on mobile devices.

It also has to have a clear call-to-action or your customers won’t know what is expected of them. If you want your visitors to do something, they need to know that. If you want them to sign up for your e-mail list, have a clear sign-up button. If you want them to buy, promote the product on your landing page. No matter what you want them to do, if they don’t know what it is, they can’t do it.

You may also want to have several landing pages, depending on where your visitors are coming from. Many business owners promote their website and products in many locations. They might have a different landing page for each product that they sell, as well as one for people who they find through social media and ones from their e-mail list. The more landing pages that you make, the more catered they will be, leading to more sales.

Don’t forget to test a page. You should always test your landing page. If you notice that it is not getting the action that you were hoping for, it is time to make some changes. If that doesn’t do it either, revise it again and again until you see the results that you want.

It is important to make the best landing page that you can. If not, your viewers will move on. For this reason, you need to make it clean with a call-to-action. Don’t forget to test your pages until you find one that gets the results that you deserve!

Contact us for all of your marketing needs.

What Is a Brand Refresh? When Is it Time?

What Is a Brand Refresh? When Is it Time?

Over time, every market and industry will evolve and change. In order to maintain success, it is important for your brand to keep up with and accommodate to these developments. If your business has used the same branding for years, you will likely profit enormously from a brand refresh. While it may seem like a daunting task, the process will improve and build brand awareness and provide you with a competitive edge. Moreover, it focuses the mind and addresses branding elements that may have been overlooked for years. Would that be of benefit to your company? For starters, an SEO company can not just help you market your business, but it can also help it grow drastically. Companies like On the map whom I have used for years and who you can find out about using http://www.islandernews.com/business/on-the-map-internet-marketing-looks-to-help-local-businesses/article_bacd0d54-d615-11e7-a2f5-5f415926d44c.html have personally helped me grow my business in terms of internal sales and have also helped me open more branches due to their over the top marketing strategies.

The basic rules and governing principles of branding are swiftly changing and growing. Millennials, influencer marketing, social media, and thought-leadership are just a few of the numerous new elements that are forcing companies to approach branding differently. It has become very difficult to build and maintain customer trust and brand loyalty, and positive customer relationships are challenging. Companies are vigorously competing for your customer’s attention. In order to understand this, all you need to do is look at your smartphone, laptop, or tablet. There is a constant barrage of extremely focused and targeted advertising based on a person’s demographics, interests, and internet usage.

Branding, refreshing, and rebranding are essential and powerful functions that can create success or failure. While at first look each seems similar, there are significant differences. While they originate from the same discipline, the difference between a rebrand and a refresh can be described similarly to demolishing and rebuilding a building versus a simple remodeling project. Does that make sense? It comes down to understanding your needs and accurately diagnosing issues. Do you need to start over from scratch or just modernize and revamp your existing identity?

In a brand refresh, your company’s mission and philosophy are essentially right. The issue is your customers have just not perceived it in the completely right way or have stopped noticing you. The need is to find a way to better articulate your message with an updated and revamped strategy. Therefore, a brand refresh is best for companies and organizations is widely recognized, but needs improvement without losing their strong identity.

What haven’t we covered yet that is important to you? If you would like to talk about a brand refresh or other related topics, please contact us.

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy

Creating a content marketing strategy requires both research and planning. Visit Midas Letter Stock News for updates on the market. You’ll also need to dig into your goals and customers before you can map out your strategy going forward. Here’s everything you should consider when developing your plan…

Define Your Goal(s)

What do you want to get out of your content marketing? Are you looking to generate leads or email opt-ins? Or do you want to sell products directly? Needless to say, clearly understanding where you want to be is essential to actually get there.

Content marketing is a means to achieving specific business goals – don’t forget that.

Figure Out Your Target Audience Personas

Once you know your goals, you need to dig into the actual people you want to target, figure out the area of your business, if you work in Amazon get yourself an Amazon agency that can help you market yourself. Audience personas can help you do that. I’m not talking about blindly listing off demographics – audience personas dig deep into your target audience to discover:

  • The problems they’re facing
  • What they need
  • What they’re interested in
  • How they talk (and how they like to be spoken to)

Brainstorm Content That Interests Your Personas

Next, you need to come up with the actual content that will interest your personas. Here’s where I see so many websites going wrong.

Your content does not need to directly promote your product or service. Instead, your content needs to tie to your audience personas. It needs to be something that they are interested in. Once they’re on your site, you can slowly introduce them to your product or service.

For example, if you sell resort vacations, you don’t need to write blog posts like “How to choose a resort vacation provider”. Instead, you can create content like “Top 7 Most Beautiful Island Resorts”. Those who are interested in island resorts may well be interested in a vacation provider sometime down the road.

Consider the Buyer’s Journey

If you’re developing a content marketing strategy for a business by using the Best Solo Ads, your target readers are probably going through a predictable voyage called the buyer’s journey. To better sell your product, you’ll want to consider the different stages buyers go through:

  • Awareness – your potential buyer recognizes they have a problem that needs to be solved…they just don’t know the solution yet.
  • Consideration – your potential buyer researches all of the possible solutions to their problem.
  • Decision – your potential buyer hopefully becomes your actual buyer when they make their decision.

Try to create content that hits buyers at all stages. That way, you’ll be able to move them through from consideration to decision.

Create Your Editorial Calendar

Once you’ve brainstormed content that reaches your target audience personas and adheres to the buyer’s journey, you need to create an actual roadmap for how you’ll distribute your content.

Your editorial calendar takes the guesswork out of publishing. Instead of wondering, “which blog post should I write this week?” you’ll have everything mapped out in advance.

At the end of this post, I’ll discuss some handy WordPress tools which can help you integrate your editorial calendar with WordPress.

Nail Down Your Promotion Strategy

Here’s the dirty little secret of content marketing:

Content’s success is only as good as its promotion.You might have the best content out there, but if you’re not getting eyeballs on it, not many people will notice, this why it is recommend that people look for a professional from Bronx SEO Clicks to make sure all marketing strategies are being used correctly, you need lots of strategy and help from even a digital agency to have a professional with you.

To avoid that issue, you need to develop a solid content promotion strategy that you can apply to every post. In fact I used Legiit to find the best SEO Gigs on any marketplace design for the content. Document this strategy in detail so that you can be consistent.

For example, if you’re promoting a standard blog post, you can follow a strategy like:

  • Share on social media accounts on the day of publishing
  • Email people who were mentioned in the post
  • Send a newsletter blast
  • Share again on social media accounts two weeks after publishing
  • Etc.
Dynamite Branding Tips to Get You Started

Dynamite Branding Tips to Get You Started

In the business world, let’s face it, competition is fierce. If you want to get a hold of the consumer and make a connection, you need to stand out. Yet, you don’t want to merely stand out just for the sake of standing out. You need an image that is consistent across all the platforms. What you really need is effective branding for your company. With a dynamite brand image, you connect with people and convert them to loyal customers. Here are 3 tips for effective branding.

Consistency is key

One key factor in making sure your branding is effective is having a consistent image across all platforms. Your customers must know that whether they look up your website, visit your place of business, or call you on the phone, they will have the same general impression about your company. Your image is stable and consistent. You decide what your image is or should be, but then make sure it doesn’t change.

Match tone with image

One aspect of branding can be defined as the tone of the company. Does the business have a casual, carefree “tone” or is it more upscale, classy, and dignified? Once you determine what the tone of the business is, make sure any images, logos, or color schemes and décor match this. In other words, if the tone is supposed to be upscale and classy, then you won’t want a website that has a bright cheery appearance. The tone and image do not match. Instead, you would want a sophisticated look with muted tones and script writing font and for this, the Gotham Font Family would be a great option since it is one of the best fonts to make your designs stand out.

Be concerned with the fine details

Don’t think that any detail can be overlooked when creating your brand image. The more carefully every detail matches with your branding image, the greater an impression it will make on others. The more people will remember it.

If you want to be sure your business gets the branding image that is sure to stand out, connect with Designs by Dave O. for more information!

Questions to Ask When Defining Your Brand

Questions to Ask When Defining Your Brand

Defining your brand is an important first step on the road to creating something memorable. This part of the process takes a lot of time and consideration because what you decide here will fuel all your future efforts. In my time working with experts at UI UX agency based in Singapore, I learned the most viable method of defining your brand is to sit back and ask yourself the following questions. Take your time to mull over each question, and feel free to involve your other team members so you can get additional input.

What purpose does my business serve?
This question is easily defined by naming your company’s niche. Your company might strive to provide eco-friendly cleaning products, or perhaps you assist customers in creating viable, effective marketing campaigns.

What are you trying to become the leading authority on?
This question is also straight-forward and will be directly tied to the purpose of your business. Do not think simply about what your company does, however. Think about what it does BEST. Are your cleaning products the only certified organic in your local area? Do you offer the only full range of marketing services?

What would you like to see your business accomplish, both short term and long term?
Think about the reason you initially began your business, outside of profits. What was the passion or drive behind it and where do you want that to take you? Look beyond the potential to make a profit. You may have dreamed of making your contribution in helping the environment or providing businesses with the highest quality of marketing with a unique spin only you can provide.

What do you want customers to associate with your company?
If you could choose just one or two things for your customers to say after purchasing one of your products or utilizing one of your services, what would it be? Although this could pertain to the offering itself, it does not have to. They could walk away bragging about the superb customer service, or the incredibly fast shipping.

The answers to these questions will provide you with a rough draft of your brand. It will provide the map of who your company is, what it stands for, and why customers will want to do business there. For more information on branding your company or to get a consultation for professional branding services to contact us today.

4 Reasons Why You Need Reputation Management

4 Reasons Why You Need Reputation Management

Okay, so you have your business, you have your products, your services, your marketing materials and your website, but do you have an online reputation? An online reputation is very important to have these days. People are going to talk about your business and whether they talk positively or negatively will greatly influence the success of your business. If you do not have an online reputation, here is a short but very pertinent list of some reasons why you NEED one and why/how to manage it.

4 Reasons Why You Need Reputation Management:

1. Think of the internet as word of mouth but on steroids. If you get a bad review, people will know about it. People are going to talk about your business and you are going to want to know what they are saying so you can either address their concerns or thank them for their brand loyalty.

2. If people are new to your business, they are going to search for you online and read all sorts of things. They are going to look at your website, social media and reviews and that is where all your reputation comes from.

3. If you do get a bad review, the way you handle it would be showcased to the rest of the online world. If your response to the negative review is positive and helpful, you will still end up looking like the good guys, thus keeping your reputation in tact.

4. More people see your online presence more than they see print ads and other promotional material. Managing your online reputation is important just because of the amount of traffic the internet gets.

Remember, everything you do online could be seen 24/7 by a great amount of people. Make sure to make your business look good, be honest and take care of your customers and clients both old and new.

