Moving Forward With an Exciting New Digital Footprint

Moving Forward With an Exciting New Digital Footprint

New years come new resolutions…is it time to think about updating your website for a fresh new look?   With the promise of healthy eating and using supplements as kratom capsules, being kind, continued financial success,  why not delve into your content marketing strategy for a plan. Get excited about an updated look for the year. Here are 3 tips to help propel your website into spring and beyond.

Consider refreshing your website

You may not want to do a complete renovation of your website, but a little bit of touch up may be in order. Just like with any other business endeavor, it needs updating from time to time; a website is no different. Consider your home page as the main starting point. This is where everyone lands when searching for your business or researching about your industry. You want your homepage to be attractive, visually compelling, and relevant in how it directs the user. Not only do you want it to look good, but you want to make sure the user is able to find the information he or she needs. The homepage is the first impression that a prospective client gets about your brand, so you want to make it your best. Research tells us people forms opinions based on just a fraction of a second, so make that first impression an excellent one.

Personalize your website

Give your website personality by adding more human elements to it. This means devoting a page with staff pictures, short bios about the staff members, and videos. Videos enhance customer connection, as well.  Studies reveal that people have the ability to emotionally bond with brands, so take advantage of this by letting them get to know your staff.

Make sure your website reflects your brand

Your brand image needs to be breathed into every aspect of your company including (and maybe especially) your website. This may be the first experience a person has with your company and you want that person to get a feel for what your company represents. What is your brand image? Is it obvious in the graphics, color scheme, the language of your website? With a good website development, your brand shines through and captivates the audience.

At Designs By Dave O. we develop all aspects of website development and design. Contact us to discover how we can revitalize your web presence.

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Social Media 101: How to Use a # or @ on Facebook, Twitter, and Other Networks

Especially if you are new to the channel, social media can be confusing. A number of simple symbols allow you to tag users you know or contribute to conversations with people you don’t, unlocking significant communication and marketing possibilities.

But of course, that’s only true if you know how to use it. If you are a social media novice, consider this your guide on how to use a # or @ to engage in more strategic communications.

The Hashtag: #

In social media, you will hear the # symbol referred to as a hashtag. Simply put, it’s the easiest way to contribute to conversations other users may be having about a topic on the network.

For example, during this past season of Game of Thrones, millions of users shared their thoughts on plot twists and spoilers using #GameofThrones. Their Tweets, Facebook, and Instagram posts were seen by everyone else looking at the same hashtag.

Using this symbol only comes with a single rule: it has to consist of one word. You can turn any word into a hashtagged ‘topic,’ but it makes sense to first search the network you’re on to make sure other users are using it and you are actually contributing to a conversation.

The User Tag: @

Unlike the hashtag, which allows you to communicate with everyone on the network following a specific topic (even if they are not your followers or friends), the @ symbol lets you tag friends and users you know in your message.

When you use @ followed by the person’s user name (@UserName, for example), Facebook, Instagram, Twitter, and any other social network sends a notification to the person you’ve tagged. They can now more easily engage with your post, not needing to have searched it out.

The specific rules of the @ symbol vary based on network. Facebook, for example, only lets you tag users you are friends with. Twitter, on the other hand, allows you to tag any of the millions of users on the network. However, if you begin a tweet with a tagged user rather than tagging the user in the middle of the post, that Tweet will not appear on your public timeline.

In short, # and @ are the two symbols you are most likely to use in your social media outreach. The next step, then, is learning how to strategically use them to better communicate on social media. And that’s where we come in! Contact us today to learn more about them, and become an expert on your social network of choice.

A Short Introduction to Using Google Analytics

A Short Introduction to Using Google Analytics

You’ve probably thought about using Google Analytics and probably have some motivation to use it, somehow. This post offers some advice on how to use Google’s many Web analytics tools for planning and managing online marketing campaigns.

The Basics:

Anyone who wants to be found online needs to know what keywords and key phrases to use. Some of this is common sense, but not enough for someone to get by on nothing but common sense. You are a landscape design firm in Nashville, so ‘landscape design’ and ‘Nashville’ need to be used liberally. That’s the common sense part.

