Odds are that your company has a website. Nearly every business these days does. But when was your website designed? If it was several years ago or even just a couple of years ago, then it is probably time to update it. Why? Because today’s websites are more interactive and engaging than ever before. They are sleek, modern and eye-catching. They are also responsive.
What is a responsive website? To a web designer, it is a site that consists of flexible grids, layouts, images, and CSS media queries. To a business owner, it is a website that looks great on all platforms, including smartphones, tablets, and laptops. Old-school websites – ones that are not responsive – are frustrating for users. The last thing that you want is a website that visitors find hard to use and easy to leave. This is why you need to update your website.
So why does a responsive site improve the user experience? Primarily because this is the age of the mobile web. According to StatCounter, smartphone and tablet internet usage have now taken over desktop usage. This means that your website has to render well on a small screen.
On smartphones, in particular, non-responsive websites have a habit of extending beyond the screen, making users “pinch and scroll” to read the content. The text is often too small, and the site navigation is difficult. This kind of frustrating experience is exactly what makes visitors abandon a site. Many will not return.
A responsive website solves this problem by eliminating the need to “pinch and scroll.” Content, including photos and videos, fits on the screen. The text is larger and easy to read. Links are easy to find and make site navigation a breeze. Visitors complete purchases, fill in forms and perform other desired actions quickly and easily. This is the difference that a responsive website makes.
Are you ready to take your company website to the next level? If so, then please contact us. Our one-stop shop is all you need to make your website the best it can be.
Your landing page is really important. If done correctly, your customers will quickly buy your products. If not, they will move on, without thinking about it too much.
So, how can you create an effective landing page? Here are some tips to help.
Your landing page needs to be clean and organized. Cluttered pages can be overwhelming for visitors. Many click away and find another website.
It also needs to be mobile-friendly. More people are viewing websites on their smartphones and other mobile devices. Because of this, your landing page needs to work on mobile devices.
It also has to have a clear call-to-action or your customers won’t know what is expected of them. If you want your visitors to do something, they need to know that. If you want them to sign up for your e-mail list, have a clear sign-up button. If you want them to buy, promote the product on your landing page. No matter what you want them to do, if they don’t know what it is, they can’t do it.
You may also want to have several landing pages, depending on where your visitors are coming from. Many business owners promote their website and products in many locations. They might have a different landing page for each product that they sell, as well as one for people who they find through social media and ones from their e-mail list. The more landing pages that you make, the more catered they will be, leading to more sales.
Don’t forget to test a page. You should always test your landing page. If you notice that it is not getting the action that you were hoping for, it is time to make some changes. If that doesn’t do it either, revise it again and again until you see the results that you want.
It is important to make the best landing page that you can. If not, your viewers will move on. For this reason, you need to make it clean with a call-to-action. Don’t forget to test your pages until you find one that gets the results that you deserve!
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Over time, every market and industry will evolve and change. In order to maintain success, it is important for your brand to keep up with and accommodate to these developments. If your business has used the same branding for years, you will likely profit enormously from a brand refresh. While it may seem like a daunting task, the process will improve and build brand awareness and provide you with a competitive edge. Moreover, it focuses the mind and addresses branding elements that may have been overlooked for years. Would that be of benefit to your company?
The basic rules and governing principles of branding are swiftly changing and growing. Millennials, influencer marketing, social media, and thought-leadership are just a few of the numerous new elements that are forcing companies to approach branding differently. It has become very difficult to build and maintain customer trust and brand loyalty, and positive customer relationships are challenging. Companies are vigorously competing for your customer’s attention. In order to understand this, all you need to do is look at your smartphone, laptop, or tablet. There is a constant barrage of extremely focused and targeted advertising based on a person’s demographics, interests, and internet usage.
Branding, refreshing, and rebranding are essential and powerful functions that can create success or failure. While at first look each seems similar, there are significant differences. While they originate from the same discipline, the difference between a rebrand and a refresh can be described similarly to demolishing and rebuilding a building versus a simple remodeling project. Does that make sense? It comes down to understanding your needs and accurately diagnosing issues. Do you need to start over from scratch or just modernize and revamp your existing identity?
In a brand refresh, your company’s mission and philosophy are essentially right. The issue is your customers have just not perceived it in the completely right way or have stopped noticing you. The need is to find a way to better articulate your message with an updated and revamped strategy. Therefore, a brand refresh is best for companies and organizations is widely recognized, but needs improvement without losing their strong identity.
What haven’t we covered yet that is important to you? If you would like to talk about a brand refresh or other related topics, please contact us.
How to Create a Content Marketing Strategy
Creating a content marketing strategy requires both research and planning. Visit Midas Letter Stock News for updates on the market. You’ll also need to dig into your goals and customers before you can map out your strategy going forward. Here’s everything you should consider when developing your plan…
Define Your Goal(s)
What do you want to get out of your content marketing? Are you looking to generate leads or email opt-ins? Or do you want to sell products directly? Needless to say, clearly understanding where you want to be is essential to actually get there.
Content marketing is a means to achieving specific business goals – don’t forget that.
Figure Out Your Target Audience Personas
Once you know your goals, you need to dig into the actual people you want to target, figure out the area of your business, if you work in Amazon get yourself an Amazon agency that can help you market yourself. Audience personas can help you do that. I’m not talking about blindly listing off demographics – audience personas dig deep into your target audience to discover:
- The problems they’re facing
- What they need
- What they’re interested in
- How they talk (and how they like to be spoken to)
Brainstorm Content That Interests Your Personas
Next, you need to come up with the actual content that will interest your personas. Here’s where I see so many websites going wrong.