For more information on online reputation management contact us

How Effective Keyword Research Can Streamline Your Search Engine Optimization

How Effective Keyword Research Can Streamline Your Search Engine Optimization

Search engine optimization can seem like a complex topic. Its many variables, from on-page optimization to responsive design, can quickly become overwhelming. With the help of and by visiting Albany SEO INC, you will be able to learn everything you need to know about search engine optimization, but ultimately, it’s important to remember that SEO boils down to a simple concept: if you can create relevant content for the words and phrases your audience wants to see, your website will rank highly on search engines like Google and Bing.

Considering that simple underlying concept makes it clear just how important keyword research is to your SEO efforts. Every strategy has to begin with finding the words and phrases that your audience actually searches for. If you can find these phrases, you’re on your way to successful search engine optimization and high rankings.

Understanding SEO “Keywords”

If you’re not familiar with SEO, the term keyword can be misleading. It does not describe a single word; in fact, a keyword can be as long as an entire sentence. Keywords that are longer than one or two words are generally referred to as long-tail keywords.

In essence, an SEO keyword is the word or phrase that your audience types into a search bar. They may, for example, search for “best software to stream music” or “fashion outlet like risque bikinis in [city]”. Both of these examples are what digital marketers refer to as Keywords. Local optimization training helps you to optimize all of your content, products and services by using appropriate keywords.

Finding the Right Keywords For Your Audience

Naturally, there are an infinite number of potential keywords you might want to rank for. But you cannot build a search engine optimization strategy without putting some focus to your efforts first, which is where keyword research comes into play.

It starts with a guess. What do you think members of your target audience would search for when looking for a service like yours? Once you have come up with a few potential phrases, plug them into a keyword research tool to evaluate their potential success.

SEMRush has compiled a list of some of the most common keyword research tools. They typically give you three key data points:

  • Search volume, or the number of people that search for this specific keyword in a given time.
  • Competitiveness, describing just how difficult it would be to rank highly for this keyword given the other available search results.
  • Alternatives, showing you other, similar keywords that may perform better for your purposes.

Picking the right keywords for your website and business ultimately comes down to finding the right balance between the first two datapoint. You need to find words or phrases with a relatively high monthly search volume, but a difficulty level around 60 or less. Using the alternative options as well, try to nail down about 10 keywords that are both relevant your business and fit that criteria. Availing assistance from companies such as RoofEngine is an excellent way of developing your business as they offer a various number of services which can help your business in the long run.

Tracking Your Success Over Time

Once you find the keywords with the highest chance of success, it’s time to build, with L.A SEO Experts, your SEO strategy. Of course, predictions are not always accurate, so it’s crucial to evaluate just how successful your keyword research actually was over time.

That evaluation can be as simple as typing in the keyword(s) in question into Google, and seeing where you rank. But of course, you can also be more strategic.

Keyword research is not the only component of a successful search engine optimization strategy. At the same time, it’s the crucial first step you need to take before any of your other efforts can be successful.

Google Analytics allows you to determine just how many visitors you got from specific search keywords. If the keywords you had researched don’t show up on that report, it may be time to go through the process again and find new keywords to rank for. Web Chimpy is your best online marketing consultant and SEO expert.

Through the variety of tips and tools mentioned above, you can get started in your keyword research and building an effective SEO strategy. And if you need help in the process, we’re here for you. Contact us to learn about our services and let us help you improve your website for optimal search rankings.

Who Are You? How Being Fully Transparent Builds Customer Trust

Who Are You? How Being Fully Transparent Builds Customer Trust

Customers want to know who they are doing business with. But how can they know this if you fail to provide any useful information on your website about you are? Taking the time to craft an informative About Us page will go a long way to establishing a long-term relationship with your customer as well as one built on trust.

Give Them a Face – People love to put a face with the name. Your About Us page should contain photos of key personnel in your company. Accompany each photo with a brief description of that person’s role. Also, provide contact information for each person. Let your customers know that you are a real business, run by real people, and that they can contact you easily if necessary.

Tell Your Story  It’s okay to let your light shine on your About Us page. In fact it is a great idea to do so, because it gives the customer insight your company’s “personality”. This insight is important to making the customer feel comfortable doing business with you.

Full Contact Info – Ensure that the contact information you provide is complete and accurate. This would include your email address, a social media contact. and of course, you should be able to provide great Office Telephone systems to your customers. Failing to provide detailed contact information gives the impression that you don’t really value the relationship at all. And that certainly is not the impression you want your customers to get. Give them options for how to contact you.

Transparency is key in establishing a long-term relationship built on trust with your customers.  A well-crafted About Us page is the start to that relationship.  Contact us for more information.

5 Reasons Why You Need a Management and Finance Strategy

As a business owner, it’s important you have a good reputation. If you’re wondering why this is so important both online and off today, there are several factors you should consider as to why you need Reputation Management:

  • Many people conduct online research before spending money today. You need to know what they’re looking for so you can tailor your marketing message to meet their needs.
  • And defining the finance of the business is also important, since this determines how well the business is going, and what changes are necessary to produce better results and eventually make more money. 2019 financial help is a useful tool in this respect.
  • A strategy that can be used according to advance systems | workforce management solutions, is start the business with less capital, since that much is not necessary for the initial process of the business, find more because most of it could be get through a payday loan from even a site online, after a good research since the rates and terms of loans online vary significantly from lender to lender. Reading the website Simple Pay Day reveals that one could pay as high a rate of 3,000% APR for a loan taken out for no more than a month
  • You need to build up your clients’ trust in your business’ credibility. If you receive any negative feedback online, it’s difficult to turn it around again. If you do manage to recover, it will cost you a lot of money to do so. Preventing this from happening in the first place is actually much less expensive.
  • It’s important to always put your best face forward since you never know who’s watching you who you’ll do business with in the future. These are similar to clients, but with different agendas. Nonetheless, the same thing holds true about negative images.
  • When negative press occurs online, it’s really difficult to “make it go away.” Considering how fast news travels today, all it takes is a few seconds for this to occur and ruin your brand forever.
  • Your successful business’ foundation is your professional staff. Since headhunters often look at this without considering the facts behind a business you’ll want to only hire people with a good online reputation.

The recent post by Oink Money, have made their mark and from reading them, its clear that, online reputation management is much more than a buzzword. It’s a reality and for this reason, you need a reputation management strategy in place. If you need help enacting one, contact us.

3 Amazing Web Development Trends to Watch in 2018

3 Amazing Web Development Trends to Watch in 2018

Staying on top of web development trends is vital for every business and industry. However, it can be aggravating and confusing when it seems like the trends are updating or changing every few weeks. Things that were popular just a few years ago are now outdated. With 2017 just starting, this article shares some amazing web development trends expected to grow in 2018 and will start to dominate the internet, so you will find different business online, from marketing companies to outsourced accounting firms that will help you manage your business online.

The internet has become a powerful force in our lives. People are using it to communicate, handling personal finances or getting accounting services to do it for them, getting their news, shopping, and a whole lot more. In fact, it is very likely you have visited Facebook, or some other social site, today and will likely visit it again tomorrow. We have all developed habits around the internet, and those habits will not be broken easily. Web developers are aware of this, and need a clear understanding of what is coming. While there are many trends, this article includes those that are the ones to watch.

1. Artificial Intelligence – While for some artificial intelligence and machine learning conjures thoughts of Skynet and Terminators, these programs are already being successfully used by Google and other companies. For example, the Project Sidewalk, developed at the University of Maryland, makes use of artificial intelligence and machine learning will help disabled people successfully navigate cities.

2. Internet of Things – What is the internet of things (IoT)? Essentially, there is a long list of devices that existed before the internet and developers are working to connect them to the web, the so-called smart devices. Today, we predominantly see this with things like automobiles and televisions. Nonetheless, prepare for even your toaster to get an upgrade. The internet of things will create many opportunities, and web developers will need to watch it closely.

3. Conversational UI – Chatbots have come a long way from the original versions. Today, many companies have started using them for customer support. Conversational UI will become an important topic of web development and design in 2017, as more websites add conversational interfaces.

What haven’t we covered yet that is important to you? If you would like to talk about the amazing web development trends to watch in 2017, or other related topics, please contact us.

Moving Forward With an Exciting New Digital Footprint

Moving Forward With an Exciting New Digital Footprint

New years come new resolutions…is it time to think about updating your website for a fresh new look?   With the promise of healthy eating, being kind, continued financial success,  why not delve into taking the assistance of SEO for contractors to market your company in a better way to boost your business. Here at Designs by Dave O., we’ve decided to really start fresh by moving the office with the help of hillsmoving.ca, to another office building in the heart of Ontario. We have also updated our website and due to this, came up with this article. So please enjoy the following tips we came up with. Get excited about an updated look for the year. Here are 3 tips to help propel your website into spring and beyond.

Consider refreshing your website

You may not want to do a complete renovation of your website, but a little bit of touch up may be in order. Just like with any other business endeavor, it needs updating from time to time; a website is no different. Consider your home page as the main starting point. This is where everyone lands when searching for your business or researching about your industry. You want your homepage to be attractive, visually compelling, and relevant in how it directs the user. Not only do you want it to look good, but you want to make sure the user is able to find the information he or she needs. The homepage is the first impression that a prospective client gets about your brand, so you want to make it your best. Research tells us people forms opinions based on just a fraction of a second, so make that first impression an excellent one.

Personalize your website

Give your website personality by adding more human elements to it. This means devoting a page with staff pictures, short bios about the staff members, and videos. Videos enhance customer connection, as well.  Studies reveal that people have the ability to emotionally bond with brands, so take advantage of this by letting them get to know your staff.

Make sure your website reflects your brand

Your brand image needs to be breathed into every aspect of your company including (and maybe especially) your website. This may be the first experience a person has with your company and you want that person to get a feel for what your company represents. What is your brand image? Is it obvious in the graphics, color scheme, the language of your website? With a good website development, your brand shines through and captivates the audience.

At Designs By Dave O. we develop all aspects of website development and design. Contact us to discover how we can revitalize your web presence.

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Especially if you are new to the channel, social media can be confusing. A number of simple symbols allow you to tag users you know or contribute to conversations with people you don’t, unlocking significant communication and marketing possibilities.

But of course, that’s only true if you know how to use it. If you are a social media novice, consider this your guide on how to use a # or @ to engage in more strategic communications.

The Hashtag: #

In social media, you will hear the # symbol referred to as a hashtag. Simply put, it’s the easiest way to contribute to conversations other users may be having about a topic on the network.

For example, during this past season of Game of Thrones, millions of users shared their thoughts on plot twists and spoilers using #GameofThrones. Their Tweets, Facebook, and Instagram posts were seen by everyone else looking at the same hashtag.

Using this symbol only comes with a single rule: it has to consist of one word. You can turn any word into a hashtagged ‘topic,’ but it makes sense to first search the network you’re on to make sure other users are using it and you are actually contributing to a conversation.