Not only do you need to figure out what keywords and key phrases to target on your Web pages and in your ads, you need to figure out how well your content and ads work. This is the second task where Google Analytics is a vital asset.

Reports:

Create a free Google Analytics account, learn the basics and you’ll have a much easier time reaching people online for a reasonable amount of money. A recent article on Search Engine Land describes some reports that you should probably learn to use:

1. The traffic acquisition report – Do you know how often people actually click your ads? This report tells you. Access it by going to Acquisition –> Overview. You can dig a bit deeper and find out what pages those visitors arrive on and how many came from what sources.

2. Content efficiency report – You have lots of content and keeping track of what is working best to engage your audience is getting complicated. This report helps.

3. New versus returning visitors – Getting new visitors is almost as good as getting previous visitors to come back once or more. This report tells you how you are doing on both counts. To run the report, go to Audience –> Behavior –> New versus returning.

Now you know a little more about finding and using the right keywords to get your site notices. If you could use some help with digital marketing, contact us to see how we can help you reach your marketing goals.

Reputation Management

Reputation Management

Having a good reputation is important in business and that includes online reputation management. Since much of business takes place on the internet, it is critical to pay attention to how we interact with customers and vendors online.

Monitoring Your Reputation Online

Depending on your company and industry, you may interact with customers and vendors in several locations on the internet. These suggestions can offer some help when monitoring your reputation online.

  • Yelp and other review sites: If you are a business that is reviewed on sites such as Yelp, it is important to read and respond to your reviews. Many customers read reviews to determine whether to do business with you.
  • Social media sites: Social media offers you the ability to have conversations with customers and vendors via chat or comments. If you respond to feedback quickly and work to resolve any problems or negative feedback, you can boost your online reputation.
  • Blog: Responding to comments on your blog shows customers that you are interested in what they have to say. Lack of response can create anger or frustration.
  • Landing pages: If you are running a campaign with landing pages, a fast response (within 24 hours) will benefit you in several ways. You will net more conversions, begin nurturing leads and boost your reputation. People respond positively to a quick response.

Reputation is Perception

Your online reputation is created through the perception of other people. While you can’t completely control their responses to your actions or inactions, you can work to manage them. By putting in place a system that will offer value to your prospects, customers, and vendors, you can improve and maintain a good online reputation. With the way people share information online these days, a good reputation will be shared among friends and relatives more quickly than you might realize. Contact us to learn more about reputation management for your company.

4 Reasons Why You Need To Keep Your Website Up-To-Date

4 Reasons Why You Need To Keep Your Website Up-To-Date

Every business owner understands the importance of having a website. A website has a large impact on a thriving and successful business. In fact, a website can provide many excellent opportunities to help your business grow. However, keeping your website up-to-date is just as important as making one. An up-to-date website ensures that your business remains fresh and professional. Vape business should always be updated online so customers can find products like beginner vape pens and vaporizers. With that said, here are 4 reasons why you need to keep your website updated:

1. First Impression: Whether you realize it or not, your website is a reflection of your business. Keeping your website’s visual appeal in-tact is essential. This means that you should always strive to keep your website looking professional, inviting, and with useful information. This will leave a lasting first impression on potential customers.

2. Mobile-Friendly: Almost everyone own a mobile device that they use on a daily basis to access the internet. As technology and the mobile market continues to advance, people are now more likely to access your website through their smartphone or tablet. Having a responsive and mobile-friendly website makes it easier for people to browse and shows that you are up-to-date with current technology trends.

3. Heavy Content: We all love to provide great content. After all, it helps to establish your credibility as an expert in your field. However, going overboard with too much content will make your website hard to read, and could possibly increase your bounce rate. You should always strive to keep a balance of text and visual content to ensure that you don’t overwhelm visitors.

4. Content Optimization: In the world of the internet, content optimization for search engines are everything. Without optimization, your rankings will suffer. Updating your website with the right optimization will ensure that your website is more attractive to both users and search engines, driving more traffic to your business.

Website’s have certainly evolved overtime. They have become an integral part of a business’s success. If you have any questions about updating your website, contact us and we’ll gladly help.