Reputation Management

Reputation Management

Having a good reputation is important in business and that includes online reputation management. Since much of business takes place on the internet, it is critical to pay attention to how we interact with customers and vendors online.

Monitoring Your Reputation Online

Depending on your company and industry, you may interact with customers and vendors in several locations on the internet. These suggestions can offer some help when monitoring your reputation online.

  • Yelp and other review sites: If you are a business that is reviewed on sites such as Yelp, it is important to read and respond to your reviews. Many customers read reviews to determine whether to do business with you.
  • Social media sites: Social media offers you the ability to have conversations with customers and vendors via chat or comments. If you respond to feedback quickly and work to resolve any problems or negative feedback, you can boost your online reputation.
  • Blog: Responding to comments on your blog shows customers that you are interested in what they have to say. Lack of response can create anger or frustration.
  • Landing pages: If you are running a campaign with landing pages, a fast response (within 24 hours) will benefit you in several ways. You will net more conversions, begin nurturing leads and boost your reputation. People respond positively to a quick response.

Reputation is Perception

Your online reputation is created through the perception of other people. While you can’t completely control their responses to your actions or inactions, you can work to manage them. By putting in place a system that will offer value to your prospects, customers, and vendors, you can improve and maintain a good online reputation. With the way people share information online these days, a good reputation will be shared among friends and relatives more quickly than you might realize. Contact us to learn more about reputation management for your company.

4 Reasons Why You Need To Keep Your Website Up-To-Date

4 Reasons Why You Need To Keep Your Website Up-To-Date

Every business owner understands the importance of having a website. A website has a large impact on a thriving and successful business. In fact, a website can provide many excellent opportunities to help your business grow. However, keeping your website up-to-date is just as important as making one. An up-to-date website ensures that your business remains fresh and professional. With that said, here are 4 reasons why you need to keep your website updated:

1. First Impression: Whether you realize it or not, your website is a reflection of your business. Keeping your website’s visual appeal in-tact is essential. This means that you should always strive to keep your website looking professional, inviting, and with useful information. This will leave a lasting first impression on potential customers.

2. Mobile-Friendly: Almost everyone own a mobile device that they use on a daily basis to access the internet. As technology and the mobile market continues to advance, people are now more likely to access your website through their smartphone or tablet. Having a responsive and mobile-friendly website makes it easier for people to browse and shows that you are up-to-date with current technology trends.

3. Heavy Content: We all love to provide great content. After all, it helps to establish your credibility as an expert in your field. However, going overboard with too much content will make your website hard to read, and could possibly increase your bounce rate. You should always strive to keep a balance of text and visual content to ensure that you don’t overwhelm visitors.

4. Content Optimization: In the world of the internet, content optimization for search engines are everything. Without optimization, your rankings will suffer. Updating your website with the right optimization will ensure that your website is more attractive to both users and search engines, driving more traffic to your business.

Website’s have certainly evolved overtime. They have become an integral part of a business’s success. If you have any questions about updating your website, contact us and we’ll gladly help.

Are These Web Design Blunders Costing You Business?

Are These Web Design Blunders Costing You Business?

You’ve gotten them to your site.  But how do you keep them there?  You not only need a great product, but you’ve got to represent that product in the best light possible.  Failing to do so could mean lost opportunities.  Below are 3 web design blunders that could be costing you business.  

Forced Registration or Sign-up – Make it easy for the customer to interact with you, but don’t make doing so required to do business with you. It only keeps them from getting what they came for.  And keeping them what they came for could make them give up, and move on.

Failing to Narrow Your Target Audience – A website that attempts to cater to everyone appears cluttered and unorganized.  In addition, it makes things hard to find.  Casting too wide a net will distract the customers that actually want to do business with you.  And not all customers are a good fit for your company. Narrowing down your focus helps ensure you are building a relationship with those customers that will truly receive the greatest benefit of what your company offers.

Hidden Contact Information – If someone wants to do business with you, make it as easy as possible to contact you by any means necessary.  That includes phone and email.  Make this information easily accessible on every page in an unobtrusive manner.

Fixing these items isn’t a mere inconvenience.  They should get as much attention as any other risk that could cause damage to your business.  Designs By Dave O. is ready to help make your website a shining reflection of your business.

Responsive Website Development

Responsive Website Development

In the past, businesses didn’t need to worry too much about their site displaying properly on mobile phones and tablets. Now, users are surfing the web and using the internet across a variety of devices, all with varying screen sizes and resolutions. What does this mean for your website?

Your site needs to be able to respond to the device it is being viewed within. This means, simply, that your site should be accessible, attractive, and retain its core functionality, no matter how visitors choose to access it. Thankfully, most good website development teams have been preparing for this.

Having a responsive website design is very important, and search engines like Google have begun to factor in the accessibility and load speed of your site in mobile browsers, into their search engine ranking algorithm. Think about how often you visit your favorite sites from your phone or tablet, chances are it’s quite frequently.

Of course, creating a good user experience is a factor in designing your site for a premium experience across as wide a variety of devices as is possible. You want your website navigation to be perfect, and your images to scale appropriately, so that no part of your website gets lost in translation when viewed on mobile devices.

There are some things that cannot be accomplished on smaller screens, and sometimes having a responsive element of your website is not feasible, but these types of situations can be overcome with the right team advising you. Contact us to talk more about your current web needs.

3 Tips to Boost Your Website Design

3 Tips to Boost Your Website Design

If you want to attract more consumers to your business, then be sure to revisit your website design. With so many websites on the internet, you need to make sure your site is functional and visually attractive. Here are 3 tips to ensure the most out of your website.

Effective landing page

Since the landing page is the first place your customers will visit, it needs to include the basics and then some. You want to be sure that customers do not click away, so an attractive layout is a key factor in your plan. However, too much data on the page can be just as distracting as it is helpful. A landing page should be almost like an introduction page plus a table of contents or an index. In other words, it lets the customer know what company they have landed on, plus gives a list of categories for further exploration.

Speedy navigation

When people arrive on the main page, they do not want to search far for the main categories of information that is useful for them. This information needs to be readily available and fast to access. For example, when the keyword “services” is in bold font at the top of the page with a link to the various services you provide, then customers may easily navigate through the website. This facilitates a smooth transaction and a satisfying experience.

Use color to your advantage

There is no reason just to select any color for your website background, font, and images. Numerous studies indicate different colors evoke certain emotions from people. Furthermore, research reveals men and women have different preferences about what type of color they prefer and it does influence website conversions. With that in mind, use color to your advantage. Design your website around what type of business you have and who your audience is.

For more tips on website design and development, contact us today!

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