The User Tag: @

Unlike the hashtag, which allows you to communicate with everyone on the network following a specific topic (even if they are not your followers or friends), the @ symbol lets you tag friends and users you know in your message.

When you use @ followed by the person’s user name (@UserName, for example), Facebook, Instagram, Twitter, and any other social network sends a notification to the person you’ve tagged. They can now more easily engage with your post, not needing to have searched it out.

The specific rules of the @ symbol vary based on network. Facebook, for example, only lets you tag users you are friends with. Twitter, on the other hand, allows you to tag any of the millions of users on the network. However, if you begin a tweet with a tagged user rather than tagging the user in the middle of the post, that Tweet will not appear on your public timeline.

In short, # and @ are the two symbols you are most likely to use in your social media outreach. The next step, then, is learning how to strategically use them to better communicate on social media. And that’s where we come in! Contact us today to learn more about them, and become an expert on your social network of choice.

A Short Introduction to Using Google Analytics

A Short Introduction to Using Google Analytics

You’ve probably thought about using Google Analytics and probably have some motivation to use it, somehow. This post offers some advice on how to use Google’s many Web analytics tools for planning and managing online marketing campaigns.

The Basics:

Anyone who wants to be found online needs to know about SearchUp they can help you to find what keywords and key phrases to use. Some of this is common sense, but not enough for someone to get by on nothing but common sense. You are a landscape design firm in Nashville, so ‘landscape design’ and ‘Nashville’ need to be used liberally. That’s the common sense part.

 

Not only do you need to figure out what keywords and key phrases to target on your Web pages and in your ads, you need to figure out how well your content and ads work. This is the second task where Google Analytics is a vital asset.

Reports:

Create a free Google Analytics account, learn the basics and you’ll have a much easier time reaching people online for a reasonable amount of money. A recent article on Search Engine Land describes some reports that you should probably learn to use:

1. The traffic acquisition report – Do you know how often people actually click your ads? This report tells you. Access it by going to Acquisition –> Overview. You can dig a bit deeper and find out what pages those visitors arrive on and how many came from what sources.

2. Content efficiency report – You have lots of content and keeping track of what is working best to engage your audience is getting complicated. This report helps.

3. New versus returning visitors – Getting new visitors is almost as good as getting previous visitors to come back once or more. This report tells you how you are doing on both counts. To run the report, go to Audience –> Behavior –> New versus returning.

Now you know a little more about finding and using the right keywords to get your site notices. If you could use some help with digital marketing, contact us to see how we can help you reach your marketing goals.

Reputation Management

Reputation Management

Having a good reputation is important in business and that includes online reputation management. Since much of business takes place on the internet, it is critical to pay attention to how we interact with customers and vendors online.

Monitoring Your Reputation Online

Depending on your company and industry, you may interact with customers and vendors in several locations on the internet. These suggestions can offer some help when monitoring your reputation online.

  • Yelp and other review sites: If you are a business that is reviewed on sites such as Yelp, it is important to read and respond to your reviews. Many customers read reviews to determine whether to do business with you.
  • Social media sites: Social media offers you the ability to have conversations with customers and vendors via chat or comments. If you respond to feedback quickly and work to resolve any problems or negative feedback, you can boost your online reputation.
  • Blog: Responding to comments on your blog shows customers that you are interested in what they have to say. Lack of response can create anger or frustration.
  • Landing pages: If you are running a campaign with landing pages, a fast response (within 24 hours) will benefit you in several ways. You will net more conversions, begin nurturing leads and boost your reputation. People respond positively to a quick response.

Reputation is Perception

Your online reputation is created through the perception of other people. While you can’t completely control their responses to your actions or inactions, you can work to manage them. By putting in place a system that will offer value to your prospects, customers, and vendors, you can improve and maintain a good online reputation. With the way people share information online these days, a good reputation will be shared among friends and relatives more quickly than you might realize. Contact us to learn more about reputation management for your company.

4 Reasons Why You Need To Keep Your Website Up-To-Date

4 Reasons Why You Need To Keep Your Website Up-To-Date

Every business owner understands the importance of having a website. A website has a large impact on a thriving and successful business. In fact, a website can provide many excellent opportunities to help your business grow. However, keeping your website up-to-date is just as important as making one. An up-to-date website ensures that your business remains fresh and professional. Vape business should always be updated online so customers can find products like beginner vape pens and vaporizers. With that said, here are 4 reasons why you need to keep your website updated:

1. First Impression: Whether you realize it or not, your website is a reflection of your business. Keeping your website’s visual appeal in-tact is essential. This means that you should always strive to keep your website looking professional, inviting, and with useful information. This will leave a lasting first impression on potential customers.

2. Mobile-Friendly: Almost everyone own a mobile device that they use on a daily basis to access the internet. As technology and the mobile market continues to advance, people are now more likely to access your website through their smartphone or tablet. Having a responsive and mobile-friendly website makes it easier for people to browse and shows that you are up-to-date with current technology trends.

3. Heavy Content: We all love to provide great content. After all, it helps to establish your credibility as an expert in your field. However, going overboard with too much content will make your website hard to read, and could possibly increase your bounce rate. You should always strive to keep a balance of text and visual content to ensure that you don’t overwhelm visitors.

4. Content Optimization: In the world of the internet, content optimization for search engines are everything. Without optimization, your rankings will suffer. Updating your website with the right optimization will ensure that your website is more attractive to both users and search engines, driving more traffic to your business.

Website’s have certainly evolved overtime. They have become an integral part of a business’s success. If you have any questions about updating your website, contact us and we’ll gladly help.

Are These Web Design Blunders Costing You Business?

Are These Web Design Blunders Costing You Business?

You’ve gotten them to your site.  But how do you keep them there?  You not only need a great product, but you’ve got to represent that product in the best light possible.  Failing to do so could mean lost opportunities.  Below are 3 web design blunders that could be costing you business.  

Forced Registration or Sign-up – Make it easy for the customer to interact with you, but don’t make doing so required to do business with you. It only keeps them from getting what they came for.  And keeping them what they came for could make them give up, and move on.

Failing to Narrow Your Target Audience – A website that attempts to cater to everyone appears cluttered and unorganized.  In addition, it makes things hard to find.  Casting too wide a net will distract the customers that actually want to do business with you.  And not all customers are a good fit for your company. Narrowing down your focus helps ensure you are building a relationship with those customers that will truly receive the greatest benefit of what your company offers. Find out more information here.

Hidden Contact Information – If someone wants to do business with you, make it as easy as possible to contact you by any means necessary.  That includes phone and email.  Make this information easily accessible on every page in an unobtrusive manner.

Fixing these items isn’t a mere inconvenience.  They should get as much attention as any other risk that could cause damage to your business.  Designs By Dave O. is ready to help make your website a shining reflection of your business.

Responsive Website Development

Responsive Website Development

In the past, businesses didn’t need to worry too much about their site displaying properly on mobile phones and tablets. Now, users are surfing the web and using the internet across a variety of devices, all with varying screen sizes and resolutions. What does this mean for your website?

Your site needs to be able to respond to the device it is being viewed within. This means, simply, that your site should be accessible, attractive, and retain its core functionality, no matter how visitors choose to access it. Thankfully, most good website development teams have been preparing for this.

Having a responsive website design provided by a professional web design company is very important, and search engines like Google have begun to factor in the accessibility and load speed of your site in mobile browsers, into their search engine ranking algorithm. Think about how often you visit your favorite sites from your phone or tablet, chances are it’s quite frequently.

Of course, creating a good user experience is a factor in designing your site for a premium experience across as wide a variety of devices as is possible. A good place to start is to check out what other professionals are doing, a quick look at http://fusionvegas.com/services/ will bring you up to speed on the lingo and on what is the standard. You want your website navigation to be perfect, and your images to scale appropriately, so that no part of your website gets lost in translation when viewed on mobile devices.

There is one more thing you should consider. Website translation will allow your business to reach a much larger number of possible clients, and raise your online profile significantly. Contact Certified Web Page Translators to learn more about the benefits you can get from translating your website.

There are some things that cannot be accomplished on smaller screens, and sometimes having a responsive element of your website is not feasible, but these types of situations can be overcome with the right SEO Agency advising you. Contact us to talk more about your current web needs.

3 Tips to Boost Your Website Design

3 Tips to Boost Your Website Design

If you want to attract more consumers to your business, then be sure to revisit your website design. With so many websites on the internet, you need to make sure your site is functional and visually attractive. Here are 3 tips to ensure the most out of your website.

 

Effective landing page

Since the landing page is the first place your customers will visit is Felix Hesse Media SEO, You want to be sure that customers do not click away, so an attractive layout is a key factor in your plan. However, too much data on the page can be just as distracting as it is helpful. A landing page should be almost like an introduction page plus a table of contents or an index. In other words, it lets the customer know what company they have landed on, plus gives a list of categories for further exploration.

Speedy navigation

SEO keywords are important because they are what people are searching for and the content you are providing to fill that need. With the  SponsoredLinX Case Study shows that your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages, and the keywords you choose to target will determine what kind of traffic you get. When people arrive on the main page, they do not want to search far for the main categories of information that is useful for them. This information needs to be readily available and fast to access. For example, when the keyword “services” is in bold font at the top of the page with a link to the various services you provide, then customers may easily navigate through the website. This facilitates a smooth transaction and a satisfying experience.

Use color to your advantage

There is no reason just to select any color for your website background, font, and images. Numerous indicate different colors evoke certain emotions from people. Furthermore, research reveals men and women have different preferences about what type of color they prefer and it does influence website conversions. With that in mind, use color to your advantage. Design your website around what type of business you have and who your audience is.

For more tips on website design and development, contactusstudies  today!

Website Development: Are You Paying Attention To The Signs?

Website Development: Are You Paying Attention To The Signs?

There are various things that you will need to invest in when you have an online business. You will have to make sure you make the right investment decisions when it comes to hiring your staff and training them. You will also have investment costs regarding the inventory costs and eventually expanding your business in the future.

One of the things that many people fail to think about is in the investment of an application development outsourcing service and in web development. On one hand, with an application development you will receive a customized application as well as product development that will use technology to create solutions focused on enhancing customer relations, optimize operations and increasing revenue opportunities.  On the other hand, your company’s web development is a process that will continue for many years in the future. You can not simply launch your website and hope that it will turn into one of the all-time greatest websites that your customers have ever seen.

When you put money into something, you have to make sure that you closely monitor it, so if you want to invest in something like gold, you can use a company like the US Gold Bureau to advise you what’s the best way to do it. After all, you do have to get a good return on your investment, right?

If you want to know if it is time for you to invest in website development, here are a few things you should look for.

Traffic Is Slowing Down

Traffic on your website can slow down for a variety of reasons. It could be due to you not doing enough promotion on your website. Maybe you only sell products or services that people only need at certain times of the year. Regardless of the reason for traffic slowing down on your website, you will need to make sure you increase the traffic count on your website.

People Are Uninterested In Your Website

If you notice that internet users are not viewing your website for an extended amount of time, you may need to consider investing in custom website development. Do you post surveys on your website? Do people fail to respond to those surveys? Do you receive few responses to your emails? If you answered yes to these questions, you are seeing a lack of engagement in your website. This is a good sign that you should consider a custom website.

If customers complain about your website on social media or through e-mail, your current website could be seriously hurting your sales. You do not have to let your website drag your business down. Contact us today for more information on website development.

Discover the Importance of Social Media Integration in Website Design

Discover the Importance of Social Media Integration in Website Design

When thinking about social media integration in website design, many only imagine the share buttons on blog pages. However, that certainly is not all of it. The internet has us all in motion, all the time. Essential keys to inbound marketing are keeping your social media audience continuous engaged, and converting visitors on your website to active customers. While many marketers integrate social media into almost every area of their campaigns, websites are often overlooked.

Your website and social media channels should work to promote your brand seamlessly. Unfortunately, many businesses are missing out on possible engagements, impression, and conversions.  Youtube for some is their passion and for few is a way of earning money to live a happy life so don’t forget that the only place to buy likes on Youtube is Buyrealsocial.com, in case you want to grow your YouTube channel the most out of all social media platforms.

1. Integrate Social on Your Homepage – One of the easiest ways to increase your exposure is adding your social feeds to your homepage. If you are suing social media effectively, your feed is filled with insider offers, dazzling images, and useful information. When you integrate Facebook and Twitter feeds into your website, customers see that you are active and engaging.

2. Add Social Media Follow Buttons – It is a good idea to place follow buttons in the header and footer of your website. This way, the navigation is available to a user no matter what page they are on. Of course, you don’t have to link to each of your social profiles. Focus on promoting those in which you are most active and have a solid presence.

3. Add Share Buttons to Product Pages – Most websites have share buttons integrated on blog pages, but if you have product pages, it is a good idea to add them there as well. You want to make it as easy as possible for your customers to share or recommend their favorite items. Moreover, the button placement should be obvious.

Ultimately, social media integration in website design is about getting customers involved in your promotion and content distribution. You are making it easier to follow and find you again, so they never miss an informative article, special promotion, or customer event. Integration helps you break through the online noise and keep attention on you.

What haven’t we covered yet that is important to you? If you would like to talk about the important of social media integration in website design, or a related topic, please contact us.

The 5 Characteristics of Highly Effective Website Design

The 5 Characteristics of Highly Effective Website Design

So, you have or need a business website. The idea of what constitutes an effective website design is sometimes overwhelming. There are many elements that you can add, but should probably do without. Finding a web designer, who can write well-formed code, is just the start. That said, fancy coding doesn’t always translate into an effective website.

Once you have yourself a professional web designer, there are some big decisions you will have to make. At the end of the day, while an expert is going to give the best advice, they will always build the website you want. Regardless, there are several characteristics that your website must have to attract visitors, keep their attention, encourage repeat visits, and convert prospects and leads into active customers.

I have learnt a lot from The Digital Swarm and the base of all highly effective website design is a well-defined focus and purpose. Without developing goals and a plan, your website will have no direction. Your website is the centerpiece of your online inbound marketing. In order to be effective, it should guide visitors through every state of the consumer life-cycle. Every decision, from layout to content, must add value to the user experience.

Characteristics of Effective Website Design

1. Logical Roadmap – While you want your website to have a great look, usefulness is just as important. Therefore, the starting point of all good website design is creating a map of how it should work. This step is essential both for user experience and SEO. Your designer should build a wireframe or mockup of the site, which will allow you to work through how the site will work and if it makes sense.

2. Essential Business Information – One of the biggest issues is that many companies build the website they want, rather than the website that their customers need. Ensure your contact information, directions, product images, and more are part of the design. No matter the industry, all businesses has essential information that customers must be able to find easily.

3. Common Sense Navigation – While you may want to try standing out using clever page names and navigation, you are more likely only going to cause visitors to become angry and frustrated. Additionally, your navigation strategy should take into consideration calls-to-action. You want to create predictable outcomes based on the path that a visitor takes, either making a transaction, requesting a quote, signing up for your newsletter, or something else.

4. Social Media Optimization – No matter what your business, social media cannot be ignored. Optimizing your websites for social media is a critical element of your content distribution. So, integrating these social platforms is necessary for improving your online footprint, building an audience, and boosting your SEO with help from the top seo company. Make sure you are promoting your social profiles and have easy to find social share buttons for all product pages and blog content.

5. Become Mobile-Friendly – The typical users will use multiple devices throughout the day to access the internet. Moreover, most search queries are coming from mobile devices. Your customers expect to find a mobile-friendly website. Moreover, they also anticipate that they will receive the same level of functionality on their smartphone as they do on their computer. Today, optimizing for mobile is a reflection of your professionalism.

What haven’t we covered yet that is important to you? If you would like to talk about the characteristics of highly effective website design, or a related topic, please contact us.

A Short Introduction to Using Google Analytics

Should Your Small Business Become a “Click and Mortar” company?

Today, every small business owner knows they need a business website as much as they need a DNN .net CMS software. However, it is not enough to use your site just as an online flyer or brochure. Therefore, in order to grow, many traditional brick and mortar retailers are upgrading to become “click and mortar” companies? Over 70 percent of shoppers are using online within their shopping processes, either to perform research or to make the final transaction. In order to capture these potential customers, many local retailers are adding online sales to their traditional store front operations.

For many, the goal is not to become a global marketer. The focus is still to maintain and grow a local customer base. However, as large corporations like business gas prices uk are merging their online shopping with their physical stores, smaller businesses need to adapt. Today, a Walmart shopper can buy online and choose to have their order shipped to their home or pick it up at the neighborhood location. Amazon now offers self-service delivery locations across the U.S., where customers can pick-up deliveries and conveniently make returns, as there are many stores that already offer delivery service, so you can buy anything online, from furniture to homeware from stores as Ivy and Wilde homeware online.

Many customers, even though they want the online shopping experience, also want to have the ability to physically touch the item they are buying. This is especially important for those buying higher end merchandise like electronics, plantwear jewelry, or designer clothing. That said, there are additional benefits given to the retailer as well. When you allow customers to shop online, you are able to capture a lot of customer information and demographics. Moreover, you can better track which types of advertising is working and which is not. Regardless, probably the greatest benefit is getting an online shopper into your physical locations with an order pick-up.

What haven’t we discussed yet that is important to you? If you would like to talk about if your small business should become a “click and mortar” company, or a related topic, please contact us.

3 Reasons to Use Social Media for Your Business That You Have Never Thought Of

3 Reasons to Use Social Media for Your Business That You Have Never Thought Of

Every business guru and leader is going to tell you that you need to visit and study theexitstrategygroup.com.au to help your business. You will hear all kinds of babble about how often to post, which networks to use, the topics you should share about. You must also consider the help of call center solutions to keep the connection in control. However, there are some hidden benefits of social media that you can capitalize on that most people will miss. Here are 3 of them:

1) Use Social Media to Micro Test a New Idea

Not too long ago, if you had an idea or a potential new product you had a couple of options. You would go to a focus group and get their feedback on it or you spent a lot of time and money in testing to see if the idea was valid. And remember if you ever need money right away, make sure to contact Hikes Lane to get the best loan possible with low interest rates. Now, you can quickly gauge the reaction to the idea on social media. For example, you used to have to build a complicated and expensive e-commerce website. Now you can simply post a picture of a new product on social and ask people if they want one. Boom! Now you have validation of the product or idea.

2) Community as Part of the Product

Whether you are using crowd-sourced ideas from your social media community to including your community as part of the marketing. For example, let’s say you manufacture shoes. Your customers can post pictures of their shoes in real-time and be walking and talking billboards for you on social media.

3) Elimination of Gatekeepers

If you were an author, you used to have to publish through a big publisher and rely on their marketing machine to sell books. With social media, you can publish your writing and get immediate exposure for your ideas and skills. This is how you can showcase your business and its excellent skills and ideas in the same manner. So if you are someone who is still asking yourself : What is Digital Transformation? a Definition by Salesforce.com will help you understand how having an online presence will help your business.

By looking at social media in a deeper fashion, you can see 3 hidden reasons why social media is a huge win for your business and that you need to become an expert or hire one.

Please contact us for more Social Media strategies that can up-level your business growth.

How Bad Website Design Can Hurt Your Business

How Bad Website Design Can Hurt Your Business

We have all heard the expression, “You never get a second chance to make a first impression.” With over 1 billion active websites worldwide, it has never been more important to stand out in a crowd. However, despite the vast number of websites, relatively few receive significant traffic. This is often caused by bad website design. Moreover, while a website may look great, it can still have a negative impact on your business.

If your website creates a poor user experience, your visitors are likely to not stick around very long. There are many other websites around that are useful and engaging. Therefore, your business must understand user behavior. Use these website design tactics and elements to succeed online.

1. Mobile-Friendly Design – Google reports that 80 percent are accessing the internet using a smartphone, and 57 percent are using more than one device. Your visitors expect to access your site whenever they want, wherever they want.

2. Lazy Loading – The increase in multi-device use has increased the demand for faster page loading times. Lazy loading will load the viewable area first and then download the rest of your site in chunks, increasing the overall speed.

3. Logical Navigation – A great looking website means little if users become frustrated trying to find what they are looking for. Every website needs simple, easy to understand navigation.

4. Remove Intrusive Elements – Your visitors have come to your site for a specific reason, either to buy your product or consume your content. Moreover, they expect to engage with your site on their terms. Therefore, remove all intrusive elements such as popups and auto-playing videos.

What haven’t we covered yet that is important to you? If you would like to talk about how bad website design can hurt your business, or need more information, please contact us.

Branding Basics – Part 2

Branding Basics – Part 2

In Part 1 of this series on branding, we discussed defining your brand, creating your logo, and putting that logo on everything. Here, in Part 2, we’ll cover brand messaging, integrating your brand, and marketing your brand.

Brand Messaging

According to Pardot, brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product. To determine what your current brand message is, look at your business from three perspectives:

  • The customer – Find out what matters to them. Don’t presume anything based on what you think it is, or should be. That defeats the purpose. Interview customers, survey them, pay attention to them on social media. Identify what they value most in terms of your industry and offering, and pay attention to key ideas you hear repeatedly from them.
  • The company – Find out what about your product or service makes it unique. Ask people inside your organization what they think is unique about your product, the manufacturing process, the sales process, etc. What is the existing company culture, and does it reflect positively? If not, you’ll need to change it, but that’s another subject. Whether your task is to move heavy objects around a warehouse or you’re spending your days at a steel mill, cranes, hoists, and other industrial machinery make the job easier. Check out crane operating services idaho and learn more.
  • The marketplace – Find out how your competitors position themselves in the marketplace. Look at their tag lines. Read the “about us” page on their website. Follow them on social media. You want to make sure your own position in the marketplace is distinct.