Your content does not need to directly promote your product or service. Instead, your content needs to tie to your audience personas. It needs to be something that they are interested in. Once they’re on your site, you can slowly introduce them to your product or service.
For example, if you sell resort vacations, you don’t need to write blog posts like “How to choose a resort vacation provider”. Instead, you can create content like “Top 7 Most Beautiful Island Resorts”. Those who are interested in island resorts may well be interested in a vacation provider sometime down the road.
Consider the Buyer’s Journey
If you’re developing a content marketing strategy for a business by using the Best Solo Ads, your target readers are probably going through a predictable voyage called the buyer’s journey. To better sell your product, you’ll want to consider the different stages buyers go through:
- Awareness – your potential buyer recognizes they have a problem that needs to be solved…they just don’t know the solution yet.
- Consideration – your potential buyer researches all of the possible solutions to their problem.
- Decision – your potential buyer hopefully becomes your actual buyer when they make their decision.
Try to create content that hits buyers at all stages. That way, you’ll be able to move them through from consideration to decision.
Create Your Editorial Calendar
Once you’ve brainstormed content that reaches your target audience personas and adheres to the buyer’s journey, you need to create an actual roadmap for how you’ll distribute your content.
Your editorial calendar takes the guesswork out of publishing. Instead of wondering, “which blog post should I write this week?” you’ll have everything mapped out in advance.
At the end of this post, I’ll discuss some handy WordPress tools which can help you integrate your editorial calendar with WordPress.
Nail Down Your Promotion Strategy
Here’s the dirty little secret of content marketing:
Content’s success is only as good as its promotion.You might have the best content out there, but if you’re not getting eyeballs on it, not many people will notice, this why it is recommend that people look for a professional from Bronx SEO Clicks to make sure all marketing strategies are being used correctly, you need lots of strategy and help from even a digital agency to have a professional with you.
To avoid that issue, you need to develop a solid content promotion strategy that you can apply to every post. Document this strategy in detail so that you can be consistent.
For example, if you’re promoting a standard blog post, you can follow a strategy like:
- Share on social media accounts on the day of publishing
- Email people who were mentioned in the post
- Send a newsletter blast
- Share again on social media accounts two weeks after publishing
In the business world, let’s face it, competition is fierce. If you want to get a hold of the consumer and make a connection, you need to stand out. Yet, you don’t want to merely stand out just for the sake of standing out. You need an image that is consistent across all the platforms. What you really need is effective branding for your company. With a dynamite brand image, you connect with people and convert them to loyal customers. Here are 3 tips for effective branding.
Consistency is key
One key factor in making sure your branding is effective is having a consistent image across all platforms. Your customers must know that whether they look up your website, visit your place of business, or call you on the phone, they will have the same general impression about your company. Your image is stable and consistent. You decide what your image is or should be, but then make sure it doesn’t change.
Match tone with image
One aspect of branding can be defined as the tone of the company. Does the business have a casual, carefree “tone” or is it more upscale, classy, and dignified? Once you determine what the tone of the business is, make sure any images, logos, or color schemes and décor match this. In other words, if the tone is supposed to be upscale and classy, then you won’t want a website that has a bright cheery appearance. The tone and image do not match. Instead, you would want a sophisticated look with muted tones and script writing font and for this, the Gotham Font Family would be a great option since it is one of the best fonts to make your designs stand out.
Be concerned with the fine details
Don’t think that any detail can be overlooked when creating your brand image. The more carefully every detail matches with your branding image, the greater an impression it will make on others. The more people will remember it.
If you want to be sure your business gets the branding image that is sure to stand out, connect with Designs by Dave O. for more information!
Defining your brand is an important first step on the road to creating something memorable. This part of the process takes a lot of time and consideration because what you decide here will fuel all your future efforts. In my time working with experts at UI UX agency based in Singapore, I learned the most viable method of defining your brand is to sit back and ask yourself the following questions. Take your time to mull over each question, and feel free to involve your other team members so you can get additional input.
What purpose does my business serve?
This question is easily defined by naming your company’s niche. Your company might strive to provide eco-friendly cleaning products, or perhaps you assist customers in creating viable, effective marketing campaigns.
What are you trying to become the leading authority on?
This question is also straight-forward and will be directly tied to the purpose of your business. Do not think simply about what your company does, however. Think about what it does BEST. Are your cleaning products the only certified organic in your local area? Do you offer the only full range of marketing services?
What would you like to see your business accomplish, both short term and long term?
Think about the reason you initially began your business, outside of profits. What was the passion or drive behind it and where do you want that to take you? Look beyond the potential to make a profit. You may have dreamed of making your contribution in helping the environment or providing businesses with the highest quality of marketing with a unique spin only you can provide.
What do you want customers to associate with your company?
If you could choose just one or two things for your customers to say after purchasing one of your products or utilizing one of your services, what would it be? Although this could pertain to the offering itself, it does not have to. They could walk away bragging about the superb customer service, or the incredibly fast shipping.
The answers to these questions will provide you with a rough draft of your brand. It will provide the map of who your company is, what it stands for, and why customers will want to do business there. For more information on branding your company or to get a consultation for professional branding services to contact us today.