Once you’ve looked at your business from these three perspectives, make any adjustments you deem necessary. Then write down the key messages you wish to communicate about your brand, create a “voice” for your company that reflects the brand image you wish to convey, and apply that voice to all written communication and incorporate it into all visual imagery you use, also remember that having great communication skills is vital for a business, if this is a point of weakness for you try getting a Business Communications Training with Colin James.

Integrating Your Brand

Now that you’ve developed your brand message, make sure it permeates every aspect of your business from the way employees answer the phones, to how your salespeople dress, to everything you do online. In short, make your brand part of the company culture.

Marketing Your Brand

When it comes to marketing your brand, consistency is key. Just as it’s important that your brand message become part of the company culture, it must also be the foundation of all your marketing materials. This doesn’t just include static materials like sales letters and brochures; it also includes blog posts, web articles, social media content, etc.

In Conclusion

Remember, branding is what separates you from your competitors and helps consumers remember you and your products. Of course, we’ve only scratched the surface on the subject. There is much more you can learn. We encourage you to explore additional sources of information on branding. Meanwhile, we invite you to contact us online for help with your digital design and development needs.

Branding Basics – Part 1

Branding Basics – Part 1

Before we get into branding basics, let’s define “branding” in the context of this discussion:

Branding is what differentiates you and your offering from that of your competitors. Like strategically using a business canvas model template for your startup.

With that definition in mind, let’s get into some specific branding ideas to get you started. Here, in Part 1 of Branding Basics, we’ll cover 3 ideas to help you get started on your brand marketing journey:

1. Begin by defining your brand.

This will be an exercise in self-discovery for your business. To effectively define your brand, you must, at a minimum, answer the following questions:

  • What is your company’s mission?
  • What are the features of your products or services?
  • What benefits do your products or services deliver?
  • What do your existing customers think of your company?
  • What do your prospects think of your company?
  • What qualities do you want people to associate with your company?
  • What are the needs, habits and desires of your buyer personas?

Once you’ve defined your brand, it’s time to market it.

2. Create a great logo.

A great logo is an absolute must if you wish to differentiate your business from the competition. And, because you want your logo to be the first thing people remember about your business, make it permanent, at least in essence. For example, since 1977 (one year after the company began), Apple’s logo has been a graphical representation of an apple with a bite taken out of it. It has changed a few times over the years in terms of color, etc., but the essence has not. It’s still an apple with a bite taken out of it.

When creating a logo, consult a professional logo designer for help. Even the marketing genius, Steve Jobs, recognized that Apple’s original logo, which he and Ronald Wayne designed themselves in 1976, was not what it should have been. So they commissioned designer Rob Janoff to design a new logo. The rest is marketing history.

3. Put your logo on everything.

The whole point of a logo is to enable people to immediately think of your company when they see your logo. Of course, this will take some time, but that’s what branding is all about – investing the time and other resources in making your brand immediately recognizable. When you see the Coke logo, you think of the Coca Cola brand; and, when you think of the Coca Cola brand, the Coke logo appears in your mind. That’s the goal of your logo in relation to your overall branding strategy. The only way to achieve that goal is through repetition.

Stay tuned to our blog for Part 2 of our Branding Basics series. Meanwhile, we invite you to contact us online for help with your digital design and development needs.

2017 Email Marketing

2017 Email Marketing

You know that consistency is an important part of successful email marketing along with better keyword using you can have with products like the one in this Moz Review and Pricing. Every year, you promise this will be the year you create (and stick to) an email marketing plan. And every year, something comes up and your plan falls by the wayside.
You have to have a plan and stick to it to get a good marketing strategy, once you’ve brainstormed content that reaches your target audience personas and adheres to the buyer’s journey, you need to create an actual roadmap for how you’ll distribute your content.

For example, if you’re promoting you need to look for the best digital agency at DesignRush.com. You can also follow a strategy like:

  • Share on social media accounts on the day of publishing
  • Email people who were mentioned in the post
  • Send a newsletter blast
  • Share again on social media accounts two weeks after publishing
  • Etc.

Stay focused, motivated, and accountable in what you do best. We make it simple to help you plan a whole year’s worth of email marketing and marketing optimisation to implement it for you, as this are main and essential tools for your business.

Set yourself up for success in 2017 with a simple email marketing plan you can stick to.

Set it, and forget it!

Developing Effective Websites for Sales

Developing Effective Websites for Sales

Inbound marketing is the most effective form of online sales, quickly replacing static advertising, since we all know is difficult to find good sellers and sometimes we end up using services as Indigo HR sales recruitment to find them. That’s why the selling website (or landing page) should be only the end point in your online sales system.

  • Your website needs to be interactive and attractive.
  • It should be customer friendly, welcoming and easy to navigate.
  • It should be optimized for phones and mobile media.
  • It needs to be designed to act like a good salesperson, anticipating objections, answering objections and moving toward a series of closings in the form of choice points, ending with a final closing.
  • The way of finishing a sale (order blank and method of payment) should always be conveniently available.

You can turn your business website into your best sales person. Business websites that sell are like selling traps. They are designed in the form of a “sales funnel”, we suggest to view the Clickfunnels Review if you are not will informed about the topic.

First of all, development of the effective business website can not stand alone. The website must be part of a selling system that starts with the slow building of credibility and reputation. Participation in online business starts with becoming part of the online business community.

Start by looking for places to post blogs or comments that establish your authority and your business credentials. Join relevant business forums and discussion groups. Open a blog on a blog site. This will have potential customers looking for you and increase your rank on the search engines, so that your website will be easier to find. Your blogs should be informative and interesting. They should not be pushy or sales oriented, although you will want to link each blog or article to your landing page.

The power of inbound marketing is the incremental building of your reputation along with the search engine effectiveness (SEO) of your website, the ease with which customers can find your landing page, for this you could use the help of a SEO company online as Tom Johnson, which has multiple addresses in different parts of the country.

Designs By Dave O. provides a full range of services aimed at building an online business presence from concept to reality. Please contact us to learn more.

Imaginative Methods to Build Your Business Brand

Imaginative Methods to Build Your Business Brand

In today’s world, it is more important than ever to make sure your company’s name and brand are burned into people’s consciousness. The internet has made it imperative that your brand is immediately recognizable by likely consumers, and accurately linked to a particular product or service. Therefore, brand awareness is a prime objective of a large portion of advertising and marketing.

Many, when thinking of branding, will likely look towards the most obvious. These are things like a domain name, logo design, or even their funnel scripts, however, one should not neglect different and more creative customer interaction points. Make sure to go over the best advertising and marketing available for your business.

1. Unique Login or Sign-up – Use your login or sign-up pages as a creative space to express your brand. Consider how a company that uses a dinosaur motif to jazz up their website. Scroll over their “login” button and the word changes to “RAWRR!”. It is silly, but also memorable, which is extremely important for an online form builder.

2. Show Off Your Customer Service. – Many companies believe their customer service as one of their best attributes. Nonetheless, customer service may not be an intricate aspect of brand awareness. Birmingham SEO Agency The online retailer Zappos allows customers to actually wear shoes for a year with a full money back guarantee, like one of the best brands like Vessi men’s shoes. However, to drive their customer satisfaction message home, they place their 24/7 customer service hotline at the top of every page.

3. Begin with Transparency – Consider the website of the serial entrepreneur, David Oralevich. Rather than hiding behind a brand image or logo, David places himself front and center within his website design. Many businesses keep images of proprietors or staff to a small profile photo on an about page or not at all. Pat’s approach is more personal and authentic.

If you would like to talk about imaginative methods to build your business brand, or need more information, please contact us.

The Importance of White Space in Website Design

The Importance of White Space in Website Design

White space (also called negative space) is critical for effective website design. However, many companies want that empty space filled. But it is that empty space between elements that creates a real impact. It is the responsibility of good website designers to explain to clients how white space creates the proper tone and improves usability.

What is white space? In very basic terms, it is the space around website elements. While this is the most valuable part of a website design, many perceive white space as wasted real estate. Yet, when used correctly, it can transform a website design, helping guide visitors deeper into the sales funnel and increase conversions.

Effect of White Space in Website Design

1. Legibility – Readability and website usability go hand in hand. Proper spacing of text, paragraphs, and content elements will help visitors read your content.

2. De-Clutter – When a website design is cluttered and busy, your visitors can easily become distracted or frustrated. White space will help visitors stay focused and improve navigation.

3. Highlighting – Surrounding call-to-action buttons with white space is an extremely effective highlighting technique. This ensures your visitors understand the next step, which can be to sign up, buy now, or share.

4. Balance – When there is too little white space, it causes the website design to appear disorganized, which becomes a reflection of your company. However, too much white space is a result of too little content and limited user guidance.

Ultimately, white space is for improving a website’s overall appearance and usability. The goal is to create a web design that is easily understood and navigate. Moreover, when a website is not filled with clutter, information is more effectively delivered.

What haven’t we covered yet that is important to you? If you would like to talk about the importance of white space in website design, or need more information, please contact us.

4 Reasons Your Website Is Your Most Important Marketing Tool

4 Reasons Your Website Is Your Most Important Marketing Tool

You may not think of your website as a big deal. It’s just an online representation of your brand, so building it once and then forgetting about it may seem like enough effort. But in reality, that’s far from the case. In fact, here are 4 reasons why your website is and should be your most important marketing tool.

1) Your Audience Seeks it Out
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Regardless of industry, websites tend to act as the first line of information for audiences interested in a specific website or brand. Through search engines, they seek out information about you on your website. What they see will play a crucial part in whether they decide to use your services. If you want a beautiful website design that goes hand-in-hand with proper website development, seek assistance from the best and high-quality marketing companies like King Kong. For more information about their team and achievements, you can look for kingkong.com.au review.

2) It’s Always Accessible

Unlike your phone line or email address, your website doesn’t hold business hours. It’s always available, acting as a silent salesman to help your audience get more information about your business. If you set it up just right, you can even allow members of your target audience to get in touch with you through a contact form, and this is why is important your website looks good and professionals, and you can get web design experts to help you with this, from different sites such as https://the-indexer.com/web-design-companies/ or many others.

3) It Increases Your Credibility

A professional website can go a long way toward increasing your brand’s credibility in the eyes of your audience. Whether you use the space to talk about your expertise and experience, introduce your team, or share industry insights, you can direct your audience’s attention toward the most beneficial aspects of your business.

4) It Centers the Net of Your Marketing Activity

Ultimately, most of your marketing and promotional efforts link back to your website. You may use social media, but will often link to your website for more information. Check out this social pilot buffer alternative to help you drive to website traffic and generate leads that would convert and give you loyal customers in return. The same is true for email marketing, fliers, and brochures. And even if you don’t include a direct link, your audience will take initiative and search your website for more info. What they find, and how easily they find it, is directly connected to how well your website is built.

Is your website your most important marketing tool? If you don’t prioritize it, it may be time to do so. An always-available silent salesman that also boosts your credibility is an invaluable tool in trying to get customers and clients for your business. Of course, you also need to work with professionals who can build you a website that accomplishes each of the above goals. Contact us to learn more about the services you need to prioritize your website in your marketing efforts.

Using Video to Engage Customers

Using Video to Engage Customers

In business, you’re always seeking new and interesting ways to engage customers. Audio/visual equip is widely and successfully used offline. Adding video online to your website design is one key way to keep people interested and coming back. In fact, incorporating various live action clips can benefit almost any business — large or small.

Some examples include:

Tech Companies

By using videos from a video production company sydney, tech companies can offer tips to users of desktop computers, laptops, tablets, smartphones, and more. Instead of simply telling visitors in writing how to do something, seeing the actual screens and the movement between commands will make it easier for people to understand and follow. You can also make event videos by Dream Engine and make your events a grand success.

Repair Companies

Whether home repair, auto repair, or a handyman service that covers everything, video can help such companies feature how-to demonstrations or offer quick-fix options. Every do-it-yourself man and woman will flock to such a website to watch these videos and to take advantage of specialized services for repairs that prove too complex and need a professional, so if you find for example a roofing company, you can navigate to this website to find exactly the repairs you need to do.

Artists

Dancers, singers, authors — actually anyone in an artistic field — will benefit from using video to promote themselves and their brand. From specialized dance videos to music videos to movie-like trailers of books, artists can effectively showcase their products and talents to increase their fan base and sales.

Shopping Companies

Regardless of one’s line of merchandise, a gram corporate video is the perfect way to show off available stock and how to use specific products. Actually seeing the color, the dimensions, and demonstrations of how certain featured items work will help to sell them and will keep customers coming back for more.

The possibilities for businesses are endless. For more ideas on how to incorporate video into your website, contact us at Designs by Dave O. Our dedicated, in-house specialists will help you execute a digital design strategy for a successful future.

 

What To Do When You Make A Marketing Mistake

What To Do When You Make A Marketing Mistake

What to do when you make a marketing mistake, the 5 alternative fixes:

Marketing is a very important part of business. It’s what catches people’s attention and can either draw them in or push them away. It is also very important to proofread the marketing materials you send out to the public. One mistake and you could be looked down upon. So what happens if you do make a marketing mistake?

First, you should realize that we are all human and we all make mistakes. Even the very best in the industry have made mistakes. The neat thing about mistakes is that they can either be fixed or be learned from.

Did you happen to catch our latest mailer? The title had a typo. The title stated that Designs by Dave O. was offering, “Free Website Website Hosting”. It’s very possible that most people did not catch that small mistake. Whether you caught it or not, think to yourself, how would you handle that mistake? Would you fix the typo and resend the mailer or would you find an alternative?

The most obvious solution for any mistake would be to fix it immediately. However, some mistakes do not have such an easy fix. Here are some alternatives from a creative agency london to turn your marketing mistakes into something positive:

1. Made a typo or error on a marketing material? Give an offer to whoever brings the incorrect item to you. You can give them something for free or some sort of discount. This will turn your mistake into something fun and rewarding for the customer. It will change their opinion of you and your company.

2. Don’t always bring light to your mistake. If you make a simple typo error and it’s too late to fix it, don’t call attention to it. Don’t send out another item stating that you made a typo. Unless its false advertising, leave the mistake alone, sometimes people won’t even catch it.

3. If your mistake is bigger than just a typo and requires more than just a quick fix, make sure you always do right by the audience the material has reached. If you make a mistake such as unintentional false advertising, then send out an apology and a call to action to make things right again.

4. See it as a good thing. Like the phrase, “Any publicity is good publicity”, your mistake might catch people’s attention and they will check out your business or service regardless. They might start talking to their friends and family and before you know it, you’ve got word of mouth marketing happening! Your mistake just might be a blessing in disguise.

5. Having a plan in place to catch the mistakes before time. If you have a system in place or people to run your marketing ideas by first, then mistakes may not happen in the first place. It is very important to proofread and fact check before sending anything out to the public.

With these few alternative fixes in mind, you will do just fine if you make a marketing mistake. Remember, we are all human and all make mistakes, it’s how you handle them that makes the difference.

Contact us for more help and information.

3 Key Social Media Tips for E-Commerce Businesses

3 Key Social Media Tips for E-Commerce Businesses

3 Key Social Media Tips for E-Commerce Businesses

Social media is essential if you are trying to sell products online. The name of the game is to create a social media following and then getting that following to purchase on social media or to drive buyers to your website.  I’ll quickly will discuss some secret social media strategies that Designs By Dave O can help get you results:

1) Partner with Instagram Influencers to Grow Sales

You are likely on Instagram and posting pictures of your products, videos of your customers using them, and sharing interesting infographics about your business or industry. But partnering with influencers on Instagram in your industry can really drive sales. For example, let’s say you sell tee shirts. You can partner with an influencer and have them post a picture of them wearing your shirt, with a link to order. Then give the influencer a portion or percentage of your sales. You get to tap into their audience and get fresh leads for your e-commerce business.

2) Utilize Facebook Groups

Be sure to join or create a Facebook Group surrounding your products or industry. Create a built-in customer base where you can make sales on your website or even right on the Facebook platform. Additionally, you can join other groups, provide value first, and then promote your products there. Most of these groups will have a day dedicated to promoting your products.

3) Use Twitter’s Search Functions

Sometimes you just need to get into the trenches and sell. Use Twitter’s search tools to find your potential customers. Let’s say you sell FitBits. You can search Twitter for “want to buy a FitBit” and then begin a conversation with them. As you progress with the conversation, you can direct them to your website to order.

By using these little known tips, you can set yourself apart from other e-commerce outfits who are using social media. Contact us for more Social Media tips that you can integrate into your E-commerce strategy.

Responsive Design = Flexible Design

Responsive Design = Flexible Design

Responsive design

A concept that essentially describes the process in which a website is designed so that it responds to its environment.  Many start-up companies dream of an exciting layout for the website that will showcase their great products or services.  Yet it is no secret that visitors to their site will arrive there by way of multiple devices.  Smart phones, tablets, laptops and PCs are all devices of different size.   A site design that may look fantastic on a full-screen laptop might be lacking on the screen of a smart phone user.

Designers use techniques to accommodate the multiple-sized devices customers use to view web pages and how they position those devices.   Whether horizontally or vertically, as in the case of a smart phone or tablet, a responsive design, is inherently flexible.

The advantage of responsive design is that it enables a designer to speak to audiences on different devices.  Customers who are heavy mobile device users want concise information about a website.   A desktop user might be looking for more visual information that will help them decide whether to stay at a given site or move on.  Responsive design concepts enable business owners to tailor their company message  to multiple targets.

We understand that your web presence plays a major part in connecting with your prospective audience.  We are experts in integrating responsive design techniques.  Ensure your website looks beautiful and functions seamlessly on all devices.  For more information about our web design services, please contact us.

What Your Mom Never Told You About Snapchat

What Your Mom Never Told You About Snapchat

So, you want to know more about Snapchat? At the foundation of this popular mobile app is the ability to send pictures and videos that will self destruct just seconds after they are viewed. But there is so much more!

Who Uses Snapchat?

Snapchat is directed toward teens and young adults, but everyone is snapping. Statistics show that there are over 100 million daily active users, differently to other sites or services directed exclusively to an older audience, like adult services as Escorts in Manchester that you can find in certain sites online.

How Does Snapchat Work?

Using this fun app is super easy. Just open it up and you’ll see that the main screen is your camera view. Are you ready to snap? Tap the camera button, that big round thing on the bottom of the screen, to take a picture. Hold the button to create a video. Once you’ve done this, you can preview your snap. If you aren’t happy with it, tap the X icon to go back to the camera. Want to customize your snap? Tap the pencil in the top right corner. Do you want to change the look of your snap? Slide from left or right and add filters based on the time, temperature, your location, and more.

Now for another fun feature, Lenses. When taking a selfie, press and hold your face. This allows you to change your expression and apply various fun effects to your face.

Once you are ready to share your snap with friends, tap the arrow icon on the bottom right. A new screen will open so you can decide who you want to share with. Make your selection and tap the second arrow icon and your snap will be on its way.

Check out the square icon on the bottom left-hand corner of your main screen. That shows how many unread snaps you have. Simply swipe from left to read your snaps, send friends direct messages, or search.

On the opposite corner there is another icon. This shows you how many stories you have. Simply swipe from right to view them. You can also swipe to find content from your favorite publisher.

Are you ready to start playing with Snapchat? Why not use this fun app to connect with friends, family, and clients or customers. They’ll love it! Have questions? Contact Us!

What Google Analytics Can Do For Your Business

What Google Analytics Can Do For Your Business

Google Analytics

It is the most popular and widely used tool to track and get information on what is actually happening on your website.

It provides you with information on who is visiting your site, and where they are spending the most time, what kind of device they are using, what town they are in, what keywords they used or links they clicked on to get to your site.   It really provides you with a 360 degree overview.   Let’s assume that your business is selling a product or running a marketing campaign.  Google Analytics can be setup to let you know how much traffic is actually converting to leads and or sales.

All of this is done by simply installing a snippet of code on each page you wish to track,. This code is invisible to the person viewing the page.  At the same time, it collects a variety of data that gets stored in a data room, on who they are and how they are interacting with your site.

It’s worth a shot for any business to implement.  Reach out, and I’ll fill you in on all your possible options.

Who Want to Place High in Search Engine Results?

Who Want to Place High in Search Engine Results?

Search Engine Optimization is a technique that ensures a website will organically place high in the search engine results. The higher a seo company is able to place a  website on the ranking scale, the greater the chance of increased traffic to the website. Ultimately leads to a better revenue for your company!

Search engine optimization is accomplished by optimizing specific sections in the HTML coding of each independent page.  Pages are read by the search engines, depending on the level of SEO, it can help to increase the likelihood of free referral traffic to your website.  There are a variety of methods as well as opinions about how web pages should be optimized.  The most basic concept being content is king. There are a lot of experts that can help you with this method, like seo byrå Stockholm.

SEO Techniques
According to the SEO company at https://foogleseo.com/dao-tao-seo, keywords should typically be liberally used in the first two paragraphs of the content, but the keywords density should be appropriate for the number of words in the content.  If you find yourself using an excessive amount of keywords, you may find your website ranking on the bottom, or even read at all.

SEO Professional
The easiest, most effective way to increase the overall ranking of your website and/or blog is to enlist the help of a SEO professional from the Link Fire SEO.   We perform a range of tasks, such as analyzing the optimization of your existing content, creating search engine optimized content, and assure that the headers, titles, website themes and meta tags are designed in a way that will improve the overall ranking of your site.

We will also research keywords as well as competitor websites in order to determine what will be the best way to position your site in a way that it outranks other similar sites and will also work to ensure that the keywords appear in the correct places, such as the title and description of your site.

Search engine optimization is a necessity for anyone that is looking to benefit from additional search engine traffic.

Contact #1 Tampa, FL SEO Company | Local Web Marketing Firm | Get The Clicks to learn more information about how we can help improve your rankings and/or website.

How Bad Website Design Can Hurt Your Business

Deciding on an Effective Company for Website Development

Trying to find the best company for website development can seem to be a daunting task, especially if you are a small business surrounded by many options!  However, a few simple steps can help you to determine what your needs are and allow for you to narrow your options accordingly to create the best and most responsive design for your website.

The first step is considering your website’s overall purpose.  Obviously, drawing clients is key, but what else?  Providing tools such as videos, pictures, and testimonials from satisfied customers can go a long way to helping build your client base.  You can then review the web design company you are considering and assess whether they have experience in these areas and how similar companies they have handled appear on their own sites.

Cost can of course be a critical element in deciding whether or not to use a company.  Prices can vary widely, and as such, discussing a given design firm’s charges up front can prevent surprises later on.  Think of what you and your company can afford and build within those parameters.

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Homework is key too.  Do your due diligence in considering the web design company and its background.  Have they been in business a long time?  How long?  How many companies have they served?  Do they have any statistics they can share regarding client development or success based on their past customers?  Most web designers will have an established portfolio that they can readily share with potential new patrons, so don’t hesitate to ask and ensure that their focus can meet your needs!

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For those seeking a streamlined and professional web design for your large, small, or in-between sized business, contact us today for personalized service that highlights your corporation!

4 Effective Ways to Promote an E-Commerce Site

4 Effective Ways to Promote an E-Commerce Site

The rise of e-commerce has forced traditional brick-and-mortar retailers and department stores to rethink their operations. It’s estimated that more than half of all global Internet users have purchased at least one product online. Of course, this is good news for e-commerce websites. But if you really want to capitalize on this trend, you need to effectively promote your e-commerce site.

AdWords

Millions of advertisers have used Google AdWords to promote their products and services, so why aren’t you? Using the pay-per-click (PPC) network AdWords, you can promote your e-commerce website and its respective products to a narrow, highly targeted demographic, paying only when a prospect clicks your ad, and aim at making it the best ecommerce platform. If your e-commerce site sells pet supplies, you can target your ads to people searching for “dog toys,” “dog collar,” “dog leash,” etc. Because these searches are relevant to your site’s products, you’ll have a high conversion rate.

Of course, AdWords isn’t the only PPC network out there. Bing Ads is another powerful PPC network that can drive tons of highly targeted traffic to your e-commerce site. It focuses specifically on Bing and Yahoo search traffic, along with some select partner websites.

Google Shopping Ads

Not to be confused with AdWords, Shopping Ads is a self-serving advertising platform offered by Google. What makes this digital marketing platform particularly effective, however, is its focus on physical products. Shopping Ads go beyond the standard format of pure-text ads. They include the product name, photo, price, store and more. You can even set up extensions such as customer reviews and store availability to further enhance your Shopping Ads.

Give Away Your Product for Free

I know what you’re probably thinking: how am I supposed to earn money on a product if I give it away for free? You obviously won’t earn money initially, but hosting contests and sweepstakes in which you give away a product is an excellent way to build brand recognition while spreading the word about your e-commerce site in the process. Alternatively, you can give away a product in exchange for an honest review. Just inform the recipient that he or she must disclose this mutual relationship in their review.

Start an Email Newsletter

Email marketing remains a time-tested and effective way to promote websites, get a customized SMG Newsletters services to get started today. If you have an e-commerce site that you’d like to promote, try setting up newsletters on other sites, collecting prospective customers’ email addresses. Once you’ve harvested enough, you can send these prospects promotional material, pitching your e-commerce site and its products.

To learn more about e-commerce promotion and other digital marketing strategies, contact us today.

3 Reasons to Use Social Media for Your Business That You Have Never Thought Of

Social Media-An Integral Component of Every Business

Some businesses still have a tendency to think of social media as a nice add-on feature.  Perhaps part of the current trends, but certainly nothing that has as much impact as time-honored methods of interaction such as phone communication or TV ads.  Any business that judiciously embraces the concept that social media is as much a fundamental part of their corporate presentation to potential and current clients has likely sealed continuance of their business for years to come.

It is no secret that young consumers almost always turn to technology and social media as their first, rather than last, avenue of communication.  Texting and reviewing internet sites such as Pinterest and Instagram are everyday occurrences for the technology generation.  Eventually the young will grow into the group of consumers who will have the bulk of consumer economic power.  Businesses need to fully prepare to accommodate how their clientele would like to interact with them.

Adding a chat feature to the company website and monitoring it, is as important as listing the company phone number.  Many people in the process of making a large purchasing decision go online to evaluate the opinions of others listed on customer review sites and sites like Facebook and Twitter.  Offering clientele a place to review the service or product on website and social media outlets is essentially free advertising for a company.  Having attractive visual media for interested parties to share on sites like Instagram and Pinterest offers companies another avenue of effective brand advertising.

Capitalizing on the increased channels of customer interaction that social media offers is one of the key components of ensuring continued corporate success.  For more information on how to tailor your social media outlets to effectively communicate with both current and potential customers, please contact us.

Reaching Your Audience Through Social Media

Reaching Your Audience Through Social Media

Companies today fall behind if they do not utilize social media outlets to reach their constituents. Companies should consider increasing the use of social media to better reach their online audiences.

Here are a few tips for easily adding Facebook marketing to your existing marketing plans:

  • For an effective Facebook page, content needs to be regular and consistent.  We suggest creating a weekly or monthly schedule for content and informational goals.  If a company is currently sharing or engaging on social media, continue with these original postings but supplement with planned material.
  • Content should be tailored to a company’s specific mission and audience but can include general inspirational or encouraging posts to engage followers.
  • Use the scheduling feature on Facebook to streamline this process. Companies can schedule everything out in advance so it’s easy and turnkey.
  • Consider running paid ads on Facebook.  Companies can set a monthly cap and commit to small amounts such as $5 per day.  This small investment quickly turns into new “likes” every day.  Each company will see different immediate return on ads but over the long run, having more followers will spread a company’s message more effectively.

At The DBDO Group, we offer a one-stop digital experience for small, medium and large clients. Our services include website development/design, social media design/development/management, search engine optimization, paid and organic Google ads, e-commerce solutions, mobile solutions, and hosting. We would love to work with your company to optimize your Facebook and social media outlets.  Please contact us today for more information

5 Website Design Questions to Ask Yourself

5 Website Design Questions to Ask Yourself

Let’s admit it. Designing your company’s website, though high on your to-do list, is something you probably don’t have time to actually sit down and accomplish. You may have a general design concept, but putting those fantastic ideas into practice is another thing entirely. The prospect of learning new concepts such as HTML, CSS, JavaScript, and the other technical terms involved in building a website are no doubt making you reconsider launching your own. Even with do-it-yourself website builders, the fantastic images you have in your mind for your website will always fall short of your expectations. Then again, maybe being creative just isn’t your greatest strength and you would rather have someone else design your website.

In any case, it is in your company’s best interest to hire someone experienced in website design that will draw in new customers by highlighting your products and services as well as offering you new and exciting ways to bring in more revenue with your current ones. Also, when you want to fill out PDF forms quickly without Adobe Acrobat. No watermarks or registration use sodapdf and learn more.

Here are five questions to ask yourself when you are considering your website’s design:

1. What are you trying to sell to your customers? Are you showcasing a product or service? Or are you offering your clients educational insight?

2. What is your customer base? Are you trying to engage with businesses or individuals? If they are individuals, gender, age, and geographic location all play a part in determining the tone of your website.

3. Will you need E-commerce? Are you considering selling your product or service online? If you invoice clients who then mail you checks, perhaps setting up a secure online payment system would be beneficial, but if you do this make sure to protect yourself with a CAP certification for cybersecurity, protecting the information of your customers is the key. Distributed Denial of Service will become a major problem as the internet of things evolves. The new internet-connected gizmos have catastrophic security but the number of devices available is exploding.

4. Could social media enhance your business? Having a presence on sites such as Facebook and Twitter can generate more traffic for your website and thus bring in more potential customers.

5. How often would you need your website updated? Is the news for your industry fast-paced? Do you run sales or specials frequently? Are you thinking of adding a blog to your website?

Even if you don’t have the answers to all of these questions, please contact us so we can design the best website for your company.

The 5 Most Important Pages on Your Website

The 5 Most Important Pages on Your Website

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

Let’s get right into it. Every website is different, but generally speaking, here are the four most important (and most-visited) pages on a website:

  1. Home Page
  2. About Page
  3. Blog
  4. Purchase and Delivery Page
  5. Contact Us Page

In my next series of posts, I’ll explain how to optimize each one of these pages. (And if your most-visited pages are different than the ones listed above, you’ll still learn a framework for optimizing any of the important pages on your website.)

What do I mean by “optimize” a webpage?

You’ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO) and “conversion rate optimization” (CRO). I’m actually referring to something broader here, but the advice that I’m delivering will help to enhance both of those.

The optimization I’m going to explain will create user optimized pages. In the pursuit of SEO and CRO by using regular tactics like the strategy of PBN backlinks; however, when it comes to this one we have to keep in mind that it can be risky if you don’t follow a good process when creating them. It’s easy to overlook the broader, big-picture idea. First and foremost, a site must be optimized for the user. SERPninja, a backlink-provider remains unrivalled in delivering powerful high-quality backlinks, which do not degrade over time, and which optimise webpages to the optimum. And Here’s how you can do that.

How to Optimize Each Page

The broad framework for optimizing these pages the same across your home page, About page, blog, and Contact Us page. There are two simple questions to ask of every page, and the specifics of optimizing those pages will flow from the answers to those two questions. The first question is all about the user, and the second question is all about you. Here we go:

Question 1:  What is the user looking for?

Remember, we’re focusing on the user. Why are they on the page to begin with? There are a few things you need to know:

  • Where did they come from? The idea here is to understand the origins of the user, so you can deliver relevant content.
    • Did they come from a search engine? (If so, which query?)
    • An email? (What kind of email?)
    • A navigation menu? (What option on the menu?)
  • What do they need to know? A single page can deliver a limited amount of information, so you need to determine what that information is going to be. You want them to knowsomething so that they will then do something (which is addressed in the next question). Remember: Less is more. The more information you load up on your main pages, the less likely the user is to remember any of it. Give them less, and they’re more likely to remember — and do — what you want them to.

Pro Tip: Use visuals such as explainer videos, diagrams, hero shots, and so on to help compact a lot of information to a single page. To get the most out of your visuals, make sure you correctly optimize your images and videos. 

Once you answer the question of what the user’s looking for, you’re halfway there. That brings us to question two.

Question 2:  What is my goal for the user?

Now, you need to ask the user to do something. This is where most pages fall short. One of the critical components of a web page is its call-to-action (CTA), and many website owners don’t realize that every single page of a website should contain at least one CTA.

The point of a home page isn’t for the user to see and depart. The point of a product page isn’t for the user to look and leave. The point of content marketing isn’t for user intake, but rather, for user marketing. If you retain only one thing from this article, let it be that every webpage needs a CTA.

Why am I so insistent? Because every shred of knowledge demands some response: A web page imparts knowledge, and that knowledge requires a response. So, what is it that you want the user to do? This is your goal for the user, and it must be clearly and starkly defined as you face the big optimization question.

The question is then, more specifically, what do I want the user to do? Knowledge alone is not enough. What is the application point for the page? Let’s look at some examples of webpages that do it well.

Tips for Optimizing Each Page

Now that I’ve given you a framework and a couple examples, here are a few, more specific tips from the Nashville SEO company to help you on your way to optimizing each of the four most important pages.

1) Home Page

  • Use a big headline, and place the most important information front and center.
  • Provide flow. Make it obvious where the user is supposed to go and what they are supposed to do next.
  • Make your Call To Action (CTA) as big and obvious as possible. A home page may allow for several different CTAs — make it easy for the user to choose by making CTA buttons large and easy to click. Oftentimes, a user uses the home page as a way of finding where on the site she wants to go. For this reason, you should make the navigation menu very clear.

2) About Page

  • Deliver the most important and relevant information above the fold. The user is on your About page for a reason — answer their question(s) without making them scroll.
  • Include at least one CTA. Remember, most people aren’t just looking for more informatio; they’re seeking a deeper level of engagement.

3) Blog (Don’t underestimate the power of a blog)

  • Organize information on your blog clearly, and make sure that information satisfies the reasons users might be on your blog. Most users will want to read the most recent articles, so provide these. You may also want to organize categories on the blog home page, such as “most recent,” “most popular,” or other forms of categorization.
  • Include CTAs that make it easy for the user to subscribe to the blog, download a free resource, and so on. Even though the user came to get information, you want them to get engaged and connected.
  • Provide CTAs in the core design of your blog so they appear on each individual blog post. In my experience, most blog visitors land on individual blog articles through organic search, instead of landing on your blog’s “home” page. To get these users engaged, put CTAs on the sidebars, in the footer, and other places.
  • One very important use of having a blog is that you can use white label SEO services to help it climb a higher rank on the search results. This automatically helps in your website getting the right exposure. Visit https://sites.google.com/view/white-label-seo-company-review to find the right information on white label SEO.

4) Purchase and Delivery Page

  • Even when it sounds like common sense for most of us, some people don’t get it, but is Vital for you to have a friendly and easy layout where they can access and place orders for your products in an easy way, in special if your customer circle is mostly elderly based. Make sure to keep your site update, with visible options and short (but clear) instructions, also product delivery need to be done by professionals able to work in shape and time, never use the regular postal service, here you can check the best pick and pack services South Carolina based.

5) Contact Us Page

  • Put the information they’re looking for above the fold — an email address, phone number, contact form, map, mailing address, and so on. Of all four of these webpages, the Contact Us page implies the most detailed level of intent on the part of the user.
  • Use CTAs that allow the user to contact you easily (since, presumably, that’s why they came to your Contact Us page). Make the CTA really obvious, and engage them by gratifying their intent instantly, using CTA copy like ”Chat now!” “Email now!”.

In conclusion, here’s how to optimize pages like a pro: Look at your most visited pages, figure out why users are there, give them what they want, and ask them for an action in return. Regardless of your most-visited pages or even the nature of your website, you can create more engaged users.

Have questions?  Reach out…
daveo@designsbydaveo.com
516.415.0555

3 Amazing Web Development Trends to Watch in 2018

Why Responsive Design Is Important

What Is Responsive Design?

Responsive Design is when the design and development of the website should respond to the users device like screen size and orientation. When the user switches from their iPad to iPhone, the website should automatically change to the correct resolution and image size to the current device.

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” Jeffrey Veen

Things to Consider

Redesign your website. If you have not updated your website since tablets and cellphones have become popular, then yes you should update your website. Before cellphones and tablets, making a website was a little easier. You did not have to worry about creating a website that will accommodate with several different types of devices. You only had to worry about a computer display. Your website will have very low traffic if it does not work well on other devices.

  1. Consider the most important content for mobile devices. Everybody knows when designing a website simple is better. Most people do not have time to go through tons of information to get one simple answer. Just about everyone looks up what they are looking for on their smart phone. The easier it is to navigate through your website, the better. The smart phone screens are already small, so having a simple website is best for mobile viewers.

Always Keep In Mind

Start small – Make sure your website response well with mobile devices. Creating your design around a mobile view first is always best.

Check content – Simple is better. Make sure your content on your website can be see on all devices.

Customer’s point of view – Look at your website from your customer’s point of view. Is it easy or difficult is it to find basic information on your services or products?

The Best Time To Tweet

The Best Time To Tweet

The 4.8 million-tweet research study

Wow, we learned so much looking at the awesome stats from those who use Buffer! Here were some of the takeaways we came up with. I’d love to hear what catches your eye, too!

  • Early mornings are the best time to tweet in order to get clicks.
  • Evenings and late at night are the best time, on average, for total engagement with your tweets
  • In some cases, the most popular times to post are opposite of the best times to post.
  • Popular times and best times to tweet differ across time zones.

The most popular time to tweet:  Noon to 1:00 p.m.

We’ve taken the data from all tweets sent through Buffer to find the most popular times for posting to Twitter. Looking at all tweets sent across all major time zones, here is an overview of the most popular times to tweet.

  • Noon to 1:00 p.m. local time, on average for each time zone, is the most popular time to tweet
  • The highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m.
  • The fewest tweets are sent between 3:00 and 4:00 a.m.

Happy Tweeting!

Update Your Website With Fresh And Engaging Content

As a part of the internet world, your website is a living being. Every addition or update you make to your website is going to immediately come alive on the internet. The updates you make will play a critical part in the interaction with your customers, clients, visitors, and the search engine they are using.

However, if you are operating a website that rarely sees any updates, your website may no longer be viewed as a living being because there has not been anything new or interesting added. Search engines are havens for new and fresh content. So, if you make sure you update your website with fresh and high-quality content, the search engines will appreciate you for it.

It does not matter if you are starting your first website or if you own your business website, frequently adding content to your website is great for SEO as well as your target audience, you just need to find the best local SEO services in your area, so that they can advise you on what the best strategies for your business are. Your target audience expects your business to remain alive and active. You can remain active by publishing content on a frequent basis. Your website can stay alive by giving your audience the latest updates and address their needs at all times.

You want your audience to stay informed and updated about your business’s latest developments. Sometimes the latest developments can just be an announcement about a service or product, or anything that may be related to your business or the industry. When your audience is always informed about the latest products and services, you will do your part in ensuring they are always engaged.

One of the objectives at PlacementSEO Franchise Work is to engage your audience, this will strengthen brand loyalty. The strategies used can differ depending on if you want to promote the corporate brand, your franchise locations, or even franchise development, but it will all be working towards embracing customer loyalty. Loyalty is not something you are automatically given, it is something you have to earn.  You will be able to increase your search engine ranking as the returning traffic increases because the traffic adds tremendous value to your website.

When you continuously produce fresh and engaging content, you will ensure your visitors are always informed and this will keep them coming back for more. You will have various opportunities to convince your target audience about the advantages and benefits you can provide, and creating consistent content will prove that you are well-informed about the content you have been producing.

In addition to fresh content making visitors spend more time on your website, adding fresh and engaging content will likely turn into leads, plus they make sure to work with the best marketing agents out there. When you publish content that is customer-centric, you will not only sell your brand, but you will also educate them. Are you ready to update your website with more content? Are you ready to engage your target audience?

Contact us today for more information.

The Bitcoin System

The Bitcoin currency system’s complexity cannot be overstated. This is one of the main problems that needs to be overcome, because if people do not trust the system, they will not use it to a large degree. Some type of authenticity mechanism must be put in place to convey to the general public that the Bitcoin currency system is legitimate. With this in mind, some Bitcoin currency proponents are now proposing that it should be regulated like a currency – or commodity – exchange, since more and more people is learning about this and how the free bitcoin faucet work from sites like thedrum.com and others.

Problems surrounding the Bitcoin price system are exacerbated when one considers that there are fewer than 10 core developers of the system. This is a problem, because such tight control of a very complex system raises significant skepticism among potential customers and the prospect of a truly decentralized cryptocurrency exchange. Marketing the Bitcoin currency system as an “open source code” design – and one that is politically neutral, transnational, decentralized and accessible by everyone to monitor – is a helpful strategy. Trading software reviews will assist in finding trading opportunities in the markets. However, it is highly unlikely that enough people will ever spend the amount of time on the GitHub Repository or sourceforge.net to develop the understanding and confidence in the system’s design, functionality, and checks and balances to garner the level of support that Bitcoin needs to solidify it as a mainstream currency system. Get high profits with https://the-bitcoinrevolution.com/.

To complicate matters even further, perhaps the greatest issue surrounding the Bitcoin currency system pertains to a process coined “Bitcoin Mining.” In essence, Bitcoin mining pertains to a process where “miners” collate digital peer-to-peer transactions that have recently taken place in the Bitcoin currency system. Once these transactions have been compiled, the Bitcoin miners generate a digital block ledger to account for the transactions. These transactions represent all activity in the Bitcoin currency system since the time in which its cumulative global block chain ledger book was last updated. This type of cumulative ledger has been maintained since the Bitcoin digital currency system’s inception in 2009.

While U.S. policy makers and regulators are taking more of an unbridled approach to Bitcoin regulation, it is important to note that some companies in the U.S. are taking a proactive approach toward restricting the use of all digital currencies. For example, Apple (Nasdaq:AAPL
AAPL
Apple Inc
174.73
+0.34%

) is one of the most recent companies to ban the use of all crypto-currency applications from its systems. With this in mind, U.S. investors should remember the caveat emptor principle before participating in the Bitcoin currency system.

Bitcoin mining maintains the Bitcoin currency system’s integrity by reconciling all legitimate transactions, and parsing out all problematic transactions, such as the potential for users to double spend their Bitcoins (visit Bitcoin code website for more details. In return for the miners’ use of their time and resources, they receive compensation in the form of newly created Bitcoins. This, in turn, increases the number of Bitcoins in circulation and helps grow the Bitcoin currency system in an efficient, effective and accountable manner. Unfortunately, while the idea of a Bitcoin mining operation can be viewed as a working solution to developing a robust digital currency system, it is also easy to imagine how this type of system could be manipulated by a small group of sophisticated code developers for financial gain.

Read more: DC Forecasts cryptocurrency